Are you looking for a perfect web-designing agency that can provide an attractive look to your website? Well, the good as well as bad news is that there are tons of agencies providing e-commerce website design services worldwide. The good thing about this is that you have plenty of options; while the bad thing is that, their abundance is enough to confuse you. You need an experienced ecommerce website design company that can produce the best results for you in terms of sales. However, the question – ‘how can I find that one agency that promises to satisfy all my demands, and at the same time serve me with cost effective and efficient results’ is not that easily answered.
Let us point out certain characteristics that you need to search for while considering an agency for designing your e-commerce website.
1. Navigation has to be easy
Navigation is perhaps the most essential aspect of your store’s design. It is important to have easy navigation options on your website to offering a hassle free shopping experience to existing and new customers. Poor navigation modes might cause visitors to abandonment your store complete. So, what does the term “easy navigation” actually mean? The central idea behind an easy navigation is to lead a customer through a clear and concise path starting from the home page through shopping till completing the checkout of their order. Clear categorization of products, along with sub categories indicating lines like brands, sizes and prices, are all that customers expect while shopping online at any store. Strive to give all this and a little more to your customers via a smart e-commerce website design.
2. Verify compatibility
Checking the compatibility of the design of your ecommerce site with every device and with different screen sizes, is essential. In recent times, one can clearly notice an increase in the number of online shoppers who prefer to shop using their mobiles. Therefore, it is very important to have a design that takes efficiently adjusts to the screen sizes of the devices that shoppers use. The technology of “responsive design” allows for web designs that can scale up or down (automatically) to match the size of different mobile screens. You must check out if the agency your plan to work with, can provide a solution that takes advantage of this before finalizing the deal.
3. Faster loading
It is an amusing fact that almost 40% of customers shopping online would discard a website if the pages take more than 3 seconds to display. It would hardly matter to them if the looks of your online store were simply attractive. The slow pace of loading pages on your website would cost you a high bounce rate and result in a low rate of conversion. Hence, strive to invest in an e-commerce website design that is able to load itself fully within 3 seconds. Otherwise, you may end up with high bounces and exits from your website.
4. Check out the beauty of images
Have you ever felt that the images that fill your screen are so attractive that you find yourself visiting their website repeatedly? In other words, these attractive images are more than enough to initiate a call to action on your part, and in turn, on the part of other visitors. Yes, high-resolution images, accompanied by a call to action, serve the purpose of attracting customers like no other. Thus, look out for this feature whenever your selected agency presents their benchmarked e-commerce website designs to you.