How To Optimally Use Internet Marketing Services To Jump-start Your Business

It is an irrefutable fact that the internet has revolutionized the world of business. There are many good reasons that support the fact that internet marketing is the future of commerce. Ecommerce is growing by about 23% year-over-year; with worldwide retail ecommerce sales slated to reach $1.915 Trillion by the end of 2017. As more businesses go online, the competition on the platform is getting stiffer and demands the use of better strategy to outsmart the competition in your niche. If your business is already online, you have to revamp your strategy by integrating the best internet marketing services into your marketing plan. To stay ahead of the pack, you would need to collaborate with an experienced internet marketing firm, to bring your marketing campaign to life.

Why Invest in Internet Marketing?

About two decades ago, most large brands were skeptic about the idea that internet marketing would amount to anything. Smaller brands that had nothing to lose took the challenge and many are now thriving. Along the way, many of the rigid established brands were forced to close shop on the backdrop of an unrelenting onslaught by online stores.

Internet marketing is revolutionizing the world of business because it aligns perfectly with the preferences of the contemporary consumer. More consumers are shopping online every day. As a business owner, you have to adapt your business model to these changes.

There are many other reasons to invest in internet marketing. These include:

  1. Broader market reach: You have the whole world to market to irrespective of the size of your business.

  2. Cost-effectiveness: Marketing your brand is less costly on the internet platform. There are no recurring costs of property rental and maintenance. You also do not need to stock inventory in your store. This cuts down on operational costs.
  3. Business management on the go: You have full management of your business even when on the go and this leads to more productivity. You can complete orders even while you are away from office, increasing sales.
  4. Leveraging analytics: It is easy to track the performance of your business and use the insight from your survey to make decisions on the fly. This boosts your performance of your business.
  5. Targeted marketing: Based on customer insight from advanced analytics, you can now target specific audiences to improve the performance of your marketing campaigns.

Internet marketing levels the playing field for all types of businesses. It is no surprise then that smaller brands that use systems that are more efficient are enjoying more success online. From fashion stores, car dealerships, pizza delivery, online health service providers to contractor services, it is now possible for any business to go online and claim a piece of the market pie. Size no longer matters; your company’s creativity is what determines your success on the internet marketplace.

Diverse Range of Internet Marketing Strategies

One of the outstanding benefits associated with internet marketing is the diversity of strategies you can apply. Among the strategies you should apply in your business, include:

  1. Search Engine Optimization (SEO)

Search engines are the major drivers of web traffic to websites. For your online business to succeed, you have to rank high on search engine result pages (SERPs) for keywords that your target audience would use to search for the products or services you offer. Search engine optimization (SEO) is an integral internet marketing strategy and ranks among the most effective techniques. Different approaches are used to boost ranking on SERPs. These include link building, social media marketing, guest blogging and directory submissions to mention a few.

  1. Email Marketing

Email provides the best ROI among most digital marketing techniques. Email usage is expected to hit 3 billion by 2020. More consumers are interested in receiving emails from companies with whom they do business. This highlights the relevance of this as a marketing technique.

  1. Pay Per Click (PPC) Advertising

This internet marketing solution is highly effective albeit highly misunderstood. This marketing technique is used to turn passive viewers into prospects and eventually into buyers. It is a good example of targeted marketing where ads are sent to internet users who are most likely to click. Your internet marketing company will work closely with your team to develop ads, keywords and other aspects of PPC campaigns.

  1. Video Marketing

Video is the future of internet marketing and is one of the most effective techniques your business should use. Almost 50% of consumers look for product videos before making a purchase. Visual online traffic is expected to make up to 80% of all web traffic by 2018, highlighting how effective this technique can be for your marketing strategy.

Your internet marketing company would offer other online techniques you. These include referral marketing, affiliate marketing, inbound marketing, blogging, content marketing, location based marketing and user experience branding (UxB).

With so many digital marketing techniques available, you need to work closely with an internet marketing services provider. The company you hire will work closely with your team to develop a custom-marketing campaign that integrates techniques suitable for your niche. When well executed, these techniques will boost sales and conversion rates, improve SERPs ranking, boost brand trust, increase customer retention and lower bounce rates.

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The Role a Local SEO Company Plays in Your Business Strategy

The advent of the internet has totally revolutionized the world of business. Most companies have moved their services online in a bid to cut costs and reach a broader customer base. At the same time, local businesses are forced to fine tune their operations in order to capitalize on the growing number of internet users in their geographical areas. If you have a local store or any other type of local business, you can now leverage opportunities available online by working with a local SEO company.

The idea is simple; more local customers are online and they want to access your services online. With search engine still being the #1 driver of traffic to content websites, you have to build a website and optimize it for local search. This makes it easier for customers to find you, make an order, visit or refer other customers.

Local search is highly targeted and helps put your business in front of people who are actually in need of your products or services. With so much competition for customers in towns and cities, you have to collaborate with a reliable SEO company in your area to gain a competitive edge.

Local SEO for the Best ROI

Initially, there were fears that the internet was going to wipe out brick and mortar businesses completely. Well, this was not going to happen for many reasons. For a start, many consumers still love the traditional shopping experience. More importantly, some communities have a strong bond with local brands. A local car dealership or a pizza delivery for instance might be hard to replace with an online option.

Irrespective of the type of local business you are running, you can now use the internet to boost performance through local SEO. Research shows that a large number of local searches lead to a store visit within the same day. More customers are also researching companies and products before going shopping. Information on local ads is also important, with 60% of customers saying they rely on these to make their shopping experience easier.

Well, most of these target customers use search engines to find the businesses or products they want and this is where search engine optimization (SEO) comes in handy. However, you need a SEO campaign that will be more specific to your geographical area hence local SEO. Your campaign must be limited to your target location because this is where your customers are to be found.

Some of the local SEO solutions offered by a reliable Local SEO services include:

  • Maps Optimization: This helps increase your business visibility on Google Plus Local, Yahoo Maps, Bing Maps and Mapquest.
  • Local SEO consultancy: This helps your SEO Company to fully understand your business and suggest the best strategies to use.
  • Responsive web design: This improves your website’s visibility across all mobile internet devices.
  • Local directory listings: These are top on local SERPs and will increase traffic to your website and provide better conversion rates.
  • Listing data migration
  • Local rank tracking
  • Local citations building
  • Google My Business Optimization
  • Reviews and ratings services
  • Local search marketing
  • Local business categories
  • Audit and keyword research
  • Social and rich media citations
  • Local data listings
  • Natural brand link building
  • Content property links

If you are grappling with stiff business competition in your area, it is time to deploy a full-fledged local SEO campaign using the services of an experienced Local SEO company. Some of the advantages of including this in your marketing strategy are:

  1. Higher Conversion Rates

Compared to all other traditional marketing strategies that local businesses use, local SEO has the highest conversion rates. For instance, Yelp, Citysearch, Foursquare which are all online directories dominate the 1st page of local search engine result pages (SERPs). Getting your business listed correctly can lead to an increase of 50% conversion rate; the dream of every market.

  1. Tapping Growing Mobile Market

Google now says that there are more mobile internet users than desktop users. As a local business, you need to tap into this growing market. More of your customers are on mobile devices looking for your business. Through local SEO strategies, you provide target customers with the means to find you easily.

  1. High ROI

There are many strategies you can use to grow your local business but when it comes to return on investment, none comes close to local SEO. There is little wasted exposure when dealing with local SEO. You are able to reach target customers when they need you and not at any other time. This leads to high conversion rates.

There are many other advantages of this marketing strategy. To enjoy these benefits, you would need to work with an established local SEO company. Seek out an experienced company with a background in local SEO in your area. The fact that target customers in your city are now online requires more adjustments in your marketing strategy and none works better than this kind of targeted campaign.

10 questions to ask when hiring professional SEO company New York

Businesses that sell online complete to make their websites the most visible. Failing to appear at the top of the first page of search engine result pages when potential clients search for products or services related to those you sell, means that they never know you exist. Your online presence will be oblivious. However, ranking at the top is neither an automatic process nor an easy one. You will need to engage an experienced and professional SEO company.

You may wonder why you need an SEO expert. There are several benefits of hiring a professional SEO company New York. The benefits include enhancing the user experience on your site, making your site easy to find by search spiders and to run your online campaigns, among others. All these activities make your online presence worthwhile. They also increase visibility and interaction with potential customers boosting your chances of making a sale.

When looking for an SEO professional, never fall for marketing gimmicks and jargons. You should ask the following questions when vetting any professional SEO company New York.

1.       Does the company you plan to hire have references – Both past and present clients who have enjoyed the services you are procuring can provide references for the company from who you plan to hire services. Request for their links and contact information to confirm the quality of work and the caliber of the company you are dealing with.
2.       What tactics will they use – your target is to improve your websites ranking on search engines. There are legal and illegal means to achieve this. Know what tactics the company you hire plan to use, can help you avoid compromising your domain. If search engines ban your website, it will affect your brand over the long term. It takes time to build a brand and get it to the top.
3.       Does the company understand the rules and operations of search engines? This is a tricky element because these rules change from time to time. However, there are basic guidelines that any proclaimed professional must understand. Following these guidelines will provide the only guarantee that they will conduct the SEO work they do for your website in a professional manner.
4.       What about other platforms? SEO should target all search engines. Working on one and ignoring all the others will close out a section of searches. In fact, you should look for a comprehensive package that involves improvement of ranking on all sites. Innovative gadgets that help with this are unveiled on a daily basis. The use of mobile devices also drives searches. Demand details of improved ranking on all these platforms.
5.       What about local SEO? Localized SEO is one of the fastest growing sources of valuable traffic. A buyer is more inclined to buy or order services from a professional SEO company New York. As such, your SEO strategy must capture the element of local SEO. Thus, you need a professional who understands this realm.
6.       Will it be a partnership? Although the company specializes in SEO, this continuous process requires ongoing effort. The best way to execute the strategy is by having the company you hire share details of the changes they make on your site. Your personnel should be trained and equipped on how to handle the new site. Failure to do this will mean that control remains in the hands of strangers, causing you to be overly reliant on them.
7.       Are there measurement matrices? SEO is no longer a blind investment. The contract must set targets and provide tools and mechanisms to evaluate the level of success. This helps you determine whether you are getting value for money.
8.       The communication channels and frequency – Demand that the company indicates the most effective and convenient mode of communication. You will need to talk to the company about provision of content, training or orientation of staff, communication of results, etc. This needs to be planned to make it reliable and effective.
9.       Cost and terms? SEO is an investment for which you have to pay. Demand an itemized quotation. Know what you are paying for and how frequent. Agree on contract and breach grounds. Negotiate for a customized package that guarantees value for money.
10.   Future engagements? The contract may be definite, but there should be room for formal disengagement and continued partnership. The clause should be present in the contract you sign with the SEO Company you hire.

A professional SEO company New York will transform your web presence and fortunes. All you need is to know how to isolate professionals from amateurs. All negotiations and engagements must be geared towards providing value for money over the long term.

Top 7 reasons why shopping carts are abandoned

Shoppers abandon more than half of the shopping carts instances just before final checkout. This has reduced conversion rates to a large extent. If you want to boost sales and increase revenue, you would need to reduce shopping cart abandonment. You can hire a company that offerseCommerce shopping cart solutions to help with it.

Knowing why shopping carts are abandoned, and the problems that customers face, could help you device a method that helps reduce shopping cart abandonment. Here are some of the reasons why shopping carts are abandoned that you could investigate before you hire an agency that provides eCommerce shopping cart solutions,

High product costs:
People avoid buying when they find that the price of products no your website are high. They may know of alternate sources online that sell the same product at a lower price, so it is obvious they will not buy it from your store.

Long, complicated checkout process:
People visit your website, like some products, and then add them to their cart. However, they leave your store empty handed. Why? Having to navigate a complicated and time-consuming check out process that asks for a lot of information could be the culprit. So, make sure you create a simple one-page checkout.

 

Read more: Top 7 reasons why shopping carts are abandoned

Top 4 tips for developing an iPad web application successful

We live in an age where mobile users outnumber those who use a desktop. We live in the world of mobile devices and apps. Websites are no longer sufficient for any business. An app contributes to the success of any and every business; irrespective of whether the app is a web app or a mobile one. This post is for things less talked about; web apps for tablets like the iPad. A web app for an iPad is an amazing idea, and you can get it built from iOS developers working at an iPad web application development company.

Although you hire professionals, there are a few things that you must know about web application development for iPad’s, so that you can keep an eye on the iOS developers that you hire and check if they are going on right path.

Here are some of the best tips for iPad web application development

1. Know your customers, understand their problems and begin with a goal designed to solve those problems

Read more: Top 4 tips for developing an iPad web application successful

3 tips to build an engaging eCommerce application

In this tech savvy world, it is easy to get an online store built. All you have to do is hire a company that provides eCommerce application development services and discuss your requirements with them. However, building a mobile app for your store is not that simple.

When you invest time and money into eCommerce application development, you would expect that the app you get should be worth it. You would want that your app should be amazing enough to engage shoppers for longer periods, and possibly convert them into customers.

While the process of developing an eCommerce application is quite easy, there are certain points that one should keep in mind, to ensure that the final product is an engaging one.

Here are some of the most important tips and tricks to build an engaging eCommerce application

Read more: 3 tips to build an engaging eCommerce application

Search Engine Optimization Tips that will Shape Your Rankings in 2016 | Qualdev

SEO techniques are changing at a rapid pace thanks to the updates that Google periodically makes to its search engine algorithm. This also means that the rankings of websites fluctuate rapidly. Although black hat search engines rankings are ‘a thing of the past’, SEO has evolved phenomenally and still works.

Read more: Search Engine Optimization Tips that will Shape Your Rankings in 2016