With Search Engine Optimization, or SEO as it is popularly called, becoming the new buzzword in business circles, it’s necessary to compile some basic information on certain key words (not keywords). Read on for what is Search Engine Optimization and a closer peep into some important terms that promise to make your digital marketing strategy a success.
Search Engine Optimization: What is it?
If you are looking for a company linked with Search Engine Optimization New York, or for that matter anywhere else in the world, then you are interested in improving your organic search listings, making your portal search engine optimized, and improving your business visibility alike.
Proper integration of SEO tools and techniques will help your portal get higher rankings for the keyword searches initiated by your targeted audience. Additionally, it makes your site more search engine friendly with the right metrics in place. The under mentioned terms related to Search Engine Optimization help you get greater mileage with search engines like Yahoo, Bing, Google and MSN, to name a few.
Meta tags are small pieces of codes that are included in a website’s header for encouraging better search abilities. As the search engine crawls through your website, the spider looks for these meta tags and then utilizes the title, description and keywords published by you for ranking your website. You may use a meta tag generator for this purpose.
Keywords are short phrases or words that need to be targeted for getting the best rankings for your site on search engines. Generally, service providers delivering services related to Search Engine Optimization in New York look for appropriate words on the Google keyword planner, or provide access to their own keyword generating tools. Once the keywords are in place, you need to develop a catchy title of maximum 60 characters (that includes at least one keyword) and a relevant description too. The description should not be longer than 160 characters (with spacing) and include 2 – 4 keywords from your list.
The 8-10 keywords researched by you can be entered in WordPress in the form of a comma separated list.
XML Site Map
An XML site maps the structural layout of your website for the convenience of search engines spiders. It helps the spider crawl through all non html formats and flash components on your site and enables better indexing by search engines.
This term refers to the total number of times your keywords are mentioned at different parts of your website content. A very high keyword density denotes keyword stuffing and is best avoided. Natural use of these keywords across the content, and within pre-defined limits, is accepted by existing Google algorithms.
Way Forward with Search Engine Optimization
Go ahead and invest in a local and global SEO company to reap the following benefits:
Organic search management tools and services;
SEO solutions coupled with social media integration;
Calculable and target-oriented campaigns for improved ROI;
Reliable search engine techniques for compelling and competitive benefits.
Take your business to the next levels of success with the best Search Engine Optimization services in NY—today!