The conversion rate is the percentage of visitors to your website who completes a desired goal. The desired goal or action can vary from site to site. Examples include sale of certain products, software downloads, newsletter subscriptions, membership registration or any other activity apart from browsing. So, if your website is not having the desired conversation rate for your website, then certain design tips can always help you get an increase in conversion rate. Some of the tips are as follows-
Easy user flow
User flow is the path taken by a user to complete a task in a website. The user flow in a site takes a user through a series of steps towards a successful outcome or action. The successful outcome or action can be anything like purchasing a product, newsletter subscription or others. If the flow is complicated and customers are confused midway in the website, they will leave the website without completing the task. This may lead to decrease in conversion for an online business. Collecting data at each step of your user flow will help you to understand how your users navigate in the website. This will help one to understand where users drop out. So, the user flow should be designed in such a way that is easily understood and the messages are clear when the page loads.
Videos are an important element to increase the conversion rate for your website. It has been seen that videos have a great potential to keep customers engaged to a product or service. It always grabs the attention of potential customers. Videos are always much more convincing to make a user perform an action. Do not include statistics, numbers and charts in a video. Instead go for visuals and images that can keep users engaged to your website. Always remember to keep the video under 2 minutes and informational at the same time. For example- most of the ecommerce portals selling a varied range of clothes prefer to include videos of men and women wearing those clothes. It is easy for a user to understand how a shirt or dress looks like when there is a video uploaded.
Go for a responsive website
With the advent of technology, people browse a website in any electronic device. It can be a mobile, laptop, notepad or any other device. The layout of the website must change with respect to the device you are using. Most of the users tend to leave the website when they find it difficult to browse from their smartphones or any other device. If the website is not a mobile friendly one, the business can miss a lot of conversion and thus there will be a decrease in conversion rate. If you are noticing a decrease in conversion rate, it is better to go for a responsive website that can attract more people to your site.
Visual hierarchy is important
Users should not be bombarded with bunch of information at the same time. Our eyes scan everything we see. The arrangement of layout in a website must be done in the order of importance. Users find it easy to view one single thing at a time. So overloading pages with bunch of information will make users confused. They will eventually leave the website without completing the desired action. Creating a logical hierarchy is not just a design principle, it is a good SEO practice. Users and search engines like websites that are well laid out. You need to think about what is most important and order each item accordingly. The ideal structure of the website would be a pyramid with the homepage at the top which is followed by a series of category pages. This outline can also be implied on single pages in a website.
Proper color and font style
Fonts and colors are an integral part of design. It can make or break a design. The right font choice and color combination is When it comes to the basics of design, creating a perfect combination in design can be possible with the help of right fonts and colors. Creating a font family with three to four fonts is the accepted rule for design. The font style should be clear and attractive at the same time. Be careful in choosing the right fonts when you are printing newsletter or posting something in social media. Search for the trending fonts across the web before you finalize one.
Color is something very important for website design. Choosing colors from a monochromatic palette is the safest thing to go for. You can also go for a combination of two to three colors depending on the design of the website. Each color has an emotion attached to it. Red and orange gives off a sense of excitement and energy, cool colors like blue and green offer a calm and soothing effect. To increase conversion rates for your website, you need to decide which colors fit your brand best and effectively using them in different tones.
Use of human faces:
Human faces always create a greater impact for visitors and are the proven elements of increasing conversion rate. When you use human faces for a website. It grabs the attention of the users, builds trust in the services and help visitors to relate with a product. Using human faces and relating them with your product or services always helps users to opt for your business services and products. This will help the readers to connect themselves with the products or services showcased in the website.
User testimonials and reviews always increase the conversion rate of the website. When a user visits a website for the first time, they make their purchase decision based on the user testimonials that is already there in the website. Positive reviews always increase the conversion rate and the sales of a company.
To get the good design that is simply, easy to understand and attractive at the same time, a digital marketing company needs to understand the requirement first and then provide the right solution. There are several digital marketing companies trying their best to offer the appropriate customer solution, you need to find the right digital marketing company that offers the right website design to increase the conversion rates of your business.