Generate key custom reports through Google Analytics

Google analytics is a web analytics service that Google offers, to track and report website traffic. It is considered to be the most commonly used web analytic service on the Internet. Businesses can understand the position of the pages of their websites online with ease by tracking quality and conversions metrics using Google Analytics. Integrating Google Analytics with your clients website is something you should opt for while completing a website project. This helps your client to track the success of their online business and provides you with the opportunity to strengthen your professional relations with your client. By providing analytic reporting and optimization services you can maintain a cordial professional relationship with your client.

However, some clients may not be aware of analytics and opening a dashboard without any direction can leave them puzzled. Setting up custom analytic reports can help your clients get a quick idea about their business, without the need for them to subscribe for Google Analytics Pro. Google Analytics offers us an array of preconfigured reports that helps us gather insights about website traffic and ecommerce transactions. By choosing the dimensions and metrics we define as per the needs of our clients, custom report lets us build our own reports. This also offers greater flexibility as one can choose up to five dimensions in every report. Any renowned digital marketing company will use these reports to help a business set themselves up online. Here are some of the custom Google analytic reports that will help your client get a better insight of their online business.

Customer acquisition report

If you want a report that talks about the channels that can contribute to the revenue of a business, you can import this report into your clients Analytics account. This offers a simple yet crucial perspective for any type of online business. This report will show your clients how their consumers are landing on-site and what channels contribute to the revenue of their business. The ecommerce data for each acquisition channel is broken down to total revenue, average value of the order and the conversion rate. This will help them identify specific channels where they should increase or decrease their marketing efforts.

Browser report

One of the most common ways in which certain online stores waste money, is the incompatibility of their website with certain browsers. The browser custom report shows conversions per browser. Segmenting this report with respect to devices can help one identify and rectify browser compatibility problems. This is one of the most important reports to measure a sites performance as well as the acquisition patterns of consumers when it comes to their website. So business owners are free from the loss of money that generally happens due to incompatibility with certain browsers.

Organic traffic landing page report

Many ecommerce owners will implement a fundamental Search Engine Optimization strategy to boost organic traffic to their online store. The organic traffic landing page tries to overcome this barrier to allow one to see the top performing landing pages for organic traffic. This report will filter traffic by organic sessions on landing pages and will also help you to have a complete understanding of profitable landing pages that organic visitors visit. By using the landing pages as your preliminary dimension, you can manually assess what content or keywords can drive organic traffic.

Page timing report

This custom analytic report is very important as it helps identify problematic pages that need attention. From this report it is easy to understand when and why pages take extra time to load as well as why they have a high bounce rate. This helps business owners to identify and get issues that cause pages to take time to load corrected. The report is also very helpful in understanding the load time to bounce rate on a page.

E-mail assessment report

Most online businesses tend to use email marketing to increase sales. It is one of the most common, effective and widely used marketing strategies for businesses that have a sound presence online. E-mail campaigns can play a better role in generating more sales by reaching out to a larger number of target consumers. If one is planning to use e-mail marketing to drive return traffic to their online business, the email assessment report will help your client understand the role campaigns play in sales. By having a proper understanding of the campaigns that lead to greater numbers of transactions or revenue, one has additional data to optimize the efforts of email marketing.

Mobile performance report

This is an important reports that helps understand how well your site is optimized for viewing on mobiles. The report helps one to understand where to make improvements with regards to mobile site optimization. These days most users check websites on their mobiles. Be it online shopping or browsing a website, the number of users surfing the net on mobiles is high. When a website is not working on a smartphone properly, they are hampering business. Especially if the business is involved in products or sales, the website should run smoothly irrespective of the device used. This report helps to understand whether the site is working well on smartphones and how much more optimization is required on the site.

Device comparison report

The way people shop these days is going through a massive change. While some people prefer to shop online from their desktop others are comfortable shopping from their smartphones. When it comes to shopping online, mobile users behave very differently from desktop users. Mobile users will use different channels to visit a site online and will interact with the site in unique ways. The Device Comparison Report will allow business owners to understand the difference in behavior between mobile and desktop users. They can understand how user behavior is based on the device they are shopping from, and what acquisition sources drive the most profitable consumers.

Time of day/day of week transaction report

The time of day/day of week transaction report offers clients a detailed view of sales during the past week. The report is very easy to identify the hours of the day, days of the week and the combination of the both when the highest amount of sales take place. This custom report is very easy to understand the particular days and hours that lead to poor and high revenue performance. The period where the revenue is poor can then be utilized as an opportunity for them to run special marketing promotions. This report also provides data that is used to fine tune existing marketing promotions to increase their efficiency thus increasing traffic as well as sales for the organization.

Content efficiency report

This report is made to focus on key metrics that help identify web pages that perform best, and those that needs more optimization. The content efficient report makes it easy to figure out which web pages are more engaging. It will also help one understand what type of content – videos, pictures, reviews or demos, is more valuable to users. The report is also helpful to understand which content delivers business and which is of no profit value.

Traffic acquisition from social media report

This report is very important for businesses to understand which social media channels are driving more traffic to a site. This helps the web business owners to understand whether traffic is being translated into tangible results for their business. This will help the owners to understand which social media drives bring in more traffic for their business. The data from this report can then be utilized for generating sales.

Referring pages report: SEO

this report is a great way to gauge the effectiveness of link building efforts of a business. It is also an ideal way to figure out the top referring links for your business. The referral column on the web page usually talks about which page the links are coming from. Bounce rate and average session duration indicates which links are of high quality. It will also help businesses understand and identify the links that are generating higher business value.

Custom made reports on Google analytic play an important role in understanding the position of a business online with respect to SEO, content, customer behavior and device usage. Understanding the requirements of an online business is easier with the help of these custom made Google analytic reports. The best part of these reports is that no skilled professional is needed to understand the reports. Be it a good digital marketing company or the online business experts, anybody can understand the reports easily without any hassle. Custom made reports are easy to understand and can help businesses work on areas they need to improve for a sound online presence.

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How To Optimally Use Internet Marketing Services To Jumpstart Your Business

It is an irrefutable fact that the internet has revolutionized the world of business. There are many good reasons that support the fact that internet marketing is the future of commerce. Ecommerce is growing by about 23% year-over-year; with worldwide retail ecommerce sales slated to reach $1.915 Trillion by the end of 2017. As more businesses go online, the competition on the platform is getting stiffer and demands the use of better strategy to outsmart the competition in your niche. If your business is already online, you have to revamp your strategy by integrating the best internet marketing services into your marketing plan. To stay ahead of the pack, you would need to collaborate with an experienced internet marketing firm, to bring your marketing campaign to life.

Why Invest in Internet Marketing?

About two decades ago, most large brands were skeptic about the idea that internet marketing would amount to anything. Smaller brands that had nothing to lose took the challenge and many are now thriving. Along the way, many of the rigid established brands were forced to close shop on the backdrop of an unrelenting onslaught by online stores.

Internet marketing is revolutionizing the world of business because it aligns perfectly with the preferences of the contemporary consumer. More consumers are shopping online every day. As a business owner, you have to adapt your business model to these changes.

There are many other reasons to invest in internet marketing. These include:

  1. Broader market reach: You have the whole world to market to irrespective of the size of your business.

  2. Cost-effectiveness: Marketing your brand is less costly on the internet platform. There are no recurring costs of property rental and maintenance. You also do not need to stock inventory in your store. This cuts down on operational costs.

  3. Business management on the go: You have full management of your business even when on the go and this leads to more productivity. You can complete orders even while you are away from office, increasing sales.

  4. Leveraging analytics: It is easy to track the performance of your business and use the insight from your survey to make decisions on the fly. This boosts your performance of your business.

  5. Targeted marketing: Based on customer insight from advanced analytics, you can now target specific audiences to improve the performance of your marketing campaigns.

Internet marketing levels the playing field for all types of businesses. It is no surprise then that smaller brands that use systems that are more efficient are enjoying more success online. From fashion stores, car dealerships, pizza delivery, online health service providers to contractor services, it is now possible for any business to go online and claim a piece of the market pie. Size no longer matters; your company’s creativity is what determines your success on the internet marketplace.

Diverse Range of Internet Marketing Strategies

One of the outstanding benefits associated with internet marketing is the diversity of strategies you can apply. Among the strategies you should apply in your business, include:

  1. Search Engine Optimization (SEO)

Search engines are the major drivers of web traffic to websites. For your online business to succeed, you have to rank high on search engine result pages (SERPs) for keywords that your target audience would use to search for the products or services you offer. Search engine optimization (SEO) is an integral internet marketing strategy and ranks among the most effective techniques. Different approaches are used to boost ranking on SERPs. These include link building, social media marketing, guest blogging and directory submissions to mention a few.

  1. Email Marketing

Email provides the best ROI among most digital marketing techniques. Email usage is expected to hit 3 billion by 2020. More consumers are interested in receiving emails from companies with whom they do business. This highlights the relevance of this as a marketing technique.

  1. Pay Per Click (PPC) Advertising

This internet marketing solution is highly effective albeit highly misunderstood. This marketing technique is used to turn passive viewers into prospects and eventually into buyers. It is a good example of targeted marketing where ads are sent to internet users who are most likely to click. Your internet marketing company will work closely with your team to develop ads, keywords and other aspects of PPC campaigns.

  1. Video Marketing

Video is the future of internet marketing and is one of the most effective techniques your business should use. Almost 50% of consumers look for product videos before making a purchase. Visual online traffic is expected to make up to 80% of all web traffic by 2018, highlighting how effective this technique can be for your marketing strategy.

Your internet marketing company would offer other online techniques you. These include referral marketing, affiliate marketing, inbound marketing, blogging, content marketing, location based marketing and user experience branding (UxB).

With so many digital marketing techniques available, you need to work closely with an internet marketing services provider. The company you hire will work closely with your team to develop a custom-marketing campaign that integrates techniques suitable for your niche. When well executed, these techniques will boost sales and conversion rates, improve SERPs ranking, boost brand trust, increase customer retention and lower bounce rates.

How To Optimally Use Internet Marketing Services To Jump-start Your Business

It is an irrefutable fact that the internet has revolutionized the world of business. There are many good reasons that support the fact that internet marketing is the future of commerce. Ecommerce is growing by about 23% year-over-year; with worldwide retail ecommerce sales slated to reach $1.915 Trillion by the end of 2017. As more businesses go online, the competition on the platform is getting stiffer and demands the use of better strategy to outsmart the competition in your niche. If your business is already online, you have to revamp your strategy by integrating the best internet marketing services into your marketing plan. To stay ahead of the pack, you would need to collaborate with an experienced internet marketing firm, to bring your marketing campaign to life.

Why Invest in Internet Marketing?

About two decades ago, most large brands were skeptic about the idea that internet marketing would amount to anything. Smaller brands that had nothing to lose took the challenge and many are now thriving. Along the way, many of the rigid established brands were forced to close shop on the backdrop of an unrelenting onslaught by online stores.

Internet marketing is revolutionizing the world of business because it aligns perfectly with the preferences of the contemporary consumer. More consumers are shopping online every day. As a business owner, you have to adapt your business model to these changes.

There are many other reasons to invest in internet marketing. These include:

  1. Broader market reach: You have the whole world to market to irrespective of the size of your business.

  2. Cost-effectiveness: Marketing your brand is less costly on the internet platform. There are no recurring costs of property rental and maintenance. You also do not need to stock inventory in your store. This cuts down on operational costs.
  3. Business management on the go: You have full management of your business even when on the go and this leads to more productivity. You can complete orders even while you are away from office, increasing sales.
  4. Leveraging analytics: It is easy to track the performance of your business and use the insight from your survey to make decisions on the fly. This boosts your performance of your business.
  5. Targeted marketing: Based on customer insight from advanced analytics, you can now target specific audiences to improve the performance of your marketing campaigns.

Internet marketing levels the playing field for all types of businesses. It is no surprise then that smaller brands that use systems that are more efficient are enjoying more success online. From fashion stores, car dealerships, pizza delivery, online health service providers to contractor services, it is now possible for any business to go online and claim a piece of the market pie. Size no longer matters; your company’s creativity is what determines your success on the internet marketplace.

Diverse Range of Internet Marketing Strategies

One of the outstanding benefits associated with internet marketing is the diversity of strategies you can apply. Among the strategies you should apply in your business, include:

  1. Search Engine Optimization (SEO)

Search engines are the major drivers of web traffic to websites. For your online business to succeed, you have to rank high on search engine result pages (SERPs) for keywords that your target audience would use to search for the products or services you offer. Search engine optimization (SEO) is an integral internet marketing strategy and ranks among the most effective techniques. Different approaches are used to boost ranking on SERPs. These include link building, social media marketing, guest blogging and directory submissions to mention a few.

  1. Email Marketing

Email provides the best ROI among most digital marketing techniques. Email usage is expected to hit 3 billion by 2020. More consumers are interested in receiving emails from companies with whom they do business. This highlights the relevance of this as a marketing technique.

  1. Pay Per Click (PPC) Advertising

This internet marketing solution is highly effective albeit highly misunderstood. This marketing technique is used to turn passive viewers into prospects and eventually into buyers. It is a good example of targeted marketing where ads are sent to internet users who are most likely to click. Your internet marketing company will work closely with your team to develop ads, keywords and other aspects of PPC campaigns.

  1. Video Marketing

Video is the future of internet marketing and is one of the most effective techniques your business should use. Almost 50% of consumers look for product videos before making a purchase. Visual online traffic is expected to make up to 80% of all web traffic by 2018, highlighting how effective this technique can be for your marketing strategy.

Your internet marketing company would offer other online techniques you. These include referral marketing, affiliate marketing, inbound marketing, blogging, content marketing, location based marketing and user experience branding (UxB).

With so many digital marketing techniques available, you need to work closely with an internet marketing services provider. The company you hire will work closely with your team to develop a custom-marketing campaign that integrates techniques suitable for your niche. When well executed, these techniques will boost sales and conversion rates, improve SERPs ranking, boost brand trust, increase customer retention and lower bounce rates.

Can an Internet Marketing Agency help you increase Sales In-store?

Online sales are more achievable if you are a retailer as they allow you to cast your net in broad areas. However, you need to understand that in-store sales have the likelihood of driving more sales when your focus is increasing revenue by up selling. Do you know how to use your presence on the internet to increase sales?

According to research carried out by internet marketing agencies, more than eighty-one percent of buyers in the United States research products and services online before making the decision to buy. In addition to this finding, the report also says that half of the individuals who perform local searches will one day visit the shop.

Some businesses require you to stay on top of modest digital marketing tactics to attract and retain customers. From blogging to posting on social media and employing SEO, possessing a strong presence on online platforms yields more results for your business, than when you invest in off-line marketing and traditional word of mouth only.

Apart from providing additional destinations where you can sell your products, an internet marketing agency can ensure that your online presence acts as a platform where your customers can access free value that competitors do not offer. You can use this advantage to encourage existing customers to come back for more by encouraging repeat purchase behavior. By doing this, you are advocating for and growing your brand as well as the list of loyal customers.

Irrespective of the commodities you sell, there are basic principles you need to follow when you embark on the journey of boosting sales for your store. You need to drive traffic to your site and convert your users. You also need to entice your email subscribers by encouraging them to come to your physical shop at least once so that they see for themselves that the commodities you sell online are available at your store as well.

How do you get subscribers to your email list?

Once the content you are sharing on the website undergoes optimization, it is time to convert readers into email subscribers. You need to ensure that a prominent call to action is available on your site. It is also crucial to place these calls to action within your blogs so that you can maximize your opportunities to convert customers into subscribers.

If products drive your business, create incentives for your online readers or give an in-store discount when they subscribe to emails. You need to employ the services of cheap or free tools like optinmonster and Sumo’s list builder to generate visually appealing displays, exit-intent pop ups, email opt-in forms, and much more to increase your conversion rate.

If your company is in the service industry, you need to consider giving out a free downloadable template that your customers could edit by themselves, or offer an authoritative book, and complimentary consultation over the phone in exchange for joining your mailing list.

You can also consider providing enormous upfront value to your customers in a unique way that no other business does. Doing this would help you position yourself in the right place for building excellent relations with your readers and converting them to customers.

How do you drive traffic to your website?

Before increasing online sales, or converting your site into a traffic storefront, you should create a site that is healthy, and that provides active content; this encourages people to do business with you. For many upcoming companies, it involves keeping your existing online community updated, and educating customers with a blog where you publish quality content on a regular basis. In case you need inspiration looking for topics to write on for your blog, you should do in-depth research on your services and products to engage your audience. You may require the services of a good internet marketing agency to help you with this.

Before you start publishing content, it is good if you do an in-depth search to ensure that your content is friendly to search engines, so that you can rank at the top on search result pages. The basic way to rank on Google is to make sure that your site has authority in your field of interest. You would need to post a massive roundup off posts about the highlights of your company and provide unbiased reviews of all your competitors in the same industry. Make sure that your name leads the list by providing your review and location in place of becoming overly promotional.

You need to contract an internet marketing agency that can help you find the right audience on the right social media channels. Such agencies can advise you on when to write sponsored posts on Twitter and LinkedIn. In the event your focus is on direct customers and not companies, it is advisable to grow your Facebook, Pinterest, LinkedIn and Twitter audience. You can easily access the right demographics when you convert audience from social sites into visitors to your website.

Source : http://www.sooperarticles.com/internet-articles/internet-marketing-articles/can-internet-marketing-agency-help-you-increase-sales-store-1586005.html