An ecommerce platform is supposed to make you money. If you do not create it right, then the chances of not making any profits from it are very high. Here is what you need to do when getting your ecommerce website developed.
A website can be a great tool to create a business but if you follow a path that is not in line with your budget or purpose, you will end up wasting your time not to mention your money too. Buying a website may also be a tricky option as there are some things you lack knowledge about making it difficult to know the right questions to ask.
Getting an e-commerce development company that has vast experience is important. You can measure the company’s experience with the number of clients, years in business, or through the quality of their web design portfolio. The number of years in business is an indication that the company is successful, stable, and capable of completing the work in a competent manner. The number of clients is an indication that the company will have experience in a wide web design spectrum and hence your project will most likely be something they have done many times before. It also shows that the company has lots of experience in ironing out any issues that may arise with your project and are familiar with time frames and deadlines.
To run a successful site you need to ask the ecommerce web development company three questions: How long it has been developing and designing; how many clients they have; and the number of employees they have. Once you sign a contract with the most suitable company, you will need to consider what will make it successful. Read on to find out what to look out for.
There are no design options and features that are universal that will ensure a full blast success of your store. However, there are some general essential things that you cannot ignore during your online store creation. There needs to be a clear understanding of what your store is all about. Here are some major expectations that customers have when setting up an ecommerce site.
The online store will sell
This may sound a bit obvious but there are some store designs that place no thought to making a sale. The stores have an appealing look but fall short when it comes to shopping. These sites are an equivalent of having an online presence of the physical store or brand, and the only difference being a huge “Buy” button that is located strategically in the site. Some developers, businessmen, and designers pay no attention to these minor but very important details.
Show your products’ advantages
You will need to create a grid or list of your products to make it easier for your customers to browse through your online store. You can also have new arrivals and special deals featuring prominently to coax web users to make purchases. There are many web users who have no idea of what exactly they want and only hang around the internet. Your goal will be to reach out to them by showing them what they can have from your store and what can meet their unspoken needs/wants.
Create trust with your visitors
People are careful about their dollars and want to know exactly what they will get. Hence, expect visitors to inquire about product specifications, process of purchase, methods of payment, service delivery, warranties, etc. Answering these questions in an honest manner will secure a commitment and decision to make a purchase. So, ensure all appropriate pages are linked to your home page. This will save time for your support team and reduce the amount of pre-sale requests made by customers.
To achieve the aforementioned, there are two features that will help you improve the usability and profitability of your store. These features include a clear logo and brand products.
A remarkable and clear logo acts in a similar way as a business card for branded and even start up stores. When it comes to shopping online, a logo that is easily recognized is a symbol of reassurance and a trust element of the organization or company. Ensure you display popular brands to create a fashionable homepage. A beautiful image, a video or well-known mascot or logo along with the Buy button will boost your visitor commitment.
Predicting what the next customer will want is not a simple task but that should not mean placing all products on the homepage. The best thing to do is to place the most interesting and eye catching offers on the homepage. This will be especially useful if you have huge product catalogue.
If you have some sale items from well known brands, you will need to display them on the homepage. This will easily grab your customers’ attention especially those visiting your site for the first time and who do not know what they are really looking for.
In conclusion, when thinking of starting an online store, you will first and foremost ensure you have contracted an experienced ecommerce web development company. By getting a good start, you can be assured the store will be appealing to visitors. The next step will be to ensure that the homepage encourages visitors to tour your store and make commitments or complete purchases. Keep your online store fresh and exciting to retain customers and attract new ones.