Replace Symantec Issued Certificates Ahead Of Chrome 66

Symantec recently announced that DigiCert, the world’s most respected scalable identity and an established provider of encryption solutions, will acquire Symantec’s Website security, as well as PKI solutions. The announcement did not take many by surprise because many clients were already losing faith in Symantec. It goes without saying though, that the announcement comes at a time when businesses have no choice but to be wary of cyber security threats that infiltrate the web every day.

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Are you Planning To Hire Magento Developers? Here Are Four Factors to Consider

If you are planning to take your business online, you have picked just the right moment to do so. Initially you see many analysts were skeptical about the place of digital shopping in the commercial world. Today however, every business is scrambling to get a piece of the internet market pie. According to a survey published by Big Commerce ecommerce is growing by 23% year-over-year and if your business is not already online, you are facing a gradual slide into oblivion. The same report shows that Millennials and Gen Xers spend over 6 hours a week shopping online. This is reason enough to increase your online visibility of your business with an ecommerce website. To real all the benefits of ecommerce, you need a powerful platform and Magento comes highly recommended. Well, how do you start with Magento ecommerce development? You need to hire Magento developers but this is not as easy as it sounds.

With the demand for these specialists on the rise, you have to move cautiously to find an experienced, honest and reliable web developer. A cursory search for Magento developers on the internet will give you thousands of results. Judging who would be the best to pick from among them will be an overwhelming experience. This guide will help you make the right choices so that you can find an experienced web developer and avoid frauds.

What to look for in a Magento Developer

There is no question that Magento is the best e-commerce platform for businesses looking to build fully functional online stores. This CMS is highly rated due to the full range of features and functionalities it offers to all types of online businesses.

The question most business owners grapple with is how to pick the right Magento developer to work with. Here are some crucial qualities to consider:

  1. Expertise and Experience

Before hiring a web developer, make sure you evaluate their understanding of Magento. This would include an understanding of the latest versions and updates. You need an expert who is highly knowledgeable and experienced in working with this ecommerce platform. Such a candidate should have the capacity to handle different Magento solutions that include:

  • Magento Website Development
  • High-performance custom Magento development
  • Custom Magento Module Development
  • custom Magento themes development
  • Magento Shopping Cart Development
  • Responsive Magento development
  • Custom extension development
  • SEO solutions

Before the interview sessions, make sure you get an expert on your team, who will assess the candidate’s capacity in these areas.

  1. Communication Skills

Communication is an integral part of every web development project. For this reason, you have to assess how approachable the developer you want to work with is. Look for a Magento developer who is easy going and amiable because such rapport will come in handy during the entire project.

  1. Commitment and Availability

The popularity of Magento ecommerce development means specialists in this field are in high demand. When hiring a developer, make sure you clearly agree on commitment and availability. Agree on the time that you want to allocate to the development of your project before signing any contract. Many developers may already have their hands full and would outsource projects to earn more. Hire a developer who is accessible 24/7.

  1. Industry Knowledge

A good Magento developer needs deep, incisive and comprehensive knowledge of the platform. They need to know how the CMS has evolved, the current trends and changes expected in the future. This is the only way they will develop a website that is future-proof and easily adjustable.

When hiring a Magento developer, look also for someone who takes the time to understand your business requisites, a specialist renowned for innovation and one with a solid record of accomplishments in the industry.

The Magento Ecommerce Advantage

There are many ecommerce platforms from which you can choose one to use but Magento has unique benefits that none of the others have. Since this CMS was launched in 2008, over 150,000 online businesses have used it. The brands that are using it today include Nike, Ford Motor Co., Honeywell International Inc., Cisco Systems Inc, Baker Hughes Inc and Medline Industries Inc among others. All these are trendsetters in their industries and by picking Magento to power their online business they show how much they value this ecommerce platform.

Other reasons that underline the need for Magento ecommerce development include:

  • Responsive web design/ mobile-friendly platform
  • Numerous web design customization options through 3rd party integrations
  • SEO friendly web design
  • Instant flexibility to grow your business
  • Fastest eCommerce platform
  • Detailed report on site performance
  • Versatile marketing tools (landing page tools for campaigns, flexible coupons, catalog promotional pricing, private sales, multi-tier pricing, bundled products,)
  • Google Services with Magento (Google Analytics, Google Checkout and Google Base)
  • Secure order preferences and product management
  • Capacity to host multiple websites on just 1 back-end admin.
  • Multiple currency and language support
  • Feature-rich platform

Looking at the benefits of Magento, it becomes obvious why more brands are moving to this ecommerce platform. Your business can also leverage these benefits by hiring the best Magento developer.

To hire Magento developers in the current state of the industry is tough. However, these tips will help get you started on the path to progress. Make sure you hire a developer who has experience, is available and committed, one who has integrity and creativity, in order to leverage the full benefits of Magento ecommerce development.

How To Optimally Use Internet Marketing Services To Jumpstart Your Business

It is an irrefutable fact that the internet has revolutionized the world of business. There are many good reasons that support the fact that internet marketing is the future of commerce. Ecommerce is growing by about 23% year-over-year; with worldwide retail ecommerce sales slated to reach $1.915 Trillion by the end of 2017. As more businesses go online, the competition on the platform is getting stiffer and demands the use of better strategy to outsmart the competition in your niche. If your business is already online, you have to revamp your strategy by integrating the best internet marketing services into your marketing plan. To stay ahead of the pack, you would need to collaborate with an experienced internet marketing firm, to bring your marketing campaign to life.

Why Invest in Internet Marketing?

About two decades ago, most large brands were skeptic about the idea that internet marketing would amount to anything. Smaller brands that had nothing to lose took the challenge and many are now thriving. Along the way, many of the rigid established brands were forced to close shop on the backdrop of an unrelenting onslaught by online stores.

Internet marketing is revolutionizing the world of business because it aligns perfectly with the preferences of the contemporary consumer. More consumers are shopping online every day. As a business owner, you have to adapt your business model to these changes.

There are many other reasons to invest in internet marketing. These include:

  1. Broader market reach: You have the whole world to market to irrespective of the size of your business.

  2. Cost-effectiveness: Marketing your brand is less costly on the internet platform. There are no recurring costs of property rental and maintenance. You also do not need to stock inventory in your store. This cuts down on operational costs.

  3. Business management on the go: You have full management of your business even when on the go and this leads to more productivity. You can complete orders even while you are away from office, increasing sales.

  4. Leveraging analytics: It is easy to track the performance of your business and use the insight from your survey to make decisions on the fly. This boosts your performance of your business.

  5. Targeted marketing: Based on customer insight from advanced analytics, you can now target specific audiences to improve the performance of your marketing campaigns.

Internet marketing levels the playing field for all types of businesses. It is no surprise then that smaller brands that use systems that are more efficient are enjoying more success online. From fashion stores, car dealerships, pizza delivery, online health service providers to contractor services, it is now possible for any business to go online and claim a piece of the market pie. Size no longer matters; your company’s creativity is what determines your success on the internet marketplace.

Diverse Range of Internet Marketing Strategies

One of the outstanding benefits associated with internet marketing is the diversity of strategies you can apply. Among the strategies you should apply in your business, include:

  1. Search Engine Optimization (SEO)

Search engines are the major drivers of web traffic to websites. For your online business to succeed, you have to rank high on search engine result pages (SERPs) for keywords that your target audience would use to search for the products or services you offer. Search engine optimization (SEO) is an integral internet marketing strategy and ranks among the most effective techniques. Different approaches are used to boost ranking on SERPs. These include link building, social media marketing, guest blogging and directory submissions to mention a few.

  1. Email Marketing

Email provides the best ROI among most digital marketing techniques. Email usage is expected to hit 3 billion by 2020. More consumers are interested in receiving emails from companies with whom they do business. This highlights the relevance of this as a marketing technique.

  1. Pay Per Click (PPC) Advertising

This internet marketing solution is highly effective albeit highly misunderstood. This marketing technique is used to turn passive viewers into prospects and eventually into buyers. It is a good example of targeted marketing where ads are sent to internet users who are most likely to click. Your internet marketing company will work closely with your team to develop ads, keywords and other aspects of PPC campaigns.

  1. Video Marketing

Video is the future of internet marketing and is one of the most effective techniques your business should use. Almost 50% of consumers look for product videos before making a purchase. Visual online traffic is expected to make up to 80% of all web traffic by 2018, highlighting how effective this technique can be for your marketing strategy.

Your internet marketing company would offer other online techniques you. These include referral marketing, affiliate marketing, inbound marketing, blogging, content marketing, location based marketing and user experience branding (UxB).

With so many digital marketing techniques available, you need to work closely with an internet marketing services provider. The company you hire will work closely with your team to develop a custom-marketing campaign that integrates techniques suitable for your niche. When well executed, these techniques will boost sales and conversion rates, improve SERPs ranking, boost brand trust, increase customer retention and lower bounce rates.

How The Best Responsive Web Design Company Can Grow Your Business

If you plan to move your business online, you should come up with a strategy to harness mobile traffic. In 2016, Google reported that the number of people accessing the internet via mobile devices had surpassed those doing the same on desktops. This is one of the most significant developments in internet marketing. If your business is not prepared to exploit every opportunity that this trend offers, you risk sinking into oblivion. With mobile internet traffic hogging a larger share than desktop traffic, you need to start targeting mobile device users. There is no better way to do this than by adopting responsive web design (RWD).

What is Responsive Web Design?

Responsive Web Design or RWD is a unique and effective approach to web design, in which the pages of a website are designed in a way that allows them to adjust to fit the real estate available on the screen of any device. By collaborating with an established responsive web design company, you can have them build a website for your business that instantly adapts to the size of the visitor’s view port. Whether visitors to your website use a desktop, a smart phone, a laptop, a Smartwatch or any other internet device, they will experience a similarly superior and seamless user experience across all these devices.

RWD helps enhance the user’s browsing experience by making it easier for them to access your web pages without the need to pinch or resize images manually. The web pages therefore become user-friendly. With smaller internet devices being launched every day, this type of web design will help your business increase its reach.

For responsive web design to work, a combination of flexible images, layouts, grids and CSS media queries are used to ensure that your website looks as good on smaller screens as it looks on a desktop.

Responsive Design vs. Mobile-Friendly Websites

When the number of people accessing the internet while on the go increased, business owners were forced to build two websites; a mobile-friendly website, and a desktop version to keep everyone happy. However, a mobile-friendly website did not look good when it was viewed on a higher resolution device.

This is the major difference between a responsive website and mobile-friendly website. Your responsive website looks the same on any screen irrespective of the resolution. There is only one set of code for a responsive website and what changes is only the way your site adapts to different screens.

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How To Build An Online Business, Using Services From An Ecommerce Web Design Company

If your business is seeking to leverage the growing internet market, it is time to talk to an established ecommerce web design company. You see, the world of commerce today has changed tremendously with most operations moving online. Ecommerce is one of the main components of the famous global village, with the contemporary businesses being able to reach a global market through their online platforms. If your business is not yet online, you are missing out on the action and in time, you may be forced to close shop.
According to a survey by Big Commerce, over 96% of consumers in the U.S have shopped online, with 51% now preferring to do all their shopping online. Whatever the type of business you have, there is a need to have a strong web presence. A step towards this is by building an ecommerce website. With over 3.7 billion people now using the internet, the online shopping revolution is unstoppable and your store has to adapt to the times by working with an experienced ecommerce web design company.
Unlike an ordinary business website, an ecommerce website is built specifically to sell things online. The idea is to provide the same experience that shoppers would have if they visited your physical store, but with added convenience and flexibility on shopping from home. All your products are displayed on your site and it is easy for shoppers to add the items they choose to their cart and checkout. Your website will also have different payment gateways to enhance the shopping experience. These websites are built with usability in mind and after considering the infamous short attention span of online shoppers.

Boosting Your Ecommerce Store with Magento Website Development

If you are planning to build your business online, you need to harness the power of Magento Website Development. The world of business today has changed greatly. As an entrepreneur, you need to stay up-to-date with these changes. Internet technology has revolutionized modern business by increasing access to markets through ecommerce. For your online business to get noticed you must build a strong foundation for your online platform. This is where ecommerce Magento website development comes in handy.

Magento is the most versatile ecommerce platforms that is not only easy to customize but comes packed with built-in features. This is a mobile and SEO friendly ecommerce platform that increases your reach in the global market, at an affordable cost. With this fast loading ecommerce platform, you gain a competitive edge by providing your customers a seamless browsing experience. If you have been wondering about how to expand your business in the volatile online market, this guide will give you more insight on how to utilize Magento ecommerce.

There is no denying the impact of ecommerce in the contemporary society. What initially looked like a fad is now a revolutionary development with all types of enterprises scrambling to increase market share on the internet. The internet now provides a level playing ground for all businesses, by giving them a broader global reach. Nevertheless, your small business or startup will have to contend with stiff competition. Staying afloat in such an environment calls for innovative strategizing.


Increasing Your Market Reach using a Responsive Web Design Company

The importance of a responsive web design company in your online business strategy cannot be overemphasized. With more internet users accessing the internet using multiple internet devices, your site’s design has to be adaptable to all screen sizes. Whether on desktops, laptops, wearables or smartphones your web pages should easily adjust to all these devices for a more seamless browsing experience.
The fact that mobile internet traffic has now surpassed desktop traffic only makes responsive web design (RWD) all the more important for your online business. Therefore the need to partner with a highly experienced web development service is important.
Responsive web design guarantees an optimal viewing experience, enhanced flexibility, excellent user experience, affordable web development, easier management of a single website, higher visibility on search engine result pages (SERPs), increased sales and conversion as well as a maximization of analytics and reporting. Gone are the days when you needed a separate website for desktop users and a mobile site for mobile SEO strategy. Responsive web design is one of the most important, cost-effective and practical strategies for any online business.