If you are planning to build your business online, you need to harness the power of Magento Website Development. The world of business today has changed greatly. As an entrepreneur, you need to stay up-to-date with these changes. Internet technology has revolutionized modern business by increasing access to markets through ecommerce. For your online business to get noticed you must build a strong foundation for your online platform. This is where ecommerce Magento website development comes in handy.
Magento is the most versatile ecommerce platforms that is not only easy to customize but comes packed with built-in features. This is a mobile and SEO friendly ecommerce platform that increases your reach in the global market, at an affordable cost. With this fast loading ecommerce platform, you gain a competitive edge by providing your customers a seamless browsing experience. If you have been wondering about how to expand your business in the volatile online market, this guide will give you more insight on how to utilize Magento ecommerce.
There is no denying the impact of ecommerce in the contemporary society. What initially looked like a fad is now a revolutionary development with all types of enterprises scrambling to increase market share on the internet. The internet now provides a level playing ground for all businesses, by giving them a broader global reach. Nevertheless, your small business or startup will have to contend with stiff competition. Staying afloat in such an environment calls for innovative strategizing.
The advent of the internet has totally revolutionized the world of business. Most companies have moved their services online in a bid to cut costs and reach a broader customer base. At the same time, local businesses are forced to fine tune their operations in order to capitalize on the growing number of internet users in their geographical areas. If you have a local store or any other type of local business, you can now leverage opportunities available online by working with a local SEO company.
The idea is simple; more local customers are online and they want to access your services online. With search engine still being the #1 driver of traffic to content websites, you have to build a website and optimize it for local search. This makes it easier for customers to find you, make an order, visit or refer other customers.
Local search is highly targeted and helps put your business in front of people who are actually in need of your products or services. With so much competition for customers in towns and cities, you have to collaborate with a reliable SEO company in your area to gain a competitive edge.
Local SEO for the Best ROI
Initially, there were fears that the internet was going to wipe out brick and mortar businesses completely. Well, this was not going to happen for many reasons. For a start, many consumers still love the traditional shopping experience. More importantly, some communities have a strong bond with local brands. A local car dealership or a pizza delivery for instance might be hard to replace with an online option.
Irrespective of the type of local business you are running, you can now use the internet to boost performance through local SEO. Research shows that a large number of local searches lead to a store visit within the same day. More customers are also researching companies and products before going shopping. Information on local ads is also important, with 60% of customers saying they rely on these to make their shopping experience easier.
Well, most of these target customers use search engines to find the businesses or products they want and this is where search engine optimization (SEO) comes in handy. However, you need a SEO campaign that will be more specific to your geographical area hence local SEO. Your campaign must be limited to your target location because this is where your customers are to be found.
Some of the local SEO solutions offered by a reliable Local SEO services include:
- Maps Optimization: This helps increase your business visibility on Google Plus Local, Yahoo Maps, Bing Maps and Mapquest.
- Local SEO consultancy: This helps your SEO Company to fully understand your business and suggest the best strategies to use.
- Responsive web design: This improves your website’s visibility across all mobile internet devices.
- Local directory listings: These are top on local SERPs and will increase traffic to your website and provide better conversion rates.
- Listing data migration
- Local rank tracking
- Local citations building
- Google My Business Optimization
- Reviews and ratings services
- Local search marketing
- Local business categories
- Audit and keyword research
- Social and rich media citations
- Local data listings
- Natural brand link building
- Content property links
If you are grappling with stiff business competition in your area, it is time to deploy a full-fledged local SEO campaign using the services of an experienced Local SEO company. Some of the advantages of including this in your marketing strategy are:
- Higher Conversion Rates
Compared to all other traditional marketing strategies that local businesses use, local SEO has the highest conversion rates. For instance, Yelp, Citysearch, Foursquare which are all online directories dominate the 1st page of local search engine result pages (SERPs). Getting your business listed correctly can lead to an increase of 50% conversion rate; the dream of every market.
- Tapping Growing Mobile Market
Google now says that there are more mobile internet users than desktop users. As a local business, you need to tap into this growing market. More of your customers are on mobile devices looking for your business. Through local SEO strategies, you provide target customers with the means to find you easily.
- High ROI
There are many strategies you can use to grow your local business but when it comes to return on investment, none comes close to local SEO. There is little wasted exposure when dealing with local SEO. You are able to reach target customers when they need you and not at any other time. This leads to high conversion rates.
There are many other advantages of this marketing strategy. To enjoy these benefits, you would need to work with an established local SEO company. Seek out an experienced company with a background in local SEO in your area. The fact that target customers in your city are now online requires more adjustments in your marketing strategy and none works better than this kind of targeted campaign.
Are you wondering how you could boost the performance of your online business? As more companies migrate their operations online, competition is bound to grow stiffer. You have to work harder to get your business noticed online. One of the smartest albeit overlooked techniques to help in this environment is web design. Most people thing about web design in terms of aesthetics only. It is all good to have a beautiful website but if it is not converting, you have to rethink the website design. A good web design perfectly blends beauty and functionality. Achieving this level of perfection is not easy. You have to work with a highly experienced professional web design company. It calls for collaborating with a web designer who understands your business aspirations and one who can help achieve them through your website’s design.
The Role of Web Design in Internet Marketing
If you are planning to launch an online business or you are already running one, it is crucial to appreciate the role of web design in the realization of your business goals. A recent HubSpot survey shows that 38% of website users will stop engaging with a web page if the content layout is unattractive. 39% of consumers have closed a web page due to poor loading speeds. All these factors lead to poor conversion and high bounce rates.
However attractive your website looks, it can only convert if users are able to find the content they are looking for easily. The aesthetics part is just one aspect of web design with functionality playing an even more important role. In summary, good web designs are beneficial in the following ways:
Increasing customer conversion: An easy-to-navigate website inspires visitors to continue with the purchase journey.
Reducing bounce rates: If a page layout is beautifully done and it easy to find required content, there will be no need to abandon the website.
Improves customer loyalty: Customers love associating with websites that are reliable and from where they can find what they are looking for quickly. Increased uptime also improves user experience leading to improved brand loyalty.
Increased market reach through responsive web design: More people want to access your website on smaller devices. Your website’s design should make it easier for them to do so.
Building brand trust and awareness: To improve your brand’s positive image online, you have to provide a good user experience. This all starts with an impressive web design. It goes a long way in assuring users about the professionalism of your business.
Reach deeper into your site: This is possible through easy navigation and usability. By making it easier to link from the homepage to the deeper pages, it is easier for users to learn even more about you while browsing.
Better ranking on SERPs: Google loves good user experience and good web design achieves this. Search engine crawlers just like ordinary users will find it easier to find and index the pages of your website. This leads to higher ranking on SERPs.
If you are having problems with poor conversion, it is most likely that your web design is not fully optimized. You need to collaborate with a qualified web designer to rebuild the layout of your site.
Main Web Design Solutions
Now that you appreciate the importance of web design in your internet marketing campaigns, you need to identify a reliable website design company with whom to collaborate. These companies offer a versatile range of web design services that will unlock the potential of your online business.
These web design services include:
Custom web development
Responsive website design
IT Business Analysis and Project Management
iPhone, iPadand Mobile Development
Web Design and Multimedia
CMS Development and Support
Domain Name Registration & Website Hosting
UX website redesign
Social media design
Content management system (CMS) solutions
Web performance and analysis
Website maintenance and support
These companies are flexible and offer custom web design solutions that suit your unique business needs. If for instance you were running a dental clinic in Memphis, your web design would be different from a pizza delivery in the same city. For this reason a web design company will first evaluates your business needs before commencing on the project.
Using a professional web design company to audit and redesign your business website is the best decision you can ever make. It helps eliminate web design glitches such as broken links and duplicate content, simplify navigation, enhance brand consistency, provide helpful information, boost your websites visibility on SERPs, increase conversions and so much more. This is your hidden advantage that you could use to upset the competition.
If your business is not taking advantage of Magento ecommerce development yet, you are late to the party. In fact, you may be staring at the quick demise of your business. With over 51% of Americans now doing their shopping online, it is time your business started embracing emerging ecommerce technologies to gain a competitive edge. Magento ecommerce is the most popular ecommerce platform and it gives your business a head start in this highly competitive market. By partnering with a Magento Development Company you will join top ecommerce websites in the world. Over 31% of all ecommerce stores use this platform and they love it. In fact, among the top 1 million top ranking websites, 26% of them have used Magento which is proof enough of how powerful this platform is. If you are planning to build an ecommerce website or you want to enhance the performance of your current website, Magento ecommerce is the way to go.
Why Take Your Business Online?
That internet marketing is the future of commerce is not in doubt. Retail ecommerce sales are projected to shoot up to $4.058 trillion in 2020 which will make close to 15% of all retail sales. This is a clear indication that the traditional business model is going to face even more turbulence in the coming years.
The convenience that comes with online shopping is attracting more consumers. With localization finally a reality, shoppers can get better prices as there are no geographical limits to where they can shop. The idea of shopping online is just catching up and with more than 3.7 billion people now using the internet, you can bet ecommerce sales are going to increase.
To reposition your business, you need an ecommerce platform that can support all your business operations. This is exactly what Magento CMS is built for. In the highly competitive market, your website has to stand out through excellent design, uptime and the best user experience. Magento ecommerce development makes this a reality.
Leveraging Magento Ecommerce Development
While many businesses are already online, a survey by Google shows that only less than 50% are making any revenue. If you are serious about selling online, then you need the best ecommerce platform. You need a platform that unlocks your business potential.
Through its unlimited customization opportunities, Magento allows you to make your business stand out. Since 2008 when Magento was launched, it has evolved to become the ultimate ecommerce platform.
Some of the Magento ecommerce solutions that reliable ecommerce companies offer include:
- Customized Responsive Design
- Magento Audit
- Managed services
- Support and maintenance
- Strategy and marketing
- Magento SEO
- Dynamic shopping cart
- Magento extensions
- Magento theme development
- Magento migration
- Magento module development
- Magento experts for hire
To appreciate the reason about why you need these Magento ecommerce solution, consider the following advantages:
- SEO and Mobile Friendliness
Mobile is now at the core of online marketing and your ecommerce website must take this into consideration. Magento is mobile friendly meaning customers on smaller screens will easily browse your e-shop. The platform is adaptable to any screen and more importantly it is up to date with the latest SEO ranking factors.
- Features Galore
There is an amazing array of features available that allow easy product comparisons, multi store feature, advanced search and much more. These features allow you to provide an excellent user experience and are important for better ranking on SERPs, customer loyalty among other things.
- Flexibility/ Customization
You have flexible packages including ‘Magento Go’ and ‘Magento Enterprise’ to suit both small and large businesses. In addition, there are thousands of themes and templates allowing easy customization of your e-store.
- Fast Loading Store
Speed is a key factor of success in ecommerce. 39% of users abandon browsing experiences if a page is too slow. Magento was built with speed in mind and its fast loading web pages are a well-documented fact. There are lower HTTP requests on the platform which in turn speeds up loading.
- Multi-Website Options
Managing multiple stores has never been easier; Magento ecommerce allows you to do this from a single administrative panel. Each site can be set up with its own unique products catalogue. What’s more managing a website 24/7 is also easier with this capability.
Other advantages of Magento ecommerce include:
- Availability of Google services (including Google Base, Google Analytics and Google Checkout),
- Easier reporting and marketing tools (landing page tools for campaigns, , catalog promotional pricing, private sales, multi-tier pricing, bundled products and flexible coupons)
- Secure and hassle free order management
- Currency and language support
- Custom integrations
By partnering with a reliable Magento Development Company, you will get these ecommerce solutions and more. Your Magento ecommerce website will give you a competitive edge, boost conversions, and improve user experience and boost ranking on SERPs.
- More paying customers: Apple still boasts an upper hand in terms of paying customers
- Better consumer experience: iOs users are happier due to excellent customer support, more functional hardware.