As an online retailer or eCommerce store owner, your holiday marketing plans and strategies should include some critical items that are well-explained in this checklist.
The 2016 holiday marketing season is right around the corner and things are all set to heat up from next month on-wards. Do you have your eCommerce marketing plans ready? Here’s a smart checklist to help you promote your eCommerce retail business during and before the holiday season begins. Need a Free Consultation – Click here
Set Proactive Holiday Goals
Compared to the 2015 holiday eCommerce sales in the United States, 2016 is all set to notch a 13 percent increase in the eCommerce sales figures. As per holiday marketing forecasts, whopping $90 billions of dollars worth of sales are in the offing for online retailers looking towards smart opportunities of making their presence felt online. If you happen to be one of the many online retailers waiting to make a kill online, then at the very outset, you have to figure out what this opportunity means for your line of business. What are the expectations that you have from your ongoing and future eCommerce transactions? What is the kind of profit that you are looking towards generating in the upcoming holiday season?
All that you need to do is estimate the current performance of your eCommerce business and set SMART (Specific, Measurable, Achievable, Realistic, and Time-bound) goals. With the right goals and deadlines in place, you will be able to analyze if your eCommerce holiday marketing plans have actually worked or not. So, to define your holiday eCommerce success right away, you need to set your goals before you go ahead with anything else.