Mobile internet marketing is big today. Although this fact may appear to be an understatement, it is not. It is more of an explosion, and people are feeling its shockwaves across all industries. A major shift in the industry came about earlier when mobile internet traffic surpassed desktop traffic. Every business owner will need to rethink their strategy in order to make use of these emerging opportunities that are coming about due to the mobile revolution. Building a mobile-friendly website is all-good but in the current business environment, it is not enough. The mobile internet market is very volatile and new technologies emerge every day. This calls for a highly adaptable online business model that one can adjust to suit emerging developments. In this article, we share about mobile app development, one of the important developments in mobile marketing.
Many brands now have mobile applications that users can download on their mobile devices to gain easy access to business services that would otherwise be available only on websites. As of march 2017, there were 2.8 million apps available on Google Play and over 2.2 million on the Apple Store. If you include the number of mobile apps on alternative app stores like Samsung Galaxy Apps, Amazon Appstore, Mobile9, Mobango, and Opera Mobile Store, the number goes much higher.
You can now join this club by collaborating with an established mobile app development company to build yourself a business app. Having a mobile app for your business puts easy access to your products and services right in the palms of your target customers. If you are looking for a way to gain that competitive edge in your niche, it is time you learnt more about mobile app development. This will help you appreciate how collaborating with the best app developer can revolutionize your venture.
Understanding the Mobile Explosion
Two decades ago, not many industry analysts could have envisaged how the popularity of mobiles would have an impact on modern businesses. In fact, skepticism about the feasibility of having success with an online business was still prevalent. Today, the numbers say it all; a survey by Smart Insight shows that 80% of internet users own a smartphone. More people are using these devices now to research products and services before shopping for them.
4 out of 5 shoppers say they use their smartphones to shop. In fact, ComScore’s new report shows that of all the time spent on digital media, 69% is spent on a mobile. Over 52% of shoppers consult their mobiles even while they are in brick and mortar stores making a decision to purchase. According to a report published by IAB/PricewaterhouseCoopers, 51% of all digital advert budgets in 2016 were spent on mobile. These statistics highlight the importance marketers give to this segment of the market.
To sum it all up, more than half of all the traffic on the web comes from mobile or tablets; global internet usage now stands at 57.3% for mobiles compared to 42.7%for desktop. These numbers highlight the need for a mobile marketing strategy.
How to Leverage Mobile Growth with Mobile Apps
Mobile app development is one of the most cost-effective strategies to pursue to tap into the opportunities that this explosion of the use of mobiles presents. Research now shows that apps account for 89% of all mobile media time. Only 11% of mobile media time is spent visiting websites. With smartphones and tablets being the preferred devices for internet users today, you have to ensure your business is visible. The best way to do this is by developing a high performance mobile app.
Here are just some of the reasons you need to understand to see the advantage of collaborating with an established mobile app developer:
- Increased Efficiency
A custom-built app is built keeping the specific needs of your business in mind. If for instance you want your target customers to subscribe and shop from your online store, this can be accomplished on the same mobile app. An app makes things flow more seamlessly by performing diverse functions on one platform. This also boosts a shopper’s intention to close a sale by providing all the tools to help them towards a close, in one place.
- Added Value To Your Customers
The main goals of building a mobile app are to increase user engagement and to provide your customers with greater satisfaction. Your business is more accessible when there is a mobile app that user can use to reach you. A mobile app allows you to engage with your target customers in real-time.
- Increased Brand Awareness
Brands such as Facebook and WhatsApp have become so popular because of the one reason they are easily visible and accessible to everyone who has a mobile. Starbucks has an app and that increases the company’s interactions with target customers by providing directions to the nearest store, rewards and coupons among others. A mobile app provides you with unlimited options to promote your brand.
- Data Collection And Analysis
A mobile app serves as an efficient data collection tool. You can easily track the performance of the goods or services you sell and make real-time decisions based on the data your app can collect for you. Such data is also crucial for targeting the right markets.
- Broader Customer Reach
Shoppers are using apps for almost everything in life. As the popularity of your business app increases, so does the reach of your brand.
Working with a mobile app development company is one of the smartest business moves you can make in the contemporary business environment as it helps you build a high performance custom app for your business. This decision will in turn improve the awareness of your brand, boost sales, increase customer engagement, enhance end-user experience, improve customer relations, reduce response times and so much more.