It is an irrefutable fact that the internet has revolutionized the world of business. There are many good reasons that support the fact that internet marketing is the future of commerce. Ecommerce is growing by about 23% year-over-year; with worldwide retail ecommerce sales slated to reach $1.915 Trillion by the end of 2017. As more businesses go online, the competition on the platform is getting stiffer and demands the use of better strategy to outsmart the competition in your niche. If your business is already online, you have to revamp your strategy by integrating the best internet marketing services into your marketing plan. To stay ahead of the pack, you would need to collaborate with an experienced internet marketing firm, to bring your marketing campaign to life.
Why Invest in Internet Marketing?
About two decades ago, most large brands were skeptic about the idea that internet marketing would amount to anything. Smaller brands that had nothing to lose took the challenge and many are now thriving. Along the way, many of the rigid established brands were forced to close shop on the backdrop of an unrelenting onslaught by online stores.
Internet marketing is revolutionizing the world of business because it aligns perfectly with the preferences of the contemporary consumer. More consumers are shopping online every day. As a business owner, you have to adapt your business model to these changes.
There are many other reasons to invest in internet marketing. These include:
Broader market reach: You have the whole world to market to irrespective of the size of your business.
- Cost-effectiveness: Marketing your brand is less costly on the internet platform. There are no recurring costs of property rental and maintenance. You also do not need to stock inventory in your store. This cuts down on operational costs.
- Business management on the go: You have full management of your business even when on the go and this leads to more productivity. You can complete orders even while you are away from office, increasing sales.
- Leveraging analytics: It is easy to track the performance of your business and use the insight from your survey to make decisions on the fly. This boosts your performance of your business.
Targeted marketing: Based on customer insight from advanced analytics, you can now target specific audiences to improve the performance of your marketing campaigns.
Internet marketing levels the playing field for all types of businesses. It is no surprise then that smaller brands that use systems that are more efficient are enjoying more success online. From fashion stores, car dealerships, pizza delivery, online health service providers to contractor services, it is now possible for any business to go online and claim a piece of the market pie. Size no longer matters; your company’s creativity is what determines your success on the internet marketplace.
Diverse Range of Internet Marketing Strategies
One of the outstanding benefits associated with internet marketing is the diversity of strategies you can apply. Among the strategies you should apply in your business, include:
- Search Engine Optimization (SEO)
Search engines are the major drivers of web traffic to websites. For your online business to succeed, you have to rank high on search engine result pages (SERPs) for keywords that your target audience would use to search for the products or services you offer. Search engine optimization (SEO) is an integral internet marketing strategy and ranks among the most effective techniques. Different approaches are used to boost ranking on SERPs. These include link building, social media marketing, guest blogging and directory submissions to mention a few.
- Email Marketing
Email provides the best ROI among most digital marketing techniques. Email usage is expected to hit 3 billion by 2020. More consumers are interested in receiving emails from companies with whom they do business. This highlights the relevance of this as a marketing technique.
- Pay Per Click (PPC) Advertising
This internet marketing solution is highly effective albeit highly misunderstood. This marketing technique is used to turn passive viewers into prospects and eventually into buyers. It is a good example of targeted marketing where ads are sent to internet users who are most likely to click. Your internet marketing company will work closely with your team to develop ads, keywords and other aspects of PPC campaigns.
- Video Marketing
Video is the future of internet marketing and is one of the most effective techniques your business should use. Almost 50% of consumers look for product videos before making a purchase. Visual online traffic is expected to make up to 80% of all web traffic by 2018, highlighting how effective this technique can be for your marketing strategy.
Your internet marketing company would offer other online techniques you. These include referral marketing, affiliate marketing, inbound marketing, blogging, content marketing, location based marketing and user experience branding (UxB).
With so many digital marketing techniques available, you need to work closely with an internet marketing services provider. The company you hire will work closely with your team to develop a custom-marketing campaign that integrates techniques suitable for your niche. When well executed, these techniques will boost sales and conversion rates, improve SERPs ranking, boost brand trust, increase customer retention and lower bounce rates.