Major Benefits You Reap After You Redesign Your Website

If you are running an online business, you should appreciate how important your website is to all your operations. This is your greatest business asset, and as such, it requires constant monitoring and optimization to meet the set objectives. Your website’s design determines the ease of navigation, site load speed, user experience, conversion rates and many other things. A website redesign is thus one the best ideas to optimize the performance of your online business.

According to Soasta, a single second added to the loading speed of your website can cause sales to drop by up to 27%. A similar study shows that 38% of internet users stop engagement with a website if the layout is unattractive. 47% of users use web design as a way to determine the credibility of a company. These are just a few of the reasons that support your collaborating with an established web design company who can redesign your website. If you are curious about how such a redesign could influence your business, keep reading.

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Are you Planning To Hire Magento Developers? Here Are Four Factors to Consider

If you are planning to take your business online, you have picked just the right moment to do so. Initially you see many analysts were skeptical about the place of digital shopping in the commercial world. Today however, every business is scrambling to get a piece of the internet market pie. According to a survey published by Big Commerce ecommerce is growing by 23% year-over-year and if your business is not already online, you are facing a gradual slide into oblivion. The same report shows that Millennials and Gen Xers spend over 6 hours a week shopping online. This is reason enough to increase your online visibility of your business with an ecommerce website. To real all the benefits of ecommerce, you need a powerful platform and Magento comes highly recommended. Well, how do you start with Magento ecommerce development? You need to hire Magento developers but this is not as easy as it sounds.

With the demand for these specialists on the rise, you have to move cautiously to find an experienced, honest and reliable web developer. A cursory search for Magento developers on the internet will give you thousands of results. Judging who would be the best to pick from among them will be an overwhelming experience. This guide will help you make the right choices so that you can find an experienced web developer and avoid frauds.

What to look for in a Magento Developer

There is no question that Magento is the best e-commerce platform for businesses looking to build fully functional online stores. This CMS is highly rated due to the full range of features and functionalities it offers to all types of online businesses.

The question most business owners grapple with is how to pick the right Magento developer to work with. Here are some crucial qualities to consider:

  1. Expertise and Experience

Before hiring a web developer, make sure you evaluate their understanding of Magento. This would include an understanding of the latest versions and updates. You need an expert who is highly knowledgeable and experienced in working with this ecommerce platform. Such a candidate should have the capacity to handle different Magento solutions that include:

  • Magento Website Development
  • High-performance custom Magento development
  • Custom Magento Module Development
  • custom Magento themes development
  • Magento Shopping Cart Development
  • Responsive Magento development
  • Custom extension development
  • SEO solutions

Before the interview sessions, make sure you get an expert on your team, who will assess the candidate’s capacity in these areas.

  1. Communication Skills

Communication is an integral part of every web development project. For this reason, you have to assess how approachable the developer you want to work with is. Look for a Magento developer who is easy going and amiable because such rapport will come in handy during the entire project.

  1. Commitment and Availability

The popularity of Magento ecommerce development means specialists in this field are in high demand. When hiring a developer, make sure you clearly agree on commitment and availability. Agree on the time that you want to allocate to the development of your project before signing any contract. Many developers may already have their hands full and would outsource projects to earn more. Hire a developer who is accessible 24/7.

  1. Industry Knowledge

A good Magento developer needs deep, incisive and comprehensive knowledge of the platform. They need to know how the CMS has evolved, the current trends and changes expected in the future. This is the only way they will develop a website that is future-proof and easily adjustable.

When hiring a Magento developer, look also for someone who takes the time to understand your business requisites, a specialist renowned for innovation and one with a solid record of accomplishments in the industry.

The Magento Ecommerce Advantage

There are many ecommerce platforms from which you can choose one to use but Magento has unique benefits that none of the others have. Since this CMS was launched in 2008, over 150,000 online businesses have used it. The brands that are using it today include Nike, Ford Motor Co., Honeywell International Inc., Cisco Systems Inc, Baker Hughes Inc and Medline Industries Inc among others. All these are trendsetters in their industries and by picking Magento to power their online business they show how much they value this ecommerce platform.

Other reasons that underline the need for Magento ecommerce development include:

  • Responsive web design/ mobile-friendly platform
  • Numerous web design customization options through 3rd party integrations
  • SEO friendly web design
  • Instant flexibility to grow your business
  • Fastest eCommerce platform
  • Detailed report on site performance
  • Versatile marketing tools (landing page tools for campaigns, flexible coupons, catalog promotional pricing, private sales, multi-tier pricing, bundled products,)
  • Google Services with Magento (Google Analytics, Google Checkout and Google Base)
  • Secure order preferences and product management
  • Capacity to host multiple websites on just 1 back-end admin.
  • Multiple currency and language support
  • Feature-rich platform

Looking at the benefits of Magento, it becomes obvious why more brands are moving to this ecommerce platform. Your business can also leverage these benefits by hiring the best Magento developer.

To hire Magento developers in the current state of the industry is tough. However, these tips will help get you started on the path to progress. Make sure you hire a developer who has experience, is available and committed, one who has integrity and creativity, in order to leverage the full benefits of Magento ecommerce development.

How To Optimally Use Internet Marketing Services To Jumpstart Your Business

It is an irrefutable fact that the internet has revolutionized the world of business. There are many good reasons that support the fact that internet marketing is the future of commerce. Ecommerce is growing by about 23% year-over-year; with worldwide retail ecommerce sales slated to reach $1.915 Trillion by the end of 2017. As more businesses go online, the competition on the platform is getting stiffer and demands the use of better strategy to outsmart the competition in your niche. If your business is already online, you have to revamp your strategy by integrating the best internet marketing services into your marketing plan. To stay ahead of the pack, you would need to collaborate with an experienced internet marketing firm, to bring your marketing campaign to life.

Why Invest in Internet Marketing?

About two decades ago, most large brands were skeptic about the idea that internet marketing would amount to anything. Smaller brands that had nothing to lose took the challenge and many are now thriving. Along the way, many of the rigid established brands were forced to close shop on the backdrop of an unrelenting onslaught by online stores.

Internet marketing is revolutionizing the world of business because it aligns perfectly with the preferences of the contemporary consumer. More consumers are shopping online every day. As a business owner, you have to adapt your business model to these changes.

There are many other reasons to invest in internet marketing. These include:

  1. Broader market reach: You have the whole world to market to irrespective of the size of your business.

  2. Cost-effectiveness: Marketing your brand is less costly on the internet platform. There are no recurring costs of property rental and maintenance. You also do not need to stock inventory in your store. This cuts down on operational costs.

  3. Business management on the go: You have full management of your business even when on the go and this leads to more productivity. You can complete orders even while you are away from office, increasing sales.

  4. Leveraging analytics: It is easy to track the performance of your business and use the insight from your survey to make decisions on the fly. This boosts your performance of your business.

  5. Targeted marketing: Based on customer insight from advanced analytics, you can now target specific audiences to improve the performance of your marketing campaigns.

Internet marketing levels the playing field for all types of businesses. It is no surprise then that smaller brands that use systems that are more efficient are enjoying more success online. From fashion stores, car dealerships, pizza delivery, online health service providers to contractor services, it is now possible for any business to go online and claim a piece of the market pie. Size no longer matters; your company’s creativity is what determines your success on the internet marketplace.

Diverse Range of Internet Marketing Strategies

One of the outstanding benefits associated with internet marketing is the diversity of strategies you can apply. Among the strategies you should apply in your business, include:

  1. Search Engine Optimization (SEO)

Search engines are the major drivers of web traffic to websites. For your online business to succeed, you have to rank high on search engine result pages (SERPs) for keywords that your target audience would use to search for the products or services you offer. Search engine optimization (SEO) is an integral internet marketing strategy and ranks among the most effective techniques. Different approaches are used to boost ranking on SERPs. These include link building, social media marketing, guest blogging and directory submissions to mention a few.

  1. Email Marketing

Email provides the best ROI among most digital marketing techniques. Email usage is expected to hit 3 billion by 2020. More consumers are interested in receiving emails from companies with whom they do business. This highlights the relevance of this as a marketing technique.

  1. Pay Per Click (PPC) Advertising

This internet marketing solution is highly effective albeit highly misunderstood. This marketing technique is used to turn passive viewers into prospects and eventually into buyers. It is a good example of targeted marketing where ads are sent to internet users who are most likely to click. Your internet marketing company will work closely with your team to develop ads, keywords and other aspects of PPC campaigns.

  1. Video Marketing

Video is the future of internet marketing and is one of the most effective techniques your business should use. Almost 50% of consumers look for product videos before making a purchase. Visual online traffic is expected to make up to 80% of all web traffic by 2018, highlighting how effective this technique can be for your marketing strategy.

Your internet marketing company would offer other online techniques you. These include referral marketing, affiliate marketing, inbound marketing, blogging, content marketing, location based marketing and user experience branding (UxB).

With so many digital marketing techniques available, you need to work closely with an internet marketing services provider. The company you hire will work closely with your team to develop a custom-marketing campaign that integrates techniques suitable for your niche. When well executed, these techniques will boost sales and conversion rates, improve SERPs ranking, boost brand trust, increase customer retention and lower bounce rates.

How The Best Responsive Web Design Company Can Grow Your Business

If you plan to move your business online, you should come up with a strategy to harness mobile traffic. In 2016, Google reported that the number of people accessing the internet via mobile devices had surpassed those doing the same on desktops. This is one of the most significant developments in internet marketing. If your business is not prepared to exploit every opportunity that this trend offers, you risk sinking into oblivion. With mobile internet traffic hogging a larger share than desktop traffic, you need to start targeting mobile device users. There is no better way to do this than by adopting responsive web design (RWD).

What is Responsive Web Design?

Responsive Web Design or RWD is a unique and effective approach to web design, in which the pages of a website are designed in a way that allows them to adjust to fit the real estate available on the screen of any device. By collaborating with an established responsive web design company, you can have them build a website for your business that instantly adapts to the size of the visitor’s view port. Whether visitors to your website use a desktop, a smart phone, a laptop, a Smartwatch or any other internet device, they will experience a similarly superior and seamless user experience across all these devices.

RWD helps enhance the user’s browsing experience by making it easier for them to access your web pages without the need to pinch or resize images manually. The web pages therefore become user-friendly. With smaller internet devices being launched every day, this type of web design will help your business increase its reach.

For responsive web design to work, a combination of flexible images, layouts, grids and CSS media queries are used to ensure that your website looks as good on smaller screens as it looks on a desktop.

Responsive Design vs. Mobile-Friendly Websites

When the number of people accessing the internet while on the go increased, business owners were forced to build two websites; a mobile-friendly website, and a desktop version to keep everyone happy. However, a mobile-friendly website did not look good when it was viewed on a higher resolution device.

This is the major difference between a responsive website and mobile-friendly website. Your responsive website looks the same on any screen irrespective of the resolution. There is only one set of code for a responsive website and what changes is only the way your site adapts to different screens.

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Collaborating With Mobile App Development Company to Exploit the Mobile Internet Explosion

Mobile internet marketing is big today. Although this fact may appear to be an understatement, it is not. It is more of an explosion, and people are feeling its shockwaves across all industries. A major shift in the industry came about earlier when mobile internet traffic surpassed desktop traffic. Every business owner will need to rethink their strategy in order to make use of these emerging opportunities that are coming about due to the mobile revolution. Building a mobile-friendly website is all-good but in the current business environment, it is not enough. The mobile internet market is very volatile and new technologies emerge every day. This calls for a highly adaptable online business model that one can adjust to suit emerging developments. In this article, we share about mobile app development, one of the important developments in mobile marketing.

Many brands now have mobile applications that users can download on their mobile devices to gain easy access to business services that would otherwise be available only on websites. As of march 2017, there were 2.8 million apps available on Google Play and over 2.2 million on the Apple Store. If you include the number of mobile apps on alternative app stores like Samsung Galaxy Apps, Amazon Appstore, Mobile9, Mobango, and Opera Mobile Store, the number goes much higher.

You can now join this club by collaborating with an established mobile app development company to build yourself a business app. Having a mobile app for your business puts easy access to your products and services right in the palms of your target customers. If you are looking for a way to gain that competitive edge in your niche, it is time you learnt more about mobile app development. This will help you appreciate how collaborating with the best app developer can revolutionize your venture.

Understanding the Mobile Explosion

Two decades ago, not many industry analysts could have envisaged how the popularity of mobiles would have an impact on modern businesses. In fact, skepticism about the feasibility of having success with an online business was still prevalent. Today, the numbers say it all; a survey by Smart Insight shows that 80% of internet users own a smartphone. More people are using these devices now to research products and services before shopping for them.

4 out of 5 shoppers say they use their smartphones to shop. In fact, ComScore’s new report shows that of all the time spent on digital media, 69% is spent on a mobile. Over 52% of shoppers consult their mobiles even while they are in brick and mortar stores making a decision to purchase. According to a report published by IAB/PricewaterhouseCoopers, 51% of all digital advert budgets in 2016 were spent on mobile. These statistics highlight the importance marketers give to this segment of the market.

To sum it all up, more than half of all the traffic on the web comes from mobile or tablets; global internet usage now stands at 57.3% for mobiles compared to 42.7%for desktop. These numbers highlight the need for a mobile marketing strategy.

How to Leverage Mobile Growth with Mobile Apps

Mobile app development is one of the most cost-effective strategies to pursue to tap into the opportunities that this explosion of the use of mobiles presents. Research now shows that apps account for 89% of all mobile media time. Only 11% of mobile media time is spent visiting websites. With smartphones and tablets being the preferred devices for internet users today, you have to ensure your business is visible. The best way to do this is by developing a high performance mobile app.

Here are just some of the reasons you need to understand to see the advantage of collaborating with an established mobile app developer:

  1. Increased Efficiency

A custom-built app is built keeping the specific needs of your business in mind. If for instance you want your target customers to subscribe and shop from your online store, this can be accomplished on the same mobile app. An app makes things flow more seamlessly by performing diverse functions on one platform. This also boosts a shopper’s intention to close a sale by providing all the tools to help them towards a close, in one place.

  1. Added Value To Your Customers

The main goals of building a mobile app are to increase user engagement and to provide your customers with greater satisfaction. Your business is more accessible when there is a mobile app that user can use to reach you. A mobile app allows you to engage with your target customers in real-time.

  1. Increased Brand Awareness

Brands such as Facebook and WhatsApp have become so popular because of the one reason they are easily visible and accessible to everyone who has a mobile. Starbucks has an app and that increases the company’s interactions with target customers by providing directions to the nearest store, rewards and coupons among others. A mobile app provides you with unlimited options to promote your brand.

  1. Data Collection And Analysis

A mobile app serves as an efficient data collection tool. You can easily track the performance of the goods or services you sell and make real-time decisions based on the data your app can collect for you. Such data is also crucial for targeting the right markets.

  1. Broader Customer Reach

Shoppers are using apps for almost everything in life. As the popularity of your business app increases, so does the reach of your brand.

Working with a mobile app development company is one of the smartest business moves you can make in the contemporary business environment as it helps you build a high performance custom app for your business. This decision will in turn improve the awareness of your brand, boost sales, increase customer engagement, enhance end-user experience, improve customer relations, reduce response times and so much more.

5 Reasons to Partner with the Best Ecommerce Web Design Company In 2018

Ecommerce is no longer an option for modern businesses but an integral part of their strategy. If your company is not already online, then you are missing out big time. According to an eMarketer Report, total ecommerce sales will reach $1.915 trillion by the end of 2017. That is a jump of 5.8% from 2016. However, this has been the trend for the past decade. As a business owner, you need to rethink your near-future business strategy. The double-digit growth of worldwide retail ecommerce sales is expected to continue through to 2020. For your venture to stay afloat, it would be wise to integrate ecommerce development into your plans going forward. So far, the International Telecommunication Union (ITU) says over 40% of the global population is already online. By collaborating with an established ecommerce web design company, you will be presenting your business to over 3.8 billion internet users across the world. With such a huge market on offer, ecommerce development becomes a necessity for every business. There is no denying that the internet has become the best place to present your goods and services to make money. For this reason, you need to get more insight into ecommerce development.

The Advantages of an Ecommerce Website

In addition to the larger market reach that you get on the internet marketplace, there are many more reasons to collaborate with a reliable web designer. Let us look at the important reasons:

1. Global Shift Towards Online Shopping

A survey of point-of-sale solutions conducted during 2017 by Square and Mercury Analytics and published by Big Commerce shows that despite many having physical stores, 34% of the businesses surveyed sell through their own websites. The shift towards digital shopping is now real with the same survey showing 51% of American consumers prefer shopping online. The same report shows that 91% of Americans with internet access have already shopped online. The convenience that comes with online shopping is attracting more consumers, and your business will reap big by investing in a professional ecommerce website.

2. Boosting Business Performance

While many businesses have some form of online presence, most of them fail to harness the full potential of the ecommerce website they have. An ecommerce website is a professional platform purposely designed to sell. Unlike an ordinary content website, ecommerce websites are optimized to increase conversion rates and sales while providing an enhanced customer experience at the same time.

By working with an experienced web designer, you can get a website that is optimized for SEO. With search remaining the main driver of web traffic to ecommerce sites, including SEO features ensure that you get more visitors and a better ranking on search engine result pages (SERPs) for keywords you target. A good web design also improves brand loyalty, customer trust and reduces bounce rates, making your best-planned campaign perform to expectations.

3. Leveraging Comprehensive Ecommerce Services

The world of ecommerce is volatile, and new technologies emerge every day. By working with an experienced web designer, you can reap the benefits of using the latest innovations in the industry. Your web designer will offer a host of services that include:

  • Website Design
  • Responsive web design (RWD)
  • Mobile Friendly Website
  • Powerful Search Engine Optimization (SEO) and search marketing
  • Custom eBay Store
  • Mobile App Development
  • Payment Gateway Integration
  • eCommerce Cart Development
  • Plug-in & Module Development
  • Custom functionality
  • Landing Page, speed, and conversion optimization
  • Maintenance & Training
  • Server security and administration

An established ecommerce web design service has the expertise and resources to offer these services and even more. They have talented personnel who are fully equipped to handle any web design for any industry. Whether you are looking for a Magento ecommerce or a WordPress website for your business, a team made up of the right people for the job will work with you to bring your ideas to life.

4. Custom Web Design Solutions

Every business is unique. For this reason, ecommerce web solutions have to be tailor-made. This is why working with an ecommerce web design specialist is a worthy investment. Your web designer will take time to understand your business objectives and goals. They will collaborate with your team to come up with a customized web design that will help sell your goods or services. Such a unique website attracts customers and helps boost conversion rates.

5. 24/7 Customer Support

The development process of an ecommerce website includes a number of behind-the-scenes activities. As a website owner, you need to stay abreast of updates. There will be someone to talk to directly if you have any queries. This support continues even after the launch of the site. Such support reduces the time needed to resolve any technical issues that arise.

There is no denying that ecommerce is the future of modern business. Collaborating with an experienced ecommerce web design company will help your business gain a competitive edge in your niche. through a professional high-performance website. Your ecommerce website will also improve customer loyalty, boost conversion rates, provide an enhanced customer experience, would help build the trust of your brand and so much more. It is the best investment you can make in your business going forward.