Simple Steps To Design Your eBay Store

Online business is something that has been gone through a revolutionary change in the last couple of years. Selling stuff online is very common for newbie entrepreneurs. It is very important to take the help of a proper sales channel for those owners, who are looking forward to build brand name and get the right exposure in this competitive market. Business owners need to figure out the right platform that is cost-effective and beneficial at the same time. eBay is the right sales channel that ensure an additional revenue stream for your business. It increases traffic to your online store and improve customer loyalty.

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10 Basics Things You Need to Know to Run a Successful E-commerce Business

Online stores are an indispensable part of our lives. From shopping for groceries to clothes to gadgets, you can shop for anything and everything online. Online stores or in other words, e-commerce portals are quite popular these days. Many new ventures in this domain are coming up. Renowned e-commerce portals that already stand out in this competitive market – are known for their quality products, attractive discounts and offers, 24×7 customer support along and their user-friendly interactive websites. Let us have a look at the 10 basic things that one needs to know to start and run a successful e-commerce business of their own.

Key to start an e-commerce business

You need to consider certain factors while starting your own e-commerce business. A proper plan of the following points can help you to do so –

  • A user friendly interactive website design with proper high-quality images
  • Products of high quality that are of use to consumers
  • 24×7 customer support
  • Unique selling proposition

The right combination of these four factors can help anyone operate an online business successfully. It is very difficult to succeed in an e-commerce business without a proper plan. Success online is not just about having a great website design, great products or tremendous customer support alone; the combination of all these factors work together to make an e-commerce business successful.

Find the right products

If you are a newbie in the world of e-commerce, it is very important to choose the right products to sell online, wisely. Most entrepreneurs find themselves in a position where they are left wondering about which products are high in demand. Figure out products that are in high demand these days. Ask your family, friends, colleagues, neighbors and everyone around you to figure out products that they would be interested in. Also, do not forget to explore social media sites and journals to understand current market trend.

Choose the right marketing campaign

Marketing is an important aspect of any business. It is the medium to reach out to potential customers and to retain existing ones as well. The right marketing campaign will generate traffic and potential customers to your online store. You need to figure out the right marketing channel to let people know about your products. PPC, email marketing, social media marketing are some of the popular ways to reach customers effectively.

Go for marketing techniques that have a quick feedback loop

If you are a newcomer in the business, it is very important to employ marketing techniques that provide results within a few days. Marketing techniques like SEO are useful in the long run to make your brand visible on the search engine results. However, it is important to check business insights on a short-term basis initially. This is done to figure out the areas where you are going wrong and correct them to avoid any large mistakes in the long run. Therefore, you could use PPC marketing and social media marketing as these techniques have a quick feedback loop.

Pick the target audience carefully

Making mistakes while identifying your target audience can result in considerable business loss. It is very important to have a clear idea about the products you sell, as well as the audience who would be interested in it. You could use broad marketing campaigns that would help you identify and understand your target audience.

Provide high quality customer services

Not all e-commerce portals provide great customer service. E-commerce businesses that provide high quality of service are one-step closer to success. When you are fair and sincere with your customers, you can always leave a good impression in their minds, and they will be more inclined to buy your products again.

Go for personalized customer interaction

It is very important to have templates for every sort of customer interaction. This will save you time and help your businesses focus on growth and expansion. However, at times, customers love to be valued. Customers, always appreciate customer specific personalized interactions like calls, messages or emails. When your responses are tailored specifically to customer issues, they will understand that you care about them.

Be open and transparent

It is very important to be open and transparent when interacting with your customers. Mistakes do happen, but it is important that you admit and rectify them at the right time. Offering transparent services should be a core value of any organization. The refund policy, terms and conditions of product purchase or returns must be clear and fair at the same time.

Managing your inventory

An ecommerce development company needs to focus and manage their inventory well. You need to spend resources to stock products that are in-demand, in your inventory or figure out new ways to distribute these products to your customers. It is important to store the right products in your inventory keeping your target audience in mind. As your store grows, it is important to manage your inventory properly.

Choose the right SEO Company

The right SEO Company will help an e-commerce business get desired visibility in search engine results. It is very important to include the right keywords in the content of your website, use high quality images, back linking and meta-tags to ensure that your website is properly search engine optimized. This is possible with the guidance of SEO experts who can help build the visibility of your brand in search engine results.

An ecommerce development company is able to plan the major important points that are necessary to start an e-commerce business successfully. Some of the basic things that you need to consider are choosing the right product, going for a proper marketing campaign that has a quick feedback loop, pick your target audience carefully and interacting with them openly, offering transparent services, managing inventory well and asking for renowned SEO experts for guidance, to have a sound presence online. Considering these points will surely help an e-commerce business to be successful in this competitive market.

Tips to reduce cart abandonments on your Magento Store

Often we visit a store and pick a lot of items to purchase, but suddenly we walk out of the store without actually purchasing the products. Reasons like getting a call, talking to a friend or any other emergency can be the cause behind leaving a store. The same thing can happen with e-commerce portals. Many users visit the site, browse and add items only to close the browser and then move on to some other thing.

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Checklist for Google Mobile First Indexing

With the advent of technology, online businesses aim to rank high in the search engine results. When a user looks for something in search engines like Google, Yahoo, a list of results come up. Usually users only click on the results that are displayed on the first page of the search results. So, websites usually target to rank high in the search engine results to make their brand visible to users. With the help of certain techniques like Search Engine Optimization(SEO), businesses rank high in the search engine results. Primarily, the desktop content of a website is always the baseline for Google Index to determine rankings. But major part of the online audience these days prefer to search something in their mobiles.

Mobile-First Indexing

Historically, Google index looks at the desktop version of a site when evaluating the relevance of a page to a user’s query. Mobile First Indexing is a ranking strategy that will prioritize on how a website performs on mobile over how it performs in a desktop display.

It is called “mobile first” because it is not a “mobile-only index”. For example, if a website does not have a mobile-friendly version, the desktop site can also be included in the index. But if the site is not mobile-friendly, that experience can negatively impact on the rankings of the site. Whereas, a site with a better mobile experience, would potentially receive a boost in their rankings.

This can be considered as a revolutionary shift for digital marketers across the world. Initially, mobile website performance will affect only mobile search and a relatively small percentage of mobile users. But as Google’s mobile-first indexing rolls out, mobile website performance will affect the site’s ranking on mobiles as well as desktop. This makes mobile site a top priority in domains like SEO and digital marketing.

Need for mobile-first indexing

With the arrival of smartphones in the market, it is seen that people that people depend on mobile devices more than they use desktop or their laptops. It is usually easier to look for something in Google with the help of mobile than with the help of a desktop or a laptop. Certain studies and statistics say-

Most of the Google searches take place on mobile devices than on computers in 10 countries which even include US. 77% of mobile searches are made even when the desktop PC is available. Also, the number of mobile only Internet users exceed desktop only users in the US. Even when it comes to B2B domain, 90% of executives use mobile devices to research for business purposes. Google recently experienced that B2B purchase rates on mobile devices rose 22% from 2013 to 2015.

These numbers and figures confirm the fact that mobiles are the main electronic gadget used for internet search and other activities on internet. So, there is always a need for mobile-first indexing that will determine the ranking of a site in mobiles.

Almost every business that has an online presence should prepare the site for mobile-first indexing. Some of the tips are as follows-

Use a responsive design– One of the most things that businesses need to do is go for a responsive website. This would help the site to take the shape of the device from which it is viewed. Having separate website structure for desktop and mobiles can create a difference in synchronizing all. To prepare your site for mobile-first indexing, it is better to have the same site for all electronic devices. Responsible websites are not only designed to fit on any screen, but also to keep the site as fluid and accessible as possible.

Go for mobile friendly content– It is very important to have relevant and valuable content to entice users to your site. It is very important to adjust a long form of copy of content on the mobile screen. Break lengthy articles with images and videos. Also consider using digestible formats such as bullet formats and infographics. Short, snappier headlines also help users to read and scan faster. Using different media types, can keep readers engaged to your site.

Prioritize site speed and user experience: It is very important for business owners to track the speed of the website on mobiles. A site that is taking time to load properly can frustrate users and eventually they will leave the site. A fast website encourages more online sessions, more of customer conversions, lower bounce rate and higher customer engagement. So, ensure that your site loads fast and performs fast. To improve your site’s load time, you can also do the following-

  • Minimize the number of redirects

  • Introduce Accelerated Mobile Pages(AMP) on site to give your pages a lightening quick advantage

  • Put JS at the bottom and CSS at the top of HTML files

  • Compress images

  • Load above-the-fold content before below-the-fold content

  • Reduce amount of flash content on your site

Opt for the right tool: A good tool will assess that how well your site functions on mobile devices. You can take the help of Google’s own Mobile- Friendliness Tool. If Google figures out things that hinder a good user experiencer on your site. You can use the valuable feedback and work with the development team to make the changes.

Your own experience is important: It is very important to check the website on your mobile. This will help you to understand from the perspective of the user. Take a few minutes to navigate the site on your mobile phone. Click on links, navigate the different pages of your site, fill out forms to know if any glitches are there on the site. Ig Google does not find any technical errors, or common display issues, it does not mean that the site provides best mobile experience as it should.

Be it an ecommerce development company, IT software company or a hotel service provider, the online version of a website should be easy to access. It should provide a good under experience and not provide any sort of constraints. Most of the people try to shop online through their mobiles or book air tickets, so the user experience on mobiles should be perfect. Be an ecommerce development company or a software provider, every business aiming to have a sound online presence, must prepare their site for mobile-first indexing.

Top Mobile App trends to watch for in 2018

2017 proved to be a phenomenal year for mobile app development. A lot of new apps were launched to meet the needs of modern living. Businesses realized that mobile applications were no longer an optional investment, but a necessity.
Mobile apps have been the centre of innovation lately with social media, lifestyle and gaming apps dominating the mobile application market. Keeping this in mind, the trends that would determine the future of mobile application development are as follows –

Accelerated mobile pages for apps

 
This is an important recent upcoming trends that is gaining popularity with easy passing day. The page loading on mobile devices is accelerated to a great rate by following guidelines laid down in the AMP project by Google. Accelerated Mobile pages will help web apps to load more quickly on any mobile device, thus reducing bounce rate. Google has also declared to provide an isolated search index for mobile web. From an SEO point of view, this step transforms the approach of mobile application development. This would help publishers not only to increase the visibility of their ads, but create a boom in the number of visitors.
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All you need to know about GDPR and eCommerce

We’ve come a long, long way since the days of being solely dependent on brick and mortar stores for all our needs, with eCommerce really transforming the face of how things work in the business world. However, evolving digital technology and business advancements bring along a growing risk of data privacy issues, especially since the customers’ personal information is at risk.

The General Data Protection Regulation (henceforth referred to in this article as GDPR) spells a new beginning and a definite change in strategies for enterprises – especially eCommerce businesses around the globe.

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What is responsive design and why is it important

Nowadays people prefer to browse the internet on mobile phones, smart phones, tablets or mini laptops. They prefer to use convenient electronic devices that are easy to handle and carry from one place to another. earlier checking social media profiles, applications, specific websites or just browsing the internet from smart phones or tablets was not easy. The layout of most websites did not match the screen size, making them difficult to navigate. However, the advancements in technology allowed the creation of new methods to enable ease of use. A website with a responsive web design will always adapt to the screen, regardless of the device. These websites offer the best user experience by reformatting themselves according to the device that is used to browse it. ‘Responsive design’ is the next big thing in the web design domain. It will make your website device friendly and improve the way it looks not only on small but on large screens as well.

What is responsive design?

A responsive design website is developed in a way where the content, images and the structure of the website adjusts for optimal viewing on any device. This type of design automatically scales the content and other elements to match the screen size of the device that is used to view it. It allows the layout of the overall site to change with respect to the screen size. For example, when a user accesses a site on their desktop, they get a full view of the website. But when the user visits the same site using a smartphone or a tablet, the site will retract to fit on the small screen.

The ultimate goal of responsive design is to get rid of unnecessary scrolling, resizing, zooming or any panning that would happen when visiting websites that have not been optimized for different devices. It is very difficult to browse these kinds of websites on devices with smaller screens. Businesses may even lose potential consumers, as they become frustrated trying to figure out how to do something on these websites.

Instead of developing different websites for different screen sizes, one can design a single responsive design website that scales up and down automatically to match the device that is used to view it.

Why is responsive design important?

The reasons that make responsive design important are as follows –

Ideal for multi device users

We live in a world where websites are viewed on different devices. In this busy world, people find it easy to browse through a website while they travel or when they are sipping a cup of coffee. Retrieving information using smartphones or laptops is quite easy and also seamless at the same time. Sometimes a user has to leave a website abruptly only to come back later. Also users can return to the same website from any other device at some other time. So modern websites need to work well at any time regardless of the device they are viewed on. If a user visits your website for particular information and they return later using a different device looking for the same piece of information, they should not fail to locate it. The consistency of information must exist regardless of the device the visitor uses. There comes the need for responsive design, as it ensures the consistency of information irrespective of any device. So users can check the same website from a tablet and later check the same content from their smartphones. A website with responsive web design will help the user retrieve required information, shop online or simply browse without a hassle.

Improve search engine rankings

It has been a long time since Google recommended using responsive web design to support different devices and screen sizes. This recommendation went a step further when the search engine started adding a “Mobile friendly” label to those websites that used this approach. The labels appeared on the search results page on any mobile device. From April 2015, Google began rewarding those sites that have been developed responsively for multi-device support. By rewarding mobile friendly sites, it is evident that responsive web design is an important criterion in SEO. So for websites to rank better in search engine results, it is important that websites be designed based on the responsive web design approach.

Increase in lead generation, sales and conversions for businesses

Apart from search engine benefits, responsive design is an important factor for generating leads and increasing sales and conversions. Users feel more comfortable when they shop online or purchase a product from their tablet rather than after browsing the website on a desktop. Responsive web design makes it easy for consumers to shop online for products they desire. Users can easily find a product online when they search for them using a smartphone. They can also retrieve information easily from devices like smartphones and tablets. Surveys and studies have revealed that responsive design websites are an important factor for increasing conversion rates for a brand. There has been a research that found out that 69% of users have shopped on their mobile device during the last 30 days. People find it more convenient to purchase any product using their smartphones or tablets rather than being forced to use a desktop. Even enquiring about a particular product or service is easy with the help of small, easy to handle electronic devices. So websites built responsively aid to better navigation and thus increase sales and conversion rate.

One site to maintain

It is very difficult to maintain different websites for different devices. Updating more than one site, managing content and maintaining the sites is a hectic task. Firstly, a multiplication of the workload is needed to maintain several sites for the same brand, at the same time. Also running SEO campaigns for more than one site is really hectic and costly. This requires that a business hire more people who would be dedicated only to updating the websites and also manage the content. Secondly websites for small screen devices will have a subset of the original content and feature. So this can be different from the feature and content of the “normal version” of the site. This may frustrate multi-device users who expect to access the same information across all their devices. So as a result they will abandon the site abruptly and never bother to visit the site again. Having one responsive site to maintain rather than multiple versions of the same site is much easier. The cost involved for a responsive site is also less as compared to the expenditure involved in maintaining more than one sites. A good responsive design company will help you get a site that runs well across all the devices and that is easy to maintain. So everything is stored in one single place for easy maintenance.

Seamless user experience

Websites that do not have a responsive web design are difficult to navigate on small screens. Be it tablet or smartphone, the text appears all jumbled up, images are not aligned and users find it difficult to get the required information after scrolling through endless pages. It is really painful and also hectic to find the required information after so much of scrolling. A website aligned to responsive web design will provide consumers with a better user experience. There is no need to zoom and shrink the text or images on the screen. The content automatically adjusts to the screen of the device. When a user receives a seamless experience, the user will come back to the website again. So the website traffic increases to a great extent. This is something good for brands looking forward to increase traffic on their websites.

Keeping competitors at edge

In this competitive world, businesses try to opt for new techniques to keep competitors at bay. So when more consumers are using their mobile devices to search or shop online, brands have to cater to the needs of consumers by providing them with access to a mobile-friendly website. Businesses these days are incorporating responsive web design for their brands so that consumers can easily navigate through the site seamlessly. Also shopping online is hassle free with the help of this feature. So to keep competitors at bay, responsive web design is a must have.

These are some of the reasons that underline the importance of responsive web design for almost any website. This approach provides a chance to support new kinds of devices and screens in the future as well. Scaling up and down with respect to the website is not a problem for responsive websites. So in the future, irrespective of the devices that hit the market, responsive websites will always be ready to fit the screen easily. Irrespective of the website being a e-commerce portal, informative resource based website or a social media website – responsive web design is the need of the hour. So go for a reliable responsive design company that would provide you with a good design for your website. So for businesses looking for potential consumers and also to retain existing ones, responsive websites can come to their rescue. When a user feels comfortable browsing a certain website, he or she returns to the same website repeatedly. So considering the ease of management, flexibility, cost effectiveness, gains in search engine optimization and improvements in user experience, businesses must go for responsive websites.