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The Role a Local SEO Company Plays in Your Business Strategy

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The advent of the internet has totally revolutionized the world of business. Most companies have moved their services online in a bid to cut costs and reach a broader customer base. At the same time, local businesses are forced to fine tune their operations in order to capitalize on the growing number of internet users in their geographical areas. If you have a local store or any other type of local business, you can now leverage opportunities available online by working with a local SEO company.

The idea is simple; more local customers are online and they want to access your services online. With search engine still being the #1 driver of traffic to content websites, you have to build a website and optimize it for local search. This makes it easier for customers to find you, make an order, visit or refer other customers.

Local search is highly targeted and helps put your business in front of people who are actually in need of your products or services. With so much competition for customers in towns and cities, you have to collaborate with a reliable SEO company in your area to gain a competitive edge.

Local SEO for the Best ROI

Initially, there were fears that the internet was going to wipe out brick and mortar businesses completely. Well, this was not going to happen for many reasons. For a start, many consumers still love the traditional shopping experience. More importantly, some communities have a strong bond with local brands. A local car dealership or a pizza delivery for instance might be hard to replace with an online option.

Irrespective of the type of local business you are running, you can now use the internet to boost performance through local SEO. Research shows that a large number of local searches lead to a store visit within the same day. More customers are also researching companies and products before going shopping. Information on local ads is also important, with 60% of customers saying they rely on these to make their shopping experience easier.

Well, most of these target customers use search engines to find the businesses or products they want and this is where search engine optimization (SEO) comes in handy. However, you need a SEO campaign that will be more specific to your geographical area hence local SEO. Your campaign must be limited to your target location because this is where your customers are to be found.

Some of the local SEO solutions offered by a reliable Local SEO services include:

  • Maps Optimization: This helps increase your business visibility on Google Plus Local, Yahoo Maps, Bing Maps and Mapquest.
  • Local SEO consultancy: This helps your SEO Company to fully understand your business and suggest the best strategies to use.
  • Responsive web design: This improves your website’s visibility across all mobile internet devices.
  • Local directory listings: These are top on local SERPs and will increase traffic to your website and provide better conversion rates.
  • Listing data migration
  • Local rank tracking
  • Local citations building
  • Google My Business Optimization
  • Reviews and ratings services
  • Local search marketing
  • Local business categories
  • Audit and keyword research
  • Social and rich media citations
  • Local data listings
  • Natural brand link building
  • Content property links

If you are grappling with stiff business competition in your area, it is time to deploy a full-fledged local SEO campaign using the services of an experienced Local SEO company. Some of the advantages of including this in your marketing strategy are:

  1. Higher Conversion Rates

Compared to all other traditional marketing strategies that local businesses use, local SEO has the highest conversion rates. For instance, Yelp, Citysearch, Foursquare which are all online directories dominate the 1st page of local search engine result pages (SERPs). Getting your business listed correctly can lead to an increase of 50% conversion rate; the dream of every market.

  1. Tapping Growing Mobile Market

Google now says that there are more mobile internet users than desktop users. As a local business, you need to tap into this growing market. More of your customers are on mobile devices looking for your business. Through local SEO strategies, you provide target customers with the means to find you easily.

  1. High ROI

There are many strategies you can use to grow your local business but when it comes to return on investment, none comes close to local SEO. There is little wasted exposure when dealing with local SEO. You are able to reach target customers when they need you and not at any other time. This leads to high conversion rates.

There are many other advantages of this marketing strategy. To enjoy these benefits, you would need to work with an established local SEO company. Seek out an experienced company with a background in local SEO in your area. The fact that target customers in your city are now online requires more adjustments in your marketing strategy and none works better than this kind of targeted campaign.