Online sales are more achievable if you are a retailer as they allow you to cast your net in broad areas. However, you need to understand that in-store sales have the likelihood of driving more sales when your focus is increasing revenue by up selling. Do you know how to use your presence on the internet to increase sales?
According to research carried out by internet marketing agencies, more than eighty-one percent of buyers in the United States research products and services online before making the decision to buy. In addition to this finding, the report also says that half of the individuals who perform local searches will one day visit the shop.
Some businesses require you to stay on top of modest digital marketing tactics to attract and retain customers. From blogging to posting on social media and employing SEO, possessing a strong presence on online platforms yields more results for your business, than when you invest in off-line marketing and traditional word of mouth only.
Apart from providing additional destinations where you can sell your products, an internet marketing agency can ensure that your online presence acts as a platform where your customers can access free value that competitors do not offer. You can use this advantage to encourage existing customers to come back for more by encouraging repeat purchase behavior. By doing this, you are advocating for and growing your brand as well as the list of loyal customers.
Irrespective of the commodities you sell, there are basic principles you need to follow when you embark on the journey of boosting sales for your store. You need to drive traffic to your site and convert your users. You also need to entice your email subscribers by encouraging them to come to your physical shop at least once so that they see for themselves that the commodities you sell online are available at your store as well.
How do you get subscribers to your email list?
Once the content you are sharing on the website undergoes optimization, it is time to convert readers into email subscribers. You need to ensure that a prominent call to action is available on your site. It is also crucial to place these calls to action within your blogs so that you can maximize your opportunities to convert customers into subscribers.
If products drive your business, create incentives for your online readers or give an in-store discount when they subscribe to emails. You need to employ the services of cheap or free tools like optinmonster and Sumo’s list builder to generate visually appealing displays, exit-intent pop ups, email opt-in forms, and much more to increase your conversion rate.
If your company is in the service industry, you need to consider giving out a free downloadable template that your customers could edit by themselves, or offer an authoritative book, and complimentary consultation over the phone in exchange for joining your mailing list.
You can also consider providing enormous upfront value to your customers in a unique way that no other business does. Doing this would help you position yourself in the right place for building excellent relations with your readers and converting them to customers.
How do you drive traffic to your website?
Before increasing online sales, or converting your site into a traffic storefront, you should create a site that is healthy, and that provides active content; this encourages people to do business with you. For many upcoming companies, it involves keeping your existing online community updated, and educating customers with a blog where you publish quality content on a regular basis. In case you need inspiration looking for topics to write on for your blog, you should do in-depth research on your services and products to engage your audience. You may require the services of a good internet marketing agency to help you with this.
Before you start publishing content, it is good if you do an in-depth search to ensure that your content is friendly to search engines, so that you can rank at the top on search result pages. The basic way to rank on Google is to make sure that your site has authority in your field of interest. You would need to post a massive roundup off posts about the highlights of your company and provide unbiased reviews of all your competitors in the same industry. Make sure that your name leads the list by providing your review and location in place of becoming overly promotional.
You need to contract an internet marketing agency that can help you find the right audience on the right social media channels. Such agencies can advise you on when to write sponsored posts on Twitter and LinkedIn. In the event your focus is on direct customers and not companies, it is advisable to grow your Facebook, Pinterest, LinkedIn and Twitter audience. You can easily access the right demographics when you convert audience from social sites into visitors to your website.