6 Tips for Developing a Customer Friendly Ecommerce Shopping Cart Design

Online shopping experts indicate that most shopping carts are abandoned because of a complex checkout system. For designers of ecommerce websites, usability should be a major consideration. After all, once a customer has bought a product, he wants the checkout process to be quick and easy. Here are 7 tips that will make your shopping cart friendly to customer and thus avoid abandonment.

  1. A Combination of a Mini Cart and a Full Page

The general eCommerce shopping cart design is to combine both the full page and mini cart designs. The mini cart is pushed to the corner of your page or placed above. It is advisable to include both carts. Since the mini cart does not hide the general information, once a product is selected, it is pushed to the sides. It allows you to see all the products you have already picked. You can also see the total price. A full page check out like this here is used to show additional details on products and payment options. It also indicates tax obligations, shipping options and provides a chance to edit the content of your shopping basket.

Source: http://articles.abilogic.com/184229/tips-developing-customer-friendly-ecommerce.html

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Why Settle For Magento Ecommerce Development For Your Business?

Magento eCommerce Development platform is one of the most popular and fastest growing platforms for online businesses. It remains the platform of choice for over 25% of online businesses, making it top ranking among premium platforms. It hosts over 200,000 online enterprises and continues to grow its numbers. But why is everyone rushing to Magento for eCommerce needs?

•    It is an Open Source Platform

An open source platform means that developers offer the codes for free. You do not need to hire a new developer every time you are setting up an online store. The developers continually improve, maintain and manage the platform on your behalf. They also ensure that it meets the highest standards of security required in the market. This saves you the time and resources required in setting up a store or transitioning from one brand to the other. Since Magento eCommerce Development has already taken care of the basics of online store setup, you can concentrate on making your brand more attractive.

•    A Single Install for Multi-Sites

Do you want to run multiple stores of different or related products? It will be hectic to use different platforms for each product or store. Magento allows you to use a single site for all these products. The products or sites are differentiated seamlessly such that you can use different currencies and keep stock of activities on all sites in a synchronized manner. This means that you do not build or maintain four different codebases.

Source: http://qualdev.tumblr.com/post/152108596483/why-settle-for-magento-ecommerce-development-for

Top Tips to make your Holiday Marketing Campaigns Rock!

Holiday-Marketing

As an online retailer or eCommerce store owner, your holiday marketing plans and strategies should include some critical items that are well-explained in this checklist.

The 2016 holiday marketing season is right around the corner and things are all set to heat up from next month on-wards. Do you have your eCommerce marketing plans ready? Here’s a smart checklist to help you promote your eCommerce retail business during and before the holiday season begins. Need a Free Consultation – Click here

Set Proactive Holiday Goals
Compared to the 2015 holiday eCommerce sales in the United States, 2016 is all set to notch a 13 percent increase in the eCommerce sales figures. As per holiday marketing forecasts, whopping $90 billions of dollars worth of sales are in the offing for online retailers looking towards smart opportunities of making their presence felt online. If you happen to be one of the many online retailers waiting to make a kill online, then at the very outset, you have to figure out what this opportunity means for your line of business. What are the expectations that you have from your ongoing and future eCommerce transactions? What is the kind of profit that you are looking towards generating in the upcoming holiday season?

All that you need to do is estimate the current performance of your eCommerce business and set SMART (Specific, Measurable, Achievable, Realistic, and Time-bound) goals. With the right goals and deadlines in place, you will be able to analyze if your eCommerce holiday marketing plans have actually worked or not. So, to define your holiday eCommerce success right away, you need to set your goals before you go ahead with anything else.

Source: http://www.qualdev.com/blog/top-tips-to-make-your-holiday-marketing-campaigns-rock/

Prepare Your Online Store for the 2016 Holiday Season

holiday-newsletter-41

It is that time of year again; the holiday season is approaching and as like in previous years online businesses everywhere are gearing up to ensure they are at their best. The holiday season is usually the most profitable time of year for online businesses, as most retailers make up to 40% of their yearly revenue in the last quarter of the year alone.

Let us all be honest though. It is easy to forget to prepare for the approaching holidays when we are busy with the day – to – day hustle of running our ecommerce business. How many times has a holiday come, only for you to realize that you never prepared a promotion for it?

Why Is It So Important To Plan Ahead?

A number of holidays and observances fall within the last three months of the year. This means that retailers and ecommerce businesses are extra busy during these months marketing, managing, shipping and providing great customer services. No wonder retailers feel that this is an important time of the year. It is a time that they can use to their advantage to hit yearly targets, move new products and clear out old inventory.
Taking advantage of these holidays can be tough though. The downside is that many ecommerce entrepreneurs who are yet to get their footing usually miss important holidays because they did not plan for future events well in advance.

Upcoming Holiday Dates

The last quarter of the year is packed with holidays, some obviously bigger than others. Preparing a list of these holidays, and going online and studying about them would help you collect information that would help you strategize and plan your marketing efforts, and stock figures. Familiarizing yourself with the upcoming holidays, and decide which ones are important for your business and to your customers. Some of the main dates you would want to keep in mind are

Shopping Dates in November
November 11th Veterans Day
November 24th Thanks Giving
November 25th Black Friday
November 28th Cyber Monday
Shopping Dates in December
Dec 12th Green Monday Dec 24th Super Saturday
Dec 18th Free Shipping Day Dec 25th Christmas Day
Dec 24th Christmas Eve Dec 26th Boxing Day (Canada, UK)
Dec 24th Hanukkah Dec 31st New Year’s Eve

Plan! Prepare! Stay Ahead!

So now you know why it’s important to plan for the holidays, it’s time to get organized and prepared. There are a few components to an effective holiday marketing campaign. Before you begin executing your campaigns, you need to begin by planning a few critical components. Here is what you could do to help stay ahead of your competition and plan for the upcoming holiday season.

Plan

1. Decide which holidays you want to participate in.

The first thing you will need to do is to decide which holidays your store will participate in. As we mentioned previously, there is some type of holiday almost every week in the last two months of the year. Participating and preparing for all of them would be madness so you will want to strategically choose your battles.

If this will be your first time doing a major holiday promotion, we would suggest choosing two or three to tackle; for example, Black Friday, Cyber Monday and Christmas.

2. Create a promotional calendar.

Now that you know which holidays you want to participate in, it is good to start mapping things out. Staying organized will be critical over the busy holiday season to help ensure the success of your campaigns.

3. Plan your return policy and additional payment options.

You will probably want to reconsider a few policies for your store in light of the holiday season and being competitive. Many online and offline stores will offer and more liberal and extended return and exchange policy for the holiday season. You will need to consider if this is the correct move for your store by carefully considering the impact it can have on not only sales, but also how it will affect your already established processes.

4. Determine which ad channels to focus on.

Every business, big and small needs to choose their ad channels strategically. Being too scattered will only compromise your campaigns in the end.

One of the most important parts of preparing for your holiday promotions is to begin preparing your marketing needs and material. Marketing campaigns have many components to them that all need to be in alignment to achieve the most success, which is why it’s so vital to begin preparing these things ahead of time.

Prepare

The months of November and December are guaranteed to be hectic times. If you leave all the work till then, you’ll likely find yourself skipping out of key pieces due to lack of time. That is why it’s so important to begin prepping your content right away so you can leave November and December to executing your promotional calendar.

1. Emails – If you have a email list, this is going to be an important promotional channel for you. If you have written promotional emails before, you know they can take a good deal of time and hitting the send button can be nerve wracking. This is because once you hit send you cannot take it back. This is even more reason to prepare this channel ahead of time. Keep in mind, because of the importance of the holiday season; you will likely want to be planning several emails for each promotion. In addition, you may want to consider segmenting your email list for maximum effectiveness.

2. Ad Copy – Writing strong and compelling ad creative can take time to come up with. This is precisely why it is so important to begin writing ads ahead of time.

3. Blog Content – As things get busy, writing blog content will be the last thing on your mind. This is why it’s a good idea to write blog post ahead of time for the holiday season. Additionally, you’ll probably want to post your blog posts prior to other marketing initiatives to ensure they have time for Google to pick them up and begin attracting organic traffic.

4. Landing Pages – Next to emails, creating landing pages for your promotions and sales can be extremely effective at helping further bump up your conversion rate for the holiday season. You may want to consider creating separate landing pages for your ads as well as your emails. In Shopify, this can be as simple as creating a new collection or page for each promotion.

5. Design & Graphics – You design and graphics will help tie you campaigns together and keep things consistent. From your email designs, to promotional banners for your website, Facebook and Twitter, Graphics can help you visually and quickly help your followers and visitors understand your promotion. Getting design work for your campaigns done early can take a major task of your shoulders when it comes time to execute.

Track

Irrespective of the media you use to market your store and products, it is good to remember that this is only half of the equation. The second half, and arguably the most important, is tracking your efforts. Without proper tracking and analysis, you will always just be guessing the true success of your campaigns.

Execute

The final step is naturally to launch your campaign by closely following your promotional calendar. By the time you get to this step, if you have planned and prepared properly, you should have most of the components ready to go and it should simply be a matter of executing on each step of your plan.

Adapt & Modify

If you have set up your Google Analytics and stay on top of your campaign results, you can modify your promotions while active to help ensure their success.

The holiday season is a busy time for ecommerce stores and retailers across the country. Planning, preparing and executing proper marketing shipping and customer relation strategies would go a long way to ensure that as a business owner, you are able to reap the most benefits and pull in the maximum sales possible.

Source:http://www.qualdev.com/blog/how-to-prepare-your-online-store-for-the-2016-holiday-season/