How Custom Website Development Can help Your Business

In the world of advancing technology, it is not a question of whether you require a website, but rather how to develop one for your business. Make your website exclusive, just like your company. The website should define your unique business needs and accomplish your objectives. A unique custom website should be created using industry specific software to assist the automation of various manual processes while integrating external and internal system. The web application should also be complex, dynamic and data driven. Creativity, thoughtfulness, and quality custom web programming are very vital. Custom website development comes in many forms; for example, some developers commonly use open source technology to develop appealing websites.

By using additional applications, custom websites gives you what you want. The developer designs it entirely on specific needs, eliminating the use of pre-designed site skins, themes, and templates. Custom website applications help designers design a user interface with the functions that you need. Custom websites work very well mostly in automating the external and internal process of a business.

One example of simplifying internal systems using process automation is by use of online forms. Custom website development with additional applications will make your life very easy. When you run a business that needs an intake form, you have the option to ask new clients to send their information using a faxable form, and then enter the information manually by yourself. On the other hand, you could choose to simplify this process by requesting the client to fill an online form and save yourself the time you would spend entering data.

So, what are the advantages of having or creating a customized website? Read on to know more.

Search Engine Optimization (SEO) Friendly

Custom designed websites rank well in search engines and are suitable for online marketing. This makes them rise fast in search engines way head of free sites. People will link to your site as long as you are available on search engines. Developers specifically design custom websites to rank well on search engines. This will make your business visible to a broader audience on the internet.

Works Well For Online Marketing and Print Media

By applying appropriate online marketing techniques, you can make your business appear on the front pages of search engines. This would put you ahead of your competitors and ensure that customers will easily find your website.

You Receive Help from Experts

A custom developed site offers ongoing backing, dedicated assistance and expertise from professional web designers. A professionally developed custom website gives you a well thought-out site that’s appealing to the targeted market while displays your business well. This assists you to create an online presence.

It Displays High-Quality Uniqueness and Sophistication

Look at it from the perspective on how you conduct your business. Your products quality or service should come first. The same applies to your website. High quality custom developed website reflects on the quality of your products or the services your business offers, hence attracting potential customers.

It Exhibits You Seriousness in Your Business

A professionally developed custom website makes you distinct from the rest, and helps you maintain an appreciated online presence. First impression counts and will be very favorable to your customers. This will greatly improve your business by turning your site users into customers.

It Is Timeless

Custom developed sites are very flexible regarding improvement, modification, and tweaking. Therefore, it becomes easy to maintain your custom website allowing the site to be well targeted, optimized properly, user-friendly and functional. You can incorporate tools that are useful for business operation, and add additional functional features as your business needs grow. You exercise full control on what you desire in the site through qualified web designers.

It Works Well On the Personality and Branding Of the Business

A custom developed site impresses visitors and enables one to reflect on your content, logo, brochure, etc. keeping your services or brand intact. This is very necessary for brand recognition, attaining the customer’s confidence, and their trust in your business. The use of custom developed website makes it easier to build a brand. It is a long-term ideal option for your business.

Custom developed websites allows you to choose elements, features, and colors that suit your business. An experienced group of developers will greatly assist you to put your brand representation across. This eliminates unnecessary squeezing ideas into a less than adequate prefabricated template. A business without a website will not thrive in this world of advanced technology. Create traffic using custom website development to avoid being limited by a crafted ordinary internet site.

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Critical Web Re-Design Considerations You Can’t Overlook

Are tired of your old and boring website and venturing into redesigning of website? Want to add amazing interactivity to your dead webpages?

Here’s introducing some quick tips and key considerations while looking to revamp your website radically!

1. Have a strategy
First thing first as questions as to why is there a need to re-design the website! Is it the color, the theme, the functionality, the competition, new services, content or just the design itself? Unless you are clear why, don’t proceed, because if you do you might still end up having something you disown. Get pen and paper and do a thorough audit of your website. Strategy is the base of accurate website development.

2. Sitemap and color theme
Once you have a roadmap of going further, workout on the sitemap. Clearly sketch the sitemap out as per the strategy. Figure out where can you add interactivity and where can you add new hues. Also, maintain clear brand guidelines during planning stage. The colors and themes you decide to choose should be in sync with the guidelines. The re-design should look credible.

3. Content
Re-design of site has nothing to do with content! Well, that’s not true! While you aim to re-design your site, also plan to modify your content. Changing content will anyway help you to improvise upon the SEO. Google and other search engines like to crawl fresh content. If need be, go for content management systems. You can set-up various content hierarchy and admin roles. You can have modules for video, widgets, blogs and do much more with a right CMS in place.

4. Navigation
Navigation is important. You need to have a right plan while re-designing website. Both human visitors and search engine spiders should be able to search and navigate your site in a better way after it is redesigned. You need to figure out the URLs for each of the menu and pages that you have planned to put in sitemap. Think about shorten URLs and if you can change the way they look for better SEO, get it done during website development. You also need to define the primary pages and what action you want the visitors to take on each of these pages. Think about the ideal way to place calls to action for maximum visibility and conversion. Also, add up the in-site search functionality for a better navigation.

5. Testing
Once you do much of the ground work and ready to implement the redesigned site live, test all the elements well in the development. See the page load times, see if any link is broken, see the overall user experience. Also, check the wireframes, color, content, navigation once again and match them all up. Once there is a green signal, you can make the redesigned site live.

Wrapping it all up, website development and redesign is a cumbersome process and you need to plan it thoroughly well to ensure that the look, feel and functionality of the redesigned site is extremely better and it is ready to create a great customer experience.