How to Personalize Shopping on an eCommerce Site?


Personalization is a key to success in 2014. More and more leading retailers are trying to personalize the shopping experience for the users. Some retailers try to incorporate live content in the email marketing, some merchants try to invest in iPad web application development for mobile commerce and some others make sure they alter the navigational experience as per the visitors’ interests.

Some of the ways you can personalize your e-commerce store includes:

Big Data

Really? How does big data help improve personalization? Well, collect information about your shoppers, their interests, next plan, most liked products etc. Make sure you process this data and make it available on the online store and nearest physical store with the sales team. Let them see only the most relevant offers that come through a logical sequence of information / big data processed. Of course, such personalization will validate only if the prima facie information is correctly captured.

Automatic Cart Selection

Sounds like a robot? Yes this is very much in. Retailers like Netflix practice it and make sure that the visitors get the recommended products in the cart based on the past surfing behavior and viewing history. Retailers like Netflix use product ratings, browsing history, order history, and customer persona to provide personalized content to each visitor or buyer. Try to use some predictive models and if need be, hire an iPhone apps developer to enhance your mobile commerce experience.

Engagement Enhancement

Many of the leading online retailers make sure that they engage the customers till the time they finish the checkout successfully. This is adopted to reduce the cart abandonment rates. Retailers use algorithms to make sure that the customers remain engaged with various offers and coupons till the time they check out. Some advance algorithms also produce specific shipping cost or free shipping to specific customers depending upon their past purchasing behaviour.

Miscellaneous Personalization

There are many other ways to personalize the shopping experience for your users. Some of these ways include:

– Navigational personalization wherein, shoppers are displayed different content based on their clicks.

– Customer Specific Personalization wherein, the sites use customer preferences and order history to personalize the experience. Ideally, it’s better to group similar customers together and personalize all of them at once without impacting the load speed time of the e-commerce site. If you are developing apps, your iPhone apps developer can help you customize the same experience for users using mobiles.

– Personalize using third-party data wherein, you track the location, feeds and movements, weather conditions of the customers using third party’s data and then personalize the experience through a dynamic engine. Retailers are extensively integrating third party personalization in email marketing.

– Enable predictive personalization wherein, you consult a customer even before a customer has performed the activity on the site. Sites like Amazon ship customer orders even before they place them, thanks to the predictive personalization. Invest in iPad web application development if you want to tap mobile consumers too.

Hope these tips help you to personalize your e-commerce store more personally.