Top 7 reasons why shopping carts are abandoned

Shoppers abandon more than half of the shopping carts instances just before final checkout. This has reduced conversion rates to a large extent. If you want to boost sales and increase revenue, you would need to reduce shopping cart abandonment. You can hire a company that offerseCommerce shopping cart solutions to help with it.

Knowing why shopping carts are abandoned, and the problems that customers face, could help you device a method that helps reduce shopping cart abandonment. Here are some of the reasons why shopping carts are abandoned that you could investigate before you hire an agency that provides eCommerce shopping cart solutions,

High product costs:
People avoid buying when they find that the price of products no your website are high. They may know of alternate sources online that sell the same product at a lower price, so it is obvious they will not buy it from your store.

Long, complicated checkout process:
People visit your website, like some products, and then add them to their cart. However, they leave your store empty handed. Why? Having to navigate a complicated and time-consuming check out process that asks for a lot of information could be the culprit. So, make sure you create a simple one-page checkout.

 

Read more: Top 7 reasons why shopping carts are abandoned

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Top 4 tips for developing an iPad web application successful

We live in an age where mobile users outnumber those who use a desktop. We live in the world of mobile devices and apps. Websites are no longer sufficient for any business. An app contributes to the success of any and every business; irrespective of whether the app is a web app or a mobile one. This post is for things less talked about; web apps for tablets like the iPad. A web app for an iPad is an amazing idea, and you can get it built from iOS developers working at an iPad web application development company.

Although you hire professionals, there are a few things that you must know about web application development for iPad’s, so that you can keep an eye on the iOS developers that you hire and check if they are going on right path.

Here are some of the best tips for iPad web application development

1. Know your customers, understand their problems and begin with a goal designed to solve those problems

Read more: Top 4 tips for developing an iPad web application successful

3 tips to build an engaging eCommerce application

In this tech savvy world, it is easy to get an online store built. All you have to do is hire a company that provides eCommerce application development services and discuss your requirements with them. However, building a mobile app for your store is not that simple.

When you invest time and money into eCommerce application development, you would expect that the app you get should be worth it. You would want that your app should be amazing enough to engage shoppers for longer periods, and possibly convert them into customers.

While the process of developing an eCommerce application is quite easy, there are certain points that one should keep in mind, to ensure that the final product is an engaging one.

Here are some of the most important tips and tricks to build an engaging eCommerce application

Read more: 3 tips to build an engaging eCommerce application

Simple ways to leverage YouTube Marketing for better sales

Have you continuously updated your e-commerce site with new blogs? Have you done enough of direct sales and promotion to increase sales? Have you also planned to go ahead with customized mobile and android application development? It’s high time for you to give a shot to videos now! Short, crisp and captivating videos are making their way all over.

Videos boost your marketing mix efforts to a new level. If used correctly, videos have the power to convert sales and be your impersonal salesmen. According to MultiVisionDigital, a video production company, consumers are 64% more likely to purchase a product after watching a product video. We have a host of video tools available to be utilized and explored for video marketing, but YouTube ranks at the top.

In this post, we will browse through some of the top ways to leverage YouTube marketing:

Adopt a shortcut

 Short videos that are produced for Vine might be too short for some of you merchants. In this case, try to produce and shoot videos under 2 minutes length. According to one recent analysis, YouTube videos under 2 minutes in length get almost 50% of all views. One more reason that should motivate you as a merchant is the updated YouTube algorithm. The videos that are watched till the end have more chances to go hit and generate a good visibility than those long videos that the algorithm hides.

YouTube Views

Create a channel

Set-up a dedicated channel for your online store as this has multiple benefits. (A.) Having videos coming from your own store makes it more credible than videos coming from a personal account.  (B.) People will b e able to find you with ease as you have your own dedicated YouTube channel.

Categorize your videos and organize them into different playlists. Define the various product lines and develop different videos for each of these lines. Beard brand that offers grooming kits excellently produces its own channel and successfully receives 10,000+ subscribers. Here’s a screenshot:

Google+

Content dominates videos

Creating a channel isn’t enough. For a long-term and committed YouTube marketing, regularly curate interesting video content that can arrest the eyeballs of your audience and keep them engaged. Consistent frequency of high quality Vlogs (Video Blogs) might as well help increasing the sales. You can also look forward to certain customized mobile and android application development agencies that can help you create a content app for your audience. Spread a word about your YouTube posts across your other social pages to make it a real hit.

Use Annotations

Annotations are those small boxes that open as a pop-up commentary. Annotations, one of the powerful YouTube features allow you to put text and links over your videos. Going to video manager, you can select annotation manager and add active links or speech bubbles.

Shopify

Concluding it, YouTube marketing is still quite undervalued. The power of marketing on all the social channels is humongous however; YouTube, being a video platform provide more flexibility of creating visual content with voice and motion without any time limits.