The importance of a responsive web design company in your online business strategy cannot be overemphasized. With more internet users accessing the internet using multiple internet devices, your site’s design has to be adaptable to all screen sizes. Whether on desktops, laptops, wearables or smartphones your web pages should easily adjust to all these devices for a more seamless browsing experience.
The fact that mobile internet traffic has now surpassed desktop traffic only makes responsive web design (RWD) all the more important for your online business. Therefore the need to partner with a highly experienced web development service is important.
Responsive web design guarantees an optimal viewing experience, enhanced flexibility, excellent user experience, affordable web development, easier management of a single website, higher visibility on search engine result pages (SERPs), increased sales and conversion as well as a maximization of analytics and reporting. Gone are the days when you needed a separate website for desktop users and a mobile site for mobile SEO strategy. Responsive web design is one of the most important, cost-effective and practical strategies for any online business.
If you are planning to launch a business website, you need to consider your target market. With each passing day more people are using mobile devices to access the internet. The rapid growth of mobile usage across all customer segments necessitates the development of more adaptive websites to ensure greater reach. A business website is no longer enough to build the presence of your brand online, instead your focus should be on providing customers with the best user experience (UX).
Internet users have little patience with slow loading or rigid websites that require a lot of tinkering to use on the go. Websites that offer subpar user experience are plagued by high bounce rates and poor conversion rates. However superb a marketing campaign is on a traditional website, you will still find it hard to convert. This is where responsive web design comes into play.
Responsive Web Design (RWD) in Detail
Working with a responsive web design company on your new website or in redesigning your existing platform gives you a wider reach to reach out to the growing number of mobile users. If you are struggling to gain traction in your niche, it is time to assess the impact of RWD on your business. Responsive web design allows for the development of a website that change its appearance to accommodate the requirements of the device that is used to browse it. When your business website is responsive to the environment every internet user will be able to access web pages easily without intermittent delays.
The Importance of Responsive Web Design (RWD)
With global mobile traffic growing by 74% in 2015/2016 according to CISCO, there is no ignoring the place of responsive web development in modern business. According to eMarketer, over 2.6 billion people are expected to be using smartphones by 2018. More people are accessing the internet on smaller screens and your website must be adaptable to all these devices. Another study published by HubSpot shows that 38% of internet users abandon a web page if the layout is unattractive. A similar number of users also turn away if images on a web page can’t load fast on their devices. This is mostly a problem with older rigid websites.
In summary, the implementing of responsive web design by a reliable service will help you achieve the following:
- Scalability: A responsive website is flexible enough to accommodate more traffic and content as your business grows.
- Improved user experience: Users on all internet devices will enjoy a seamless browsing experience leading to brand loyalty.
- Better SEO: Google loves responsive websites because they provide better user experience. Google crawlers find it easier to index content on your site and this in turn leads to better ranking on SERPs.
- Easier site administration: You only have one site to manage as opposed to a separate desktop and mobile site which you had to run before. Managing a single website is easier and your online campaigns will fare better.
- Cost-effectiveness: A single website for all devices makes a lot of financial sense. Running a single website is also less costly. This innovative web design strategy saves you money on mobile web development.
- Super flexible website: Responsive web design is fluid and web content moves freely across all screen resolutions and devices. The grids and images are fluid allowing users easier access while interacting with these websites.
- Increased sales conversion: Internet users are renowned for their short span of attention. Any problems for example loading a website on their device leads to abandonment. However, responsive web design development reduces this and creates a consistent look and feel of your site across all devices. All barriers that would have led to abandonment are eliminated leading to higher conversion and sales.
If you are looking for the most reliable responsive web development solutions, QualDev is best positioned to work with you. They offer tested and proven RWD solutions with a high rate of effectiveness.
If you hire the best responsive web design company, you will be in a position not only to leverage the growing number of mobile internet users but also to grow your brand online. RWD is an effective strategy with multi-prong benefits including reduced cost in web administration, better SEO results, improved user experience, more conversion and increased brand loyalty.
The increasing adoption of mobile devices in communication necessitates change in strategy when it comes to internet marketing. If you are running an online business in the contemporary world, there is need to adapt your website and marketing strategies to reach more mobile internet users. A recent surveys shows that 80% of internet users own a smartphone. More importantly, Google says mobile internet traffic website now exceeds desktop traffic. This is where the use of responsive web design (RWD) comes in handy.
A responsive web design company helps develop a website which serves all devices on the same set of URLs. A responsive website is designed to automatically adjust itself based on the size of a user’s screen. This provides a seamless user experience for anyone visiting your website on whichever device. This is one of the best strategies to gain a competitive edge in your niche. Here you will find a comprehensive overview of how RWD can revolutionize your business fortunes.
A lot of research is being done today to discover internet usage trends. One thing that has emerged in all findings is the shift from desktop internet usage to mobile devices. A 2016 Google Report showed that for the first time, mobile internet users were more than desktop internet users.
It is not enough to have a website. Its responsiveness determines how accessible it will be and the quality of the user experience it offers. Every brand must endeavor to hire a Responsive Web Design Company that can deliver a quality product; a website that boosts the profile of the brand and the products they offer.
Every Web Design Company claims that they offer the best services. The challenge lies in differentiating between pretenders and companies that can actually deliver what they promise. Here are tips that will help you identify the best design company for your website.
Look for Accreditation
Experienced software developers test and accredit designers and developers who offer services linked to their products. An accredited company, a partner or one licensed to offer particular services gives you confidence and a guarantee that you will receive quality services. Accreditation is an indication of training and experience. Check other credentials like training and experience in web design and development. It is uncertain to work with a company whose credentials are unknown.
What does the portfolio say?
A reliable and professional Responsive Web Design Company will always be proud of the work it has done. Such companies display their work on their portfolio so that the public can scrutinize it and make a judgment. After identifying companies that you can work with, you should go through their profiles to establish the one with the most impressive portfolio. Some may refer to the portfolio as ‘our clients’ or ‘our work’ among other titles. The idea is to provide you with the opportunity to get a feel of the work they have done. Remember that if this work is impressive, the chances of getting equally impressive work increases. A company that is not ready to showcase what it has done is not worth working with.
Can you meet face to face?
This is a rare proposition because in the era of IT face to face meetings are becoming rare. However, there are numerous advantages that come from having a face to face conversation with the developer. This is an opportunity to discuss the details of your project. These details include your perspective on its implementation, so that together the two of you could develop a plan for delivery. You also test your instincts on whether the person and team, in general, are trustworthy. After all, people have established companies that are used to swindle unsuspecting persons. You can explain your perspective in details when both of you sit together at a convenient location. You never know who you are speaking to or what the person has understood of the ideas you convey over the phone or via email.
The pricing regime and payment terms will give you a hint about the professionalism of any developer. Since every project is unique, you should expect to receive a negotiated and customized price. However, there are instances where you might be faced with an unexplained lump sum figure. Others demand a huge down payment even before the work has commenced. This should be discouraged. In fact, you should insist on an escrow account that safeguards your money. You maintain control over the money and only release it once you have received satisfactory work.
Are you getting the right answers?
Research a bit on web design to understand the kind of product you need. This will cause your mind to generate certain questions about the product you are about to receive. During your conversation with the designer, it is your responsibility to ask questions about the project. Some of the questions include the features to be incorporated, customer experience, ongoing support and off-course the price at which you will get the services. This helps you avoid getting copy-paste designs that do not meet your personalized specifications. It also gives you an idea of what to expect, besides what you have thought about your project. By the end of the conversation, you should know better about web design, as well as about the product you anticipate to receive.
Is anyone making a referral?
The designer’s portfolio is a good source of references. You may also ask for the designer to provide you with references. Try to contact these clients and inquire about the services that the designer you choose offers. If the clients can recommend the designer, the chances of getting quality services improves. If they are hesitant to recommend the designer, it shows that the services offered were substandard. You should, therefore, look elsewhere.
The responsive web design company you choose will determine the quality of the website you get. Due diligence will help you to avoid receiving poor services and from being fleeced by fraudsters. With a good website, your online investment will pay handsomely and deliver excellent value for money.