Are tired of your old and boring website and venturing into redesigning of website? Want to add amazing interactivity to your dead webpages?
Here’s introducing some quick tips and key considerations while looking to revamp your website radically!
1. Have a strategy
First thing first as questions as to why is there a need to re-design the website! Is it the color, the theme, the functionality, the competition, new services, content or just the design itself? Unless you are clear why, don’t proceed, because if you do you might still end up having something you disown. Get pen and paper and do a thorough audit of your website. Strategy is the base of accurate website development.
2. Sitemap and color theme
Once you have a roadmap of going further, workout on the sitemap. Clearly sketch the sitemap out as per the strategy. Figure out where can you add interactivity and where can you add new hues. Also, maintain clear brand guidelines during planning stage. The colors and themes you decide to choose should be in sync with the guidelines. The re-design should look credible.
Re-design of site has nothing to do with content! Well, that’s not true! While you aim to re-design your site, also plan to modify your content. Changing content will anyway help you to improvise upon the SEO. Google and other search engines like to crawl fresh content. If need be, go for content management systems. You can set-up various content hierarchy and admin roles. You can have modules for video, widgets, blogs and do much more with a right CMS in place.
Navigation is important. You need to have a right plan while re-designing website. Both human visitors and search engine spiders should be able to search and navigate your site in a better way after it is redesigned. You need to figure out the URLs for each of the menu and pages that you have planned to put in sitemap. Think about shorten URLs and if you can change the way they look for better SEO, get it done during website development. You also need to define the primary pages and what action you want the visitors to take on each of these pages. Think about the ideal way to place calls to action for maximum visibility and conversion. Also, add up the in-site search functionality for a better navigation.
Once you do much of the ground work and ready to implement the redesigned site live, test all the elements well in the development. See the page load times, see if any link is broken, see the overall user experience. Also, check the wireframes, color, content, navigation once again and match them all up. Once there is a green signal, you can make the redesigned site live.
Wrapping it all up, website development and redesign is a cumbersome process and you need to plan it thoroughly well to ensure that the look, feel and functionality of the redesigned site is extremely better and it is ready to create a great customer experience.