Responsive Web Design Company: Easy Way to Spot One

It is not enough to have a website. Its responsiveness determines how accessible it will be and the quality of the user experience it offers. Every brand must endeavor to hire a Responsive Web Design Company that can deliver a quality product; a website that boosts the profile of the brand and the products they offer.

Every Web Design Company claims that they offer the best services. The challenge lies in differentiating between pretenders and companies that can actually deliver what they promise. Here are tips that will help you identify the best design company for your website.

  • Look for Accreditation

Experienced software developers test and accredit designers and developers who offer services linked to their products. An accredited company, a partner or one licensed to offer particular services gives you confidence and a guarantee that you will receive quality services. Accreditation is an indication of training and experience. Check other credentials like training and experience in web design and development. It is uncertain to work with a company whose credentials are unknown.

  • What does the portfolio say?

A reliable and professional Responsive Web Design Company will always be proud of the work it has done. Such companies display their work on their portfolio so that the public can scrutinize it and make a judgment. After identifying companies that you can work with, you should go through their profiles to establish the one with the most impressive portfolio. Some may refer to the portfolio as ‘our clients’ or ‘our work’ among other titles. The idea is to provide you with the opportunity to get a feel of the work they have done. Remember that if this work is impressive, the chances of getting equally impressive work increases. A company that is not ready to showcase what it has done is not worth working with.

  • Can you meet face to face?

This is a rare proposition because in the era of IT face to face meetings are becoming rare. However, there are numerous advantages that come from having a face to face conversation with the developer. This is an opportunity to discuss the details of your project. These details include your perspective on its implementation, so that together the two of you could develop a plan for delivery. You also test your instincts on whether the person and team, in general, are trustworthy. After all, people have established companies that are used to swindle unsuspecting persons. You can explain your perspective in details when both of you sit together at a convenient location. You never know who you are speaking to or what the person has understood of the ideas you convey over the phone or via email.

  • Better Price

The pricing regime and payment terms will give you a hint about the professionalism of any developer. Since every project is unique, you should expect to receive a negotiated and customized price. However, there are instances where you might be faced with an unexplained lump sum figure. Others demand a huge down payment even before the work has commenced. This should be discouraged. In fact, you should insist on an escrow account that safeguards your money. You maintain control over the money and only release it once you have received satisfactory work.

  • Are you getting the right answers?

Research a bit on web design to understand the kind of product you need. This will cause your mind to generate certain questions about the product you are about to receive. During your conversation with the designer, it is your responsibility to ask questions about the project. Some of the questions include the features to be incorporated, customer experience, ongoing support and off-course the price at which you will get the services. This helps you avoid getting copy-paste designs that do not meet your personalized specifications. It also gives you an idea of what to expect, besides what you have thought about your project. By the end of the conversation, you should know better about web design, as well as about the product you anticipate to receive.

  • Is anyone making a referral?

The designer’s portfolio is a good source of references. You may also ask for the designer to provide you with references. Try to contact these clients and inquire about the services that the designer you choose offers. If the clients can recommend the designer, the chances of getting quality services improves. If they are hesitant to recommend the designer, it shows that the services offered were substandard. You should, therefore, look elsewhere.

The responsive web design company you choose will determine the quality of the website you get. Due diligence will help you to avoid receiving poor services and from being fleeced by fraudsters. With a good website, your online investment will pay handsomely and deliver excellent value for money.

An Amateur Guide to Hiring a WordPress Development Company

WordPress is one of the fastest growing template platforms for businesses online. This is partly because of the availability of readymade templates that can be deployed in minutes allowing you to setup your own basic portal. This saves time and money when it is compared to having a developer code the website for you from scratch. What then should you hire a WordPress Development Company for?

Any serious brand considering digital presence must first appreciate that online experience and quality are important. Even with WordPress, you need to provide a unique portal and a platform that is attractive as well as customized for your product. This is the main reason why you would need the services of a development company. Here are detailed reasons why you should hire a developer.

  • Customized Appearance

There is something captivating about a unique website or portal. It sticks in the mind longer than an ordinary one. This is one reason that would compel visitors to return to your store. By hiring a professional WordPress Development Company, you can incorporate features like colors, layout, images, a checkout system, etc. that are unique to your business model. When a person lands on your page, there will feel at home and familiarity that makes your store or portal attractive. It will increase the chances of future business.

  • Better User Experience

Template platforms like WordPress are built for a universal user. However, an electronic shopper does not desire an experience similar to a person selling recipes. The demographic you target with your product is also important when you are determining the kind of experience you should offer. Some people need a lateral display of content while others are comfortable with images. How you display content, and the amount of content you put on your website would influence whether your website would appeal to your category of buyers, or repel them. These considerations cannot be captured when you download a template directly and begin to use it. The developer makes these considerations on your behalf and then customizes the site. It takes experience and creativity to identify the best features for each market category.

  • Integration

There are plug-ins meant to facilitate transactions and other engagements on your website. They include links to financial institutions, social media, partners, etc. You might also need to integrate accounting and online traffic measurement tools. You can use the same portal for surveys as well as for collecting data about user experience, sources of traffic, visitors mannerism, etc. You require a professional to get work done properly.

Security is one of the most important elements of online business today. In the era of identity theft and cyber attacks, you need a portal that offers the best security features that are available in the market. An experienced WordPress developer has interacted with the platform and can help you secure your site. A loss of customer details, or money will significantly affect returning visitors and lead to a collapse of your business.

  • Experience

One might wonder about the logic behind hiring a developer to work on a website that is already built. In fact, it is possible to download a template and set up a website for your business. Challenges would arise when you attempt to integrate additional features that are necessary for your website to be able to achieve the goals you desire. Through experience, a specialist developer will know the features to incorporate, based on your business model and the requirements you outline for them. When working on your own, you will be including features on a trial and error basis. This exposes you to incompatibility and denies you the opportunity of using some of the latest and most effective features that WordPress plugins offer. Relying on experience allows you to benefit from the experience that a seasoned developer brings to the table and aids in the development of a futuristic website.

  • Continuous Engagement

WordPress development is a continuous process. You need to incorporate new features as your business grows. You also need to make improvements to the user experience from time to time. New features will emerge in the market and require addition if you are to remain competitive. With a dedicated development company, your site will always be updated and responsive. The company will be working full time to improve the performance of your website.

People face challenges while trying to determine the cost of services when hiring a WordPress Development Company. There is a notion that such companies are expensive. However, professional companies offer a customized package based on your needs. There is a package for every budget. This allows both budding entrepreneurs and multinational companies to have exciting platforms to transact regardless of their budgetary allocations. After all, you can upgrade as your business grows or downgrade based on changing priorities.


Can an Internet Marketing Agency help you increase Sales In-store?

Online sales are more achievable if you are a retailer as they allow you to cast your net in broad areas. However, you need to understand that in-store sales have the likelihood of driving more sales when your focus is increasing revenue by up selling. Do you know how to use your presence on the internet to increase sales?

According to research carried out by internet marketing agencies, more than eighty-one percent of buyers in the United States research products and services online before making the decision to buy. In addition to this finding, the report also says that half of the individuals who perform local searches will one day visit the shop.

Some businesses require you to stay on top of modest digital marketing tactics to attract and retain customers. From blogging to posting on social media and employing SEO, possessing a strong presence on online platforms yields more results for your business, than when you invest in off-line marketing and traditional word of mouth only.

Apart from providing additional destinations where you can sell your products, an internet marketing agency can ensure that your online presence acts as a platform where your customers can access free value that competitors do not offer. You can use this advantage to encourage existing customers to come back for more by encouraging repeat purchase behavior. By doing this, you are advocating for and growing your brand as well as the list of loyal customers.

Irrespective of the commodities you sell, there are basic principles you need to follow when you embark on the journey of boosting sales for your store. You need to drive traffic to your site and convert your users. You also need to entice your email subscribers by encouraging them to come to your physical shop at least once so that they see for themselves that the commodities you sell online are available at your store as well.

How do you get subscribers to your email list?

Once the content you are sharing on the website undergoes optimization, it is time to convert readers into email subscribers. You need to ensure that a prominent call to action is available on your site. It is also crucial to place these calls to action within your blogs so that you can maximize your opportunities to convert customers into subscribers.

If products drive your business, create incentives for your online readers or give an in-store discount when they subscribe to emails. You need to employ the services of cheap or free tools like optinmonster and Sumo’s list builder to generate visually appealing displays, exit-intent pop ups, email opt-in forms, and much more to increase your conversion rate.

If your company is in the service industry, you need to consider giving out a free downloadable template that your customers could edit by themselves, or offer an authoritative book, and complimentary consultation over the phone in exchange for joining your mailing list.

You can also consider providing enormous upfront value to your customers in a unique way that no other business does. Doing this would help you position yourself in the right place for building excellent relations with your readers and converting them to customers.

How do you drive traffic to your website?

Before increasing online sales, or converting your site into a traffic storefront, you should create a site that is healthy, and that provides active content; this encourages people to do business with you. For many upcoming companies, it involves keeping your existing online community updated, and educating customers with a blog where you publish quality content on a regular basis. In case you need inspiration looking for topics to write on for your blog, you should do in-depth research on your services and products to engage your audience. You may require the services of a good internet marketing agency to help you with this.

Before you start publishing content, it is good if you do an in-depth search to ensure that your content is friendly to search engines, so that you can rank at the top on search result pages. The basic way to rank on Google is to make sure that your site has authority in your field of interest. You would need to post a massive roundup off posts about the highlights of your company and provide unbiased reviews of all your competitors in the same industry. Make sure that your name leads the list by providing your review and location in place of becoming overly promotional.

You need to contract an internet marketing agency that can help you find the right audience on the right social media channels. Such agencies can advise you on when to write sponsored posts on Twitter and LinkedIn. In the event your focus is on direct customers and not companies, it is advisable to grow your Facebook, Pinterest, LinkedIn and Twitter audience. You can easily access the right demographics when you convert audience from social sites into visitors to your website.

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Mistakes to Avoid When Hiring a Website Design and Development Company

Web designers do not want you to know certain things so that they can keep exploiting you. By making certain hiring mistakes, they take advantage of your lack of knowledge. This is why there are numerous clients disappointed by developers. To get the best website design and development company, you need to avoid the following common hiring mistakes.

Focusing on the Budget

We all want to rush to the bargain store where top quality products are sold at a song. But this does not apply to the web development company. While you focus on the budget, other crucial areas are ignored. Consider the experience of the developer in the kind of site you are looking for. The budget is likely to conceal skill deficiency, poor communication, delays in delivery, etc. On the flip side, high fees do not translate to quality work. It could as well be extortion. To get value for money, always demand an itemized breakdown of the price quoted.

Ignoring the CMS

Websites are not static. They require constant update especially of content. Every time a visitor returns to your site, he should find something new. However, some businesses get the website without the Content Management System. You will essentially be crippled or be left with a redundant website. Do not allow the developer or designer to claim ownership. This will turn you into a Dependant. Get the passwords and back office operations from the website design and development company to enable you update and take full control of your website.

Taking The Job As a One Off

Most clients want a quotation with a final figure. Websites should be viewed like phones or other electronic gadgets in that what is relevant today becomes obsolete tomorrow. As such, develop a relationship with the designer that allows your site to be constantly updated. You will initiate some of the updates while the developer initiates others. However, some of the functions like creating the main frame should only be charged once.

Knowing Nothing About Websites

Websites perform the most exclusive jobs. There are no two sites that should be similar. As such, you should know what you want from the website you are ordering. This is the only way to have a site that is tailored to your needs. Search on the Internet about the features of a website depending on the kind of goods or services you offer. Give the developer a sample link. Some developers con you into opening blogs or operating from other platforms that are not websites. Know the features you want and be specific in your order.

Dealing with a website design and development company should not be from the point of ignorance. Search over the Internet for websites you would like to emulate. Learn a bit about properties of websites that you would like incorporated into yours. This makes the developer to realize that you know what you are asking. It raises the quality of work you get in return.

How Much To Pay Website Design and Development Company in 2017

There is a rush and genuine need to put businesses online. This increases visibility, eases communication, makes it easier to sell and is a perfect way to globalize your brand. Since web developers understand these benefits, they have inflated costs, making it impossible to determine the value of their services. However, there are tenets you can use to determine how much you pay your Website Design and Development Company without compromising on the quality of services or paying an exorbitant amount.

  • The Features You Want

The skills required to build a website depend on the features you wish to incorporate into the website. There are generic platforms and templates that can be used to host ecommerce stores and still give you excellent results. On the other hand, you may want to build your site from scratch for customization purposes. Each approach means that the resultant website will have different features.

The features you include on your site depend on the nature of your business operations. The process of buying and selling will determine the features that should be included on the site. Where a template is used, the skill set required concentrates on customization. You need a Website Design and Development Company with a lot of coding experience when you plan to build a site from scratch. This will cost you more.

  • Ongoing Support

Websites are not fixed products. Developing and operating a website requires constant IT support for managing upgrading to the platform, updating content, etc. If you have an internal IT department, they only need to be trained on how to handle such tasks. However, where such a department is non-existent, you will need to engage a developer to provide constant ongoing support. There is a cost implication. Failure to update aspects of your site will make it unattractive, cause it to rank poorly and affect the customer experience as well.

  • Level of Expertise Required

The quality of a website depends on the skills of the designer and developer. The level of expertise also affects the customer experience that is crucial for capturing return visitors. Without good experience, the rate of cart abandonment increases. You need an experienced developer who knows the latest tools to add to the site to make it attractive and functional. When hiring an experienced and more knowledgeable developer, you will need to pay more.

  • Consider Your Budget

Your budget also determines the quality of the developer you get. When you are ready to invest in a good website, you will hire highly skilled, innovative and experienced developers. You will also incorporate more features; these would raise what you pay for the website. It should, however, be known that not all cheap developers are low quality. Factors like seasonal offers, market entry strategy and client loyalty determine the amount paid.

It is impossible to quote an exact figure for hiring a Website Design and Development Company. Each project has its unique requirements that determine the price you pay. When searching for a company, decide on the features you want and demand the same from the designer. Getting different quotations is a better way of knowing the average you should pay.

The Best Mobile Apps Development Company New York

Finding an app developer is one of the easiest business tasks you will ever engage in. The challenge is finding the right Mobile Apps Development Company in New York to hire. In this era where a digital presence is not an option, finding and building a good app as well as an online platform, could be as important as hiring a CEO for your company. Many companies and freelancers make promises that they cannot keep. This ends up with you wasting your time and resources.

When faced with numerous options, you need be shrewd in order to identify a reliable developer. What elements of a company will tell you whether it is your right partner for you to engage for mobile app development?

  1. Interest in Your Business

Many developers have a sense of self-importance and wield a know-it-all attitude. They even provide solutions before you have discussed what you need. This attitude will only lead to a generic app. A good Mobile Apps Development Company New York will take the time to understand your business structure, operations, what the market has to offer, and what you plan to accomplish with the app before they propose any solution. It is from this understanding that you will get directions on the functional features that you should include in your app to maximize its use. Failure to pay attention to details and understand your needs or business model will lead to the development of an unsatisfactory app.

  1. Their Portfolio

A portfolio is a real testimony of work already done. It will give you an idea of the quality of the app you are likely to get. Ask the company to show apps, websites, ecommerce platforms and other IT resources they have developed in the past. You might need to confirm with their clients whether the said company actually developed the apps or platforms they show you in their portfolio.

When engaging with the companies or clients that are listed in the portfolio, inquire about the quality of customer service, commitment to the work, payment terms, etc. Do not demand similar apps or platforms. Rather, endeavor to have a better product, improved relationship, etc.

  1. Avoid Too Much Focus on Price

Everyone operates on a budget and thus it is impossible to ignore the price quoted by a company. However, do not focus too much on the price to the extent of ignoring quality. To get a high quality app, you need to invest a reasonable amount. However, this investment should deliver value for money. To get the right price, ask for estimates from several companies. Strike out any company whose prices are unrealistic.

Too much attention to the price may lead to a compromise on quality. The features it comes with determine the actual price of an app. Further, app development is a continuous process. You will need to engage the developer from time to time. A cheap developer may only be interested in your budget, leaving you with no valuable app to run your business.

A professional mobile app development company from New York would be able to give you a customized package and an on rolling package. The price you pay should reflect the usability and features that you wish to have included on your website. Working with an experienced company gives an assurance of quality.

Important Things to Know about Magento Custom Development

One of the hardest things when it comes to using Magento as your ecommerce platform can be getting started. The platform is rich in features and so powerful. One of its appeals is that it is an open source platform; it is scalable and easy to customize. All these facts make Magento development appealing to small and big business. However, these same things make it tough to navigate magneto development at other times.

To benefit from Magento fully, you need to understand what you want and need from your ecommerce site. To make it easy to comprehend, we have put a list of important things you must know about Magento custom development. Although the list will just scratch the surface, it will guide you efficiently.

How to recognize you need to upgrade to Magento

You cannot update the product content

If it is difficult to for you to update your content quickly and easily, you need to use a better ecommerce platform. Not having the ability to update anything on the site is a great barrier, can ruin your SEO and kill potential revenue because the site lacks web traffic, and has outdated product offerings. Your team may start to dread the updating task, and most likely, they will try to put it off. If this scenario is familiar, then it is time to explore Magento custom development because it is user-friendly and powerful.

The entire website can’t be modernized and updated easily

In case your ecommerce site lacks the flexibility that modern programming languages offer, putting updates off will only worsen the problem. A Magento platform can allow you to tap into a system instantly. The system contains lots of extensions and features, many modules to select from and the traffic support. The best thing about open source programs is that they provide plenty of options that a company can utilize while growing.

The search engine rankings won’t improve no matter what you try

Magento modules and extensions are designed to provide more influence on Google search rankings. Additionally, SEO-friendly nuggets are incorporated into Magento’s framework. Google recognizes Magento, and it is favored because it is a trusted ecommerce platform. This means the companies that use Magento get automatic credibility.

Best practices when using Magento

Once you have chosen to go with this fantastic platform, some things will keep your site secure and help it work better for you:

Think of security always

The most unfortunate thing is that those things that make Magento so incredible (like the ability to accommodate more flexible payment options, having an open source code and being customizable) make it the main target for hackers. Some of the things you can do to secure it include having a custom admin path rather than the standard path. Additionally, it restricts admin access to certain IP addresses. Security is supposed to be a priority if you want to develop a successful Magento-based site.

Understand as many of Magento features as possible

Magento has many features, some basic and other more advanced. Some may be more important than others depending on the requirements of your business. If you do not get it, be sure to seek a Magento web developer or a knowledgeable consultant who can take you through the development and customization process.

Build SEO into your site’s structure

It is important to have the appropriate keywords from the service and product descriptions placed in the pages that house the descriptions. Make sure that you focus on the primary queries confirm if the pages are set up in the right way since that is your foundation. Once you are done, start working on the subsequent questions. Consider using a tool like Google analytics to confirm if the keyword information is current always.

Do not use duplicated content

People make this common mistake. While trying to save time, or by feeling that the content is more accurate, web developers and companies can choose to reuse content from other pages on their site or the manufacturers. Always resist this temptation because you will get into trouble with Google.

Do not go for ordinary

Select a Magento custom development brand and theme for your site. You do not want your site to resemble everyone else’s. Take time to give the site a personal touch. It is okay to look at other websites to get to know what you like or not. Make sure that you do something that can resonate with your customers. Be creative and have fun while doing it.