Running a successful online business today calls for both innovation and creativity. The internet marketplace is viciously competitive and to stay ahead of the competition you have to start thinking out of the box. Today, you need more than a beautiful website to compete online because virtually every other company has their own. This is where search engine optimization (SEO) comes in.
A well designed SEO campaign managed by a top SEO Company New York can boost your brand’s visibility on search engine result pages. The place of SEO in modern business marketing cannot be overemphasized because most of your target customers are using search engines to research products and services before making a purchase online. By using an established SEO service you will leverage the best practices used in the industry to give your website an edge over the competition when ranking on search engine results pages.
The Place of Search in Online Marketing
To appreciate the importance of search in internet marketing, consider that over 93% of all online experiences begin with a search engine. If your website has a huge presence on search engine result pages (SERPs) for a ranking keyword, then you target customers will find it easier to find your website. The fact that 75% of internet users don’t scroll beyond the 1st page of SERPs highlights the need to optimize your website for search.
Working with a top rated SEO agency boosts your site’s ranking on SERPs which in turn leads to higher conversion rates. Search still remains among the major drivers of website traffic and is a good reason to invest in the services of the best SEO Company New York. A high ranking website attracts relevant traffic which in turn leads to a higher conversion rate. Internet users also regard businesses that rank high on SERPs to be more credible. With so many unscrupulous entities competing for the same space, you have to stand out and give confidence to your target audience by ranking higher on search result pages for a target keyword.
Services Offered by an SEO Company
An SEO company offers a plethora of services, all aimed to boost your business. When the techniques these companies use, are deployed together, you can expect better results from your SEO campaign. These services include:
- Technical SEO audit: An important step in every successful SEO campaign. An SEO audit helps identify weaknesses – including broken and missing links, duplicate content, missing information, slow loading speeds among others. The findings from this audit will form the foundation of the SEO plan.
- Keyword research: This is a crucial step in search engine optimization. Intense keyword research guides the rest of the SEO campaign. Your SEO team will use all available tools to identify the best keywords to rank for. Many SEO campaigns fail because the keywords they are targeting are not useful. This reason for failure only helps underline the need to invest resources towards identifying the right keywords.
- Social media marketing: From Instagram, Facebook, Twitter, LinkedIn to WhatsApp there are millions of users on these platforms. An SEO agency knows the different techniques to use for every social media platform. Well planned social media strategies help boost traffic, build brand authority and increase the visibility of your brand.
- Website development/design: A range of services are offered including responsive web design (RWD), mobile development, website maintenance and support, web performance analysis and ecommerce solution development among others.
- On-page SEO: Different factors are considered including what titles to use for each page, Meta descriptions, Meta tags, keyword density, internal linking, URL structures and image optimization among others.
- Content marketing: Content is king and an SEO agency will work with your team to develop high quality content for better ranking on SERPs and to attract relevant traffic to your website.
- Monitoring and reporting: Every successful SEO campaign requires ongoing evaluation. The fact that the SEO industry is volatile necessitates rapid changes to any ongoing strategy when need be. A reliable SEO agency will deploy real-time monitoring for the ongoing campaign, including checking any changes in ranking. These reports are available for your assessment as a business owner.
Besides those discussed above, an SEO agency will offer many more solutions including tailored SEO, local SEO, online reputation management, graphics designing among others. Partnering with an established SEO Company New York allows you to focus on your core business as your website benefits from the latest SEO technologies. These companies have a broad range of skills and the resources necessary to run an SEO campaign for any type of business. What’s more, you are sure they will only use white hat SEO techniques in compliance with Google Webmaster Guidelines.