Collaborating With Mobile App Development Company to Exploit the Mobile Internet Explosion

Mobile internet marketing is big today. Although this fact may appear to be an understatement, it is not. It is more of an explosion, and people are feeling its shockwaves across all industries. A major shift in the industry came about earlier when mobile internet traffic surpassed desktop traffic. Every business owner will need to rethink their strategy in order to make use of these emerging opportunities that are coming about due to the mobile revolution. Building a mobile-friendly website is all-good but in the current business environment, it is not enough. The mobile internet market is very volatile and new technologies emerge every day. This calls for a highly adaptable online business model that one can adjust to suit emerging developments. In this article, we share about mobile app development, one of the important developments in mobile marketing.

Many brands now have mobile applications that users can download on their mobile devices to gain easy access to business services that would otherwise be available only on websites. As of march 2017, there were 2.8 million apps available on Google Play and over 2.2 million on the Apple Store. If you include the number of mobile apps on alternative app stores like Samsung Galaxy Apps, Amazon Appstore, Mobile9, Mobango, and Opera Mobile Store, the number goes much higher.

You can now join this club by collaborating with an established mobile app development company to build yourself a business app. Having a mobile app for your business puts easy access to your products and services right in the palms of your target customers. If you are looking for a way to gain that competitive edge in your niche, it is time you learnt more about mobile app development. This will help you appreciate how collaborating with the best app developer can revolutionize your venture.

Understanding the Mobile Explosion

Two decades ago, not many industry analysts could have envisaged how the popularity of mobiles would have an impact on modern businesses. In fact, skepticism about the feasibility of having success with an online business was still prevalent. Today, the numbers say it all; a survey by Smart Insight shows that 80% of internet users own a smartphone. More people are using these devices now to research products and services before shopping for them.

4 out of 5 shoppers say they use their smartphones to shop. In fact, ComScore’s new report shows that of all the time spent on digital media, 69% is spent on a mobile. Over 52% of shoppers consult their mobiles even while they are in brick and mortar stores making a decision to purchase. According to a report published by IAB/PricewaterhouseCoopers, 51% of all digital advert budgets in 2016 were spent on mobile. These statistics highlight the importance marketers give to this segment of the market.

To sum it all up, more than half of all the traffic on the web comes from mobile or tablets; global internet usage now stands at 57.3% for mobiles compared to 42.7%for desktop. These numbers highlight the need for a mobile marketing strategy.

How to Leverage Mobile Growth with Mobile Apps

Mobile app development is one of the most cost-effective strategies to pursue to tap into the opportunities that this explosion of the use of mobiles presents. Research now shows that apps account for 89% of all mobile media time. Only 11% of mobile media time is spent visiting websites. With smartphones and tablets being the preferred devices for internet users today, you have to ensure your business is visible. The best way to do this is by developing a high performance mobile app.

Here are just some of the reasons you need to understand to see the advantage of collaborating with an established mobile app developer:

  1. Increased Efficiency

A custom-built app is built keeping the specific needs of your business in mind. If for instance you want your target customers to subscribe and shop from your online store, this can be accomplished on the same mobile app. An app makes things flow more seamlessly by performing diverse functions on one platform. This also boosts a shopper’s intention to close a sale by providing all the tools to help them towards a close, in one place.

  1. Added Value To Your Customers

The main goals of building a mobile app are to increase user engagement and to provide your customers with greater satisfaction. Your business is more accessible when there is a mobile app that user can use to reach you. A mobile app allows you to engage with your target customers in real-time.

  1. Increased Brand Awareness

Brands such as Facebook and WhatsApp have become so popular because of the one reason they are easily visible and accessible to everyone who has a mobile. Starbucks has an app and that increases the company’s interactions with target customers by providing directions to the nearest store, rewards and coupons among others. A mobile app provides you with unlimited options to promote your brand.

  1. Data Collection And Analysis

A mobile app serves as an efficient data collection tool. You can easily track the performance of the goods or services you sell and make real-time decisions based on the data your app can collect for you. Such data is also crucial for targeting the right markets.

  1. Broader Customer Reach

Shoppers are using apps for almost everything in life. As the popularity of your business app increases, so does the reach of your brand.

Working with a mobile app development company is one of the smartest business moves you can make in the contemporary business environment as it helps you build a high performance custom app for your business. This decision will in turn improve the awareness of your brand, boost sales, increase customer engagement, enhance end-user experience, improve customer relations, reduce response times and so much more.

Advertisements

Importance of a Mobile App Development Company in your Business Strategy

Today, over 80% of internet users own a smartphone and most of these are shopping online. A large number of smartphone users say they cannot spend a few hours without checking their devices. In October 2016, Google reported by that mobile internet traffic had exceeded desktop internet for the first time. This phenomenon necessitates a change in your business strategy to tap into this emerging market and mobile app development is the best way to do this.
Partnering with a mobile app development company helps you harness the power of mobile by making your business readily available on the target user’s device. Integration of mobile applications in your business strategy complements the benefits offered by social media and makes your business easily accessible to the potential customer.
The rapid adoption of mobile internet devices in contemporary society has opened a lucrative frontier for innovative businesses. With increasing competition in every niche, mobile app development offers enterprises an easy way to leverage the growing number of mobile internet users. If you have not yet developed a custom mobile app for your business or organization, it is time you got more insight on this technology.

Importance of a Mobile App Development Company in your Business Strategy

Today, over 80% of internet users own a smartphone and most of these are shopping online. A large number of smartphone users say they cannot spend a few hours without checking their devices. In October 2016, Google reported by that mobile internet traffic had exceeded desktop internet for the first time. This phenomenon necessitates a change in your business strategy to tap into this emerging market and mobile app development is the best way to do this.

Partnering with a mobile app development company helps you harness the power of mobile by making your business readily available on the target user’s device. Integration of mobile applications in your business strategy complements the benefits offered by social media and makes your business easily accessible to the potential customer.

The rapid adoption of mobile internet devices in contemporary society has opened a lucrative frontier for innovative businesses. With increasing competition in every niche, mobile app development offers enterprises an easy way to leverage the growing number of mobile internet users. If you have not yet developed a custom mobile app for your business or organization, it is time you got more insight on this technology.

Truth be told, many businesses are still struggling to capitalize on the growing internet market due to slow adoption of emerging technology. This is understandable considering that the resources dedicated to such developments are not enough. By outsourcing your mobile app development to an established player in the industry you will not only bring in new talent and resources but also objectivity to the project. A good mobile app development company works by first evaluating your business goals and objectives which helps develop an app that suits your needs.

Among the mobile application services an established mobile company offers include:

  • Android App Development

  • Wearable Technology

  • Windows Phone Development

  • iPhone App Development

  • iPad App Development

  • Mobile Friendly Website Makeover

  • Support and maintenance

Key Benefits of Mobile App Development

If you are still undecided on adoption of mobile app development in your business, consider the following benefits:

  1. Convenience

The contemporary consumer is always on the move and they want everything quickly. Your mobile app allows you to continuously share importance information to your target audience any time and from anywhere. The revolution in the taxi industry through mobile technology best exemplifies how a mobile app can change your business.

  1. More Value to Customers

The business environment today is viciously competitive and for your company to stay ahead you have to offer more value to your customer. If you already have a website, well and good but with a mobile app, you can gain a competitive edge in your niche by offering more value to your customers. From offers on the go, loyalty rewards for using the app, new products alerts, news and weather alerts among other features, a mobile app helps you retain your customers by providing important information.

  1. Speed and Reliability

How best can a customer find your products on a small screen? Even the best mobile websites are tricky to use on these devices and a mobile app comes in as the best alternative. With a single tap, your business is in front of the customer and they can easily shop or make an inquiry about your products and services.

  1. Greater Market Reach

Mobile internet users spend more time on mobile apps than on mobile websites. You might have the best website with all mobile-friendly features but users love apps for their convenience and reliability. With a mobile app for your business, it easy to increase your market which is what every internet marketer wants.

  1. Predictive Analysis

Modern business is data driven and it is important to use every opportunity to get further consumer insight. Mobile apps are important as data collection tools and they can be used to track the performance of particular products and services. You will also learn the likes and dislikes of your customers.

  1. Customer Interactions

Engagement levels largely determine the success of online businesses and with a mobile app, it easy to keep in touch with your customers. The push notification also allows you to communicate new product releases. The feedback you get from apps is invaluable for your business.

There are many other advantages of integrating a mobile app in your business. These apps help build brand trust, improve target marketing, attract younger customers, reduce operational costs and improve efficiency through real-time management and many other benefits.

The benefits of including a mobile app development company in your business strategy cannot be gainsaid. This team helps develop a custom mobile app for your business which enhances efficiency, boosts interactions with customers, grows brand trust and increases conversion rates. With the growing mobile internet traffic, developing a mobile app is the best business move you can make today.

What do I check for While Evaluating a Mobile App Development Company

Mobile devices provide instant mediums of accessing the Internet using a browser or through mobile apps. Their popularity provides businesses with an important avenue to reach out to new customers and with an exceptional way to sell and promote their products and services. However, It is important that companies understand that developing an essential app is not only beneficial but also necessary for the growth of their business. Business owners that are planning a professional and seamless application development process, it is crucial to select a company that will save you time and money. Seeking the services of a professional mobile app development company to develop a mobile strategy that fosters their business positively is not a herculean task. Here are things you need to consider while hiring a mobile app development company.

Will the company deploy the right professionals?

The truth remains that you get what you pay for and when it comes to evaluating a mobile app development company, the individuals handling the development and design of your app are very crucial to what you will get. Some firms and agencies tend to charge less because the people who will build your app do not have a lot of experience. Some clients do not have a problem with their app being done by inexperienced staff. However, if you want top-notch designs, you will have to look for the company that has a team of experienced developers. An agency that does not have experience also exposes you to the risk of delays. Looking for experienced designers and engineers will make sure that your app is uploaded on time.

Are you looking for a custom app or a white label?

Several mobile app development firms will re-skin a white label app and make it fit your needs. Some companies might settle for this option because of the level of urgency and the requirements they have in place. This option might be attractive to some companies as it saves on cost, but it is not necessary that the app will address all their needs. Almost all businesses would like to have their very own customized application. Settling for an affordable white label app may prove to be expensive if it is unable to deliver as required. Therefore, it is important to choose a solution that will suit either your company or your project. A custom application will make sure your needs are put into consideration.

Where is the design and development process done?

You may be able to get design and development of your app at an affordable price when done in-house. Even though this seems right due to costing, you need to check from outside and make a comparison between cost and quality and know what is vital for your business. Sometimes when you design it in-house, it may be affordable but the chances are that it will not work as efficiently as an app from a leading development agency.

Make design your top priority

The outlook of your application is directly related to its functionality. You need to do a thorough search for partners that will add value to the aspect of usability of your mobile app. The usability issue will define how the users would interacting with your business. It is, therefore, crucial to focus on the right business aspects when looking for the right app developer. You need to choose wisely because your success lies in the hands of the developing company.

Open communication and transparency

Developers are called professionals and experts due to their determination to provide the best applications. A robust app developer will give you a detailed step by step development procedure for you to approve and recommend changes while the app is under development. The mobile app development company needs to keep their lines open for you to contact them immediately when you want any information on the app. A developer that provides many options when it comes to communication is quite reliable.

Platform experience

Experience counts more than any other aspect. When you are searching for a company to do iOS, Windows, and Android apps, make sure that they possess the experience to back up their claims and promises. It is crucial to check the whereabouts and reviews of a specified company on the internet to choose the right solution provider.

Domain specific experience

Before selecting a platform, outsourcing the work of developing your app to a firm with a credible and enriched working prowess in a particular niche is a necessary aspect you need to consider. A mobile app development company needs to hold expertise in areas like finance, business, or any others that are relevant to the development of your app. The right firm should also provide experience in multiple verticals like transportation, travel, healthcare, and education. You need to do a thorough search in the market to get the right veterans.

Source: http://www.sooperarticles.com/internet-articles/web-development-articles/what-do-check-while-evaluating-mobile-app-development-company-1585462.html

Parameters That Will Help You Pick Mobile App Development Company

If you have decided to get a mobile app for your business, then you are ready to move it to the next level. However, you have a hurdle to clear in the form of choosing the right mobile app development company. The choice you make will determine the quality of app you get and the experience you will have in the process of development.

If you think that making a wild search on the internet and clicking on the first company on the page will solve your problem, you should read horror stories of clients that were swindled of cash and never got the app, others who took forever to see the app or some who received the worst quality app imaginable. You need to focus beyond the company that provides you with IT support. Your goal should be to get the best development company possible in the market.

Identifying the best mobile app development company is not easy by all means. However, it can be made almost perfect and easy. There are a number of scientifically proven parameters that you can use to make the determination. These parameters help you choose the right developer even without the slightest knowledge about apps.

The Brief You Provide

This is a summary of the requirements handed over the potential developers. It should be uniform and detailed so that unqualified companies can eliminate themselves. A company opting to proceed with the project knows exactly what is expected of them.

The brief should be prepared with your business operations and model in mind. You should identify what you intend to do with the app or what functions within your business model the app should perform. In fact, it is these functions that will inform the contract you enter into with the developer. Providing a brief eliminates the chances of getting a generic app, especially one copied from another client which does not meet your expectations.

Expertise Of The Developer

Though everyone with a little IT knowledge may claim to be a professional, developing apps is not for every technician. Check the qualification of the developer. Further, check if the company has developed apps in the past and verify the quality of those apps.

Working with a trained and experienced developer eliminates the chances of trial and error. You are sure that the hands that will be handling your app have done it before and delivered quality. It is advantageous to work with a large team that has verification infrastructure and broader expertise. Freelancers are also an option though the absence of business structures could prove to be a challenge. There are highly skilled freelancers who can produce excellent apps at a fraction of the price. However, this is a risky gamble that could go either well or be a dangerous flop.

Customer Service

It is one thing to possess technical ability and another to deliver a good customer experience. Developing an app involves more than having it delivered at an agreed time and place. A lot of interactions happen in between.

There are milestones you will set with the developer and delivery timelines. You need to be in constant communication and even maintain contact after delivery for servicing and maintenance purposes. This relationship will be frosty and a big headache if the company has poor communication habits and structures. To solve the problem of communication, define the channels and frequency in your contract. Further indicate instances where emergency communication should be made and the channels that should be used. For your benefit, choose a company with a track record of proper communication and that exhibits this capability.

A Listening Company

There are companies or developers who assume that you have no idea about app development. They want to force features on you. In fact, they appear to have a solution even before you have presented your problem. Such companies are very dangerous to work with. The best mobile app developer is one who takes your brief and needs seriously and commits to implementing them. The company must be ready to make adjustments whenever you request so that the app conforms to your needs.

There are other peripheral considerations when selecting a mobile app development company that are still important. You must agree on the development timelines, a negotiated cost and serving or improvement after delivery. The files must also be handed over in case you want to use them with another developer in future.