Google analytics is a web analytics service that Google offers, to track and report website traffic. It is considered to be the most commonly used web analytic service on the Internet. Businesses can understand the position of the pages of their websites online with ease by tracking quality and conversions metrics using Google Analytics. Integrating Google Analytics with your clients website is something you should opt for while completing a website project. This helps your client to track the success of their online business and provides you with the opportunity to strengthen your professional relations with your client. By providing analytic reporting and optimization services you can maintain a cordial professional relationship with your client.
However, some clients may not be aware of analytics and opening a dashboard without any direction can leave them puzzled. Setting up custom analytic reports can help your clients get a quick idea about their business, without the need for them to subscribe for Google Analytics Pro. Google Analytics offers us an array of preconfigured reports that helps us gather insights about website traffic and ecommerce transactions. By choosing the dimensions and metrics we define as per the needs of our clients, custom report lets us build our own reports. This also offers greater flexibility as one can choose up to five dimensions in every report. Any renowned digital marketing company will use these reports to help a business set themselves up online. Here are some of the custom Google analytic reports that will help your client get a better insight of their online business.
Customer acquisition report
If you want a report that talks about the channels that can contribute to the revenue of a business, you can import this report into your clients Analytics account. This offers a simple yet crucial perspective for any type of online business. This report will show your clients how their consumers are landing on-site and what channels contribute to the revenue of their business. The ecommerce data for each acquisition channel is broken down to total revenue, average value of the order and the conversion rate. This will help them identify specific channels where they should increase or decrease their marketing efforts.
One of the most common ways in which certain online stores waste money, is the incompatibility of their website with certain browsers. The browser custom report shows conversions per browser. Segmenting this report with respect to devices can help one identify and rectify browser compatibility problems. This is one of the most important reports to measure a sites performance as well as the acquisition patterns of consumers when it comes to their website. So business owners are free from the loss of money that generally happens due to incompatibility with certain browsers.
Organic traffic landing page report
Many ecommerce owners will implement a fundamental Search Engine Optimization strategy to boost organic traffic to their online store. The organic traffic landing page tries to overcome this barrier to allow one to see the top performing landing pages for organic traffic. This report will filter traffic by organic sessions on landing pages and will also help you to have a complete understanding of profitable landing pages that organic visitors visit. By using the landing pages as your preliminary dimension, you can manually assess what content or keywords can drive organic traffic.
Page timing report
This custom analytic report is very important as it helps identify problematic pages that need attention. From this report it is easy to understand when and why pages take extra time to load as well as why they have a high bounce rate. This helps business owners to identify and get issues that cause pages to take time to load corrected. The report is also very helpful in understanding the load time to bounce rate on a page.
E-mail assessment report
Most online businesses tend to use email marketing to increase sales. It is one of the most common, effective and widely used marketing strategies for businesses that have a sound presence online. E-mail campaigns can play a better role in generating more sales by reaching out to a larger number of target consumers. If one is planning to use e-mail marketing to drive return traffic to their online business, the email assessment report will help your client understand the role campaigns play in sales. By having a proper understanding of the campaigns that lead to greater numbers of transactions or revenue, one has additional data to optimize the efforts of email marketing.
Mobile performance report
This is an important reports that helps understand how well your site is optimized for viewing on mobiles. The report helps one to understand where to make improvements with regards to mobile site optimization. These days most users check websites on their mobiles. Be it online shopping or browsing a website, the number of users surfing the net on mobiles is high. When a website is not working on a smartphone properly, they are hampering business. Especially if the business is involved in products or sales, the website should run smoothly irrespective of the device used. This report helps to understand whether the site is working well on smartphones and how much more optimization is required on the site.
Device comparison report
The way people shop these days is going through a massive change. While some people prefer to shop online from their desktop others are comfortable shopping from their smartphones. When it comes to shopping online, mobile users behave very differently from desktop users. Mobile users will use different channels to visit a site online and will interact with the site in unique ways. The Device Comparison Report will allow business owners to understand the difference in behavior between mobile and desktop users. They can understand how user behavior is based on the device they are shopping from, and what acquisition sources drive the most profitable consumers.
Time of day/day of week transaction report
The time of day/day of week transaction report offers clients a detailed view of sales during the past week. The report is very easy to identify the hours of the day, days of the week and the combination of the both when the highest amount of sales take place. This custom report is very easy to understand the particular days and hours that lead to poor and high revenue performance. The period where the revenue is poor can then be utilized as an opportunity for them to run special marketing promotions. This report also provides data that is used to fine tune existing marketing promotions to increase their efficiency thus increasing traffic as well as sales for the organization.
Content efficiency report
This report is made to focus on key metrics that help identify web pages that perform best, and those that needs more optimization. The content efficient report makes it easy to figure out which web pages are more engaging. It will also help one understand what type of content – videos, pictures, reviews or demos, is more valuable to users. The report is also helpful to understand which content delivers business and which is of no profit value.
Traffic acquisition from social media report
This report is very important for businesses to understand which social media channels are driving more traffic to a site. This helps the web business owners to understand whether traffic is being translated into tangible results for their business. This will help the owners to understand which social media drives bring in more traffic for their business. The data from this report can then be utilized for generating sales.
Referring pages report: SEO
this report is a great way to gauge the effectiveness of link building efforts of a business. It is also an ideal way to figure out the top referring links for your business. The referral column on the web page usually talks about which page the links are coming from. Bounce rate and average session duration indicates which links are of high quality. It will also help businesses understand and identify the links that are generating higher business value.
Custom made reports on Google analytic play an important role in understanding the position of a business online with respect to SEO, content, customer behavior and device usage. Understanding the requirements of an online business is easier with the help of these custom made Google analytic reports. The best part of these reports is that no skilled professional is needed to understand the reports. Be it a good digital marketing company or the online business experts, anybody can understand the reports easily without any hassle. Custom made reports are easy to understand and can help businesses work on areas they need to improve for a sound online presence.