Top 7 WordPress trends you should know for WordPress development

Since the time of its launch in the year 2003, WordPress is known to be one of the most renowned and highly acclaimed Content Management System (CMS), powering 75 million websites worldwide. From very simple user-friendly designs to complex portals, WordPress is the core design and development factor in any such website. Trusted by 60+ million website owners like BBC America, Tech Crunch, Sony Music, the New York Times, most of the renowned brand and services choose this CMS every year.

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7 ways web design impacts content marketing

Content marketing is a form of marketing that focuses on creating, publishing and distributing different forms of content for targeting specific audiences online. This content can be anything like blogs, social media posts, articles or content for videos. The practice of publishing content may not advertise a brand directly but usually intends to simulate an interest in the product or services of a company. The right piece of content provides users with all the relevant information about a brand. It lets consumers learn about certain products or services, their features, and they would benefit an individual.

Blog posts, one of the several forms of content, are considered the top content marketing priority. According to 53% of marketers, blogging is an integral way to reach a greater number of individuals. An interesting blog can always generate interest in a particular product or service by providing consumers with relevant and helpful information.

So, how does web design influence content marketing?

Even if a brand publishes an in-depth, well-researched, informative piece of content, no good will come from it unless someone reads it. This is where web design is important. According to researchers in Canada, though we do not consciously realize it at the time, we tend to judge a website within the “first twentieth of a second”. Therefore, content marketing efforts can only be successful when the content is easy to access. The design of a website grasps the attention of the visitors and makes the content visually appealing, readable and engaging at the same time. The web design also has an impact on, how visitors perceive the brand, conversion rate and the time the visitors spend reading content. Certain web design factors that have an impact on content marketing are as follows –

Accessibility:

No matter how good the content may be, if it is not easy to access, then the content is of no use. Content-heavy websites can often suffer from accessibility issues. It is very difficult to go through large volumes of text. Therefore, multiple drop-down menus are gradually replacing traditional forms of navigation in web designing. This is done to make content easy to read. So, it is recommended to put only critical information on the page. If there is more information that you wish to provide, you can always add it to a blog post.

Appearance:

Your content marketing efforts will be in vain if your website is not visually appealing. An outdated website that is not impressive will cause a visitor to hesitate and not consider your brand as a trustworthy source. The design of your website should be inviting, engaging and able to generate trust. It should reflect your brand and inform people about you. Only then, will the content on your website be useful to visitors? In short, your website should be professional, up to date and designed to reflect your brand.

Readability:

Readability is described as the ease with which a reader can understand written text. It usually depends on the content and its presentation. High readability will ease the reading effort and speed for any reader. So, it is important that the content is consistent, visually appealing and easy to read. The font size, style or the spacing between the lines is an important part of web design. The color of the fonts is also an integral part of web design. A wrong font color or font size can prevent a visitor from reading the text. The readability score then usually becomes very poor. A web design with the right font, style, and color will have a major impact on content. The right web design can enrich a reader’s experience.

Understanding:

A brand’s content marketing efforts can only be successful when it has the right combination of content, graphics, and presentation. Many people think writing and explaining everything can motivate their consumers to opt for their brand or services. This is not true. The content should be understandable, easy to read and inviting at the same time. Web design ensures a perfect balance of visuals, info-graphics, flow charts, bullet points and other tools to make the content understandable.

Visual elements:

Web designers are able to introduce content along with interesting videos, gifs and other elements that are visually very appealing. Visual elements increase the urge in visitors to go through the content of the website. A web design company can add the right visual elements to make your content look interesting and engaging at the same time.

Website Speed:

Content marketing is of no use if the website takes too long to load or if it takes a lot of time to navigate from one page to another within the website. This distracts visitors and they will leave the site without even going through the content. A user-friendly website with a proper loading speed can motivate visitors to stay and have a look at the content on your site. A good web design company will always take care of the loading speed of your website to ensure that it is satisfied content marketing needs.

Responsive site:

Most people these days prefer to browse the internet using their smartphones or tablets. If the design of your website were not responsive, it would fail to capture the attention of smartphone or tablet users. A website that is not running properly on smartphones or tablets will go unnoticed by visitors. It is very likely that they will not put in additional efforts to go through the content of your website using a laptop or a desktop. A responsive web design can help readers to go through the content irrespective of the device the customer chooses to use.

Web design always has a major impact on the content marketing efforts of a brand. A good web design increases the accessibility and appearance of the content. It also makes the content readable and easy to understand at the same time. In addition, adding the right visual elements can make the content enriching and engaging, and can motivate readers to go through your content. The loading speed of a website should also be fast enough to retain visitors on your page. It is always easy for visitors to go through content when the site is responsive and runs properly on any electronic device.

Top Ways of optimizing an Ecommerce Store with Magento 2

Known for speed and performance, Magento is a popular fast-growing e-commerce platform integrated with a variety of features. Launching the platform is not enough to drive sales. Your Magento store should remain optimized for your visitors. It is important to ensure that the store is functioning properly as the speed of the store affects the SEO ranking, cart abandonment and also the sales. It is important to position your e-commerce portal above others to stay ahead in competition. Some of the ways through which you can optimize your store to maximize results are as follows-

Curate content appropriately:

To drive traffic to your site, it is important to add right kind of content. This would help you better to rank high in organic search engine results and eventually will lead to higher ROI. It is important to delete all those content that are irrelevant to your website. Sites are penalized for poor content, so delete all those content that are not appropriate with the products or the overall website. Instead update content that would describe your products and a lot about your website. Every time you change the name of the service or portfolio page, the link that is tied to it will also be updated. So, check your links every now and then to get rid of inconvenience caused from broken links. If you do not update the links, visitors will be redirected to 404 error page. Also make sure that the external links are leading you to proper sites. Make sure that the websites you are redirecting to must be of value of users.

Include share buttons:

Magento e-commerce stores need the perfect social exposure that can arrange seamlessly. Always allow readers to share the content with the help of social share buttons. Do not forget to optimize the content by including hashtags that can help you to get the perfect social visibility. This is very important to get the right brand attention that your store needs.

Go for powerful hosting plans:

Since Magento is all about hosting, never go for cheap hosting plans. This can largely affect the functionality of your resource heavy Magento store. Your large inventory of products may be at stake, if you do not make the wise decision of spending for the right hosting plan. So, spend a few more bucks and get the right hosting plan that can give the right boost to your business.

Merchandise for boosting average order value

Magento commerce offers an easy to use, product relation feature that will enable you to cross sell and upsell for maximining the value of the orders placed. Cross-selling becomes easy when you have interrelated products that can be used together. The visual merchandising tools that are present there are easy to sort categories and you can showcase your best products at the top of the web pages. You can also make use of the visual merchandising tools to create catalogs that meets your specific preferences and needs. You can also increase the order value with the help of Magento’s Elasticsearch feature to increase the average order value. However, you need to have a proper plan to work on it. Intelligent search platforms like Klevu or SLI Systems can help you as these have a proper focus on search, marketing navigation, SEO applications and recommendations.

Give importance on customer reviews:

Customer reviews are great as it requires very less work from your part. Everything us user generated, so all you have to do is request consumers to give product reviews and allow them to comment on Q&A pages. Magento commerce has already product reviews built in it, so take advantage of that to optimize your e-commerce store.

Include loyalty features to increase customer value

Brands need to grow the lifetime value of their consumers which can be possible by including proper loyalty features. This can be done in a number of ways. For existing consumers, you can give them some amount of store credits for every purchase they make. You can also go for a reward point system like a $10 coupon for every $150 that a consumer spends. You can also increase brand awareness by introducing a referral code system that would help you reach a lot of potential consumers. Offering rewards will make your consumers come back to you again and again. If you are looking for higher level of functionality for your Magento platform, you can check the rewards and loyalty extensions in the marketplace.

Say yes to high quality images and videos

For success of any online store, multimedia elements are a very important crucial element. Using high quality images and videos are always a great way of adding visually appealing elements to your store. This can also enhance the SERP rankings of the stores. The size of the image has also a direct impact on the page load speed of the store. An ideal way to deal with it is to use CDN that speeds the page load speed of your store.

Prioritize the conversions

The average conversion rate of any Magento e-commerce store is between 2-9%. You can always improve the rate by focusing on converting the visitors who did not purchase anything from your store. A complete new strategy is required that prioritizes the conversion of the visitors in your store. You can always take the help of a proper Magento development company to seek guidance in this domain.

These are some of the ways through which you can optimize an ecommerce store with Magento 2. By including relevant content, deleting the unnecessary ones and also share the content in relevant social handles. Also, go for a powerful hosting plan and give importance to customer reviews for optimizing your e-commerce store. Including high quality images, and videos, prioritizing the conversions, and merchandising the average order value properly can help you to optimize your e-commerce store perfectly. A renowned Magento development company will always help you to set up your online store in a way to maximize sales and retain existing consumers.

What are the Top E-Commerce Security Issues and best solutions for 2018

Almost every household these days has access to the internet. Smart phones have made it easy for people to stay connected to each other across the globe. This brings a huge volume of entities on the internet that eventually raises security threats even more than we can think of! E-commerce is one such industry that has high potential of attracting different security threats. Most e-commerce firms hold sensitive information about consumers that could include credit and debit card details as well. The ecommerce industry can be considered as the most vulnerable industry that experiences 32.4% of attack in any form, because many of these sites and apps have a vast storage of sensitive data and critical information that tempts malicious elements to a great extent. Working with a experienced e-commerce development company can help you make your website immune to security issues because they have keep abreast of latest trends and take steps to ensure that your website is safe from all known sources of malicious attacks.

Some important e-commerce cybercrime statistics are as follows –

• 29% of website traffic is there to harm you

• According to 50% of small businesses, these attacks are becoming more severe and sophisticated at the same time

• Again 92.4% of malware is delivered through email

The effect of these types of attacks on sites developed for e-commerce companies is shocking. 43% of cyber-attacks are aimed at only small companies. 54% of companies experienced one or more attacks that affect the company negatively. 60% of small businesses that suffer cyber-attack do not survive more than six months.

Security risks associated with e-commerce portals can be a result of human error, some accident or unauthorized access to systems. Online retailers are more prone to credit card fraud or data errors. The various types of attacks on e-commerce sites and online merchants are as follows –

Credit/debit card frauds

This is the most common online fraud that retailers face. These occur when hackers gain unauthorized access to customers personal and payment information. For this, the cyber criminals may access the database of an e-commerce site by seeking help from malicious software programs. Many a times, a hacker steals customer data to sell it on the black market. Credit and debit card frauds have been one of the most common types of attack, where people complain of fraudulent transactions.

Man-in-the-middle attacks

As technology is getting way more advanced, hackers are discovering new ways to be a part of the user’s communication with an e-commerce website. With the help of an approach known as the man-in-the-middle attack, hackers can trick users to connect to a public network. This helps the online cyber criminals to gain access to people’s devices when they are on public wireless networks. If the websites visited by users lack strong encryptions, hackers resort to unauthorized methods to view browsing history, passwords, user names and credit card numbers.

Distributed Denial of Service (DDoS) Attacks

This is a type of security threat that aims to take down online retail stored where hackers send a number of requests to the servers of the e-commerce portal to cause an over load. These attacks usually originate from thousands of untraceable IP addresses. When, this type of threat usually hit servers, it causes them to slow down or shut down completely. Usually when this type of attack happens on a server, the e-commerce site can also go temporarily offline.

Malware

Malware usually refers to malicious software programs. Online attackers usually insert web pages or files that comprise of these malicious programs. These programs help them gain access to online retail stores. With the help of methods like SQL injection, malware is easily inserted into the database of an e-commerce website that with the intent to compromise data. Most online retailers complain of malware being injected which resulted in data breach.

Bad bots

Bots are very popular throughout the web. Popular search engines like Bing or Google use bots for indexing search results. There are hackers that use malicious bots to gather information about product data, inventories and pricing data. These bots can access the database of an e-commerce site and retrieve a list of logins of user accounts.

Phishing scams

This type of scam is sent by known or unknown people through emails. It targets important user data like login credentials or credit card numbers. An attacker may also lure shoppers to get their personal information. When it is sent as an email to an online shopper, a phishing scam may contain links to a malicious website that resembles an existing e-commerce companies website.

Solutions to reduce e-commerce security issues

Some of the best solutions to curb issues related to e-commerce are as follows –

Always go for PCI Complain Hosting Provider

PCI complaint hosting providers usually have stringent processes and policies that guarantee secure payments. This also ensures that online shoppers can use debit or credit card to buy any type of goods or services safely. Some of the measures included by them are risk analysis, use of anti-malware software and encryption, and extensive monitoring. Apart from this, online retailers should ask the e-commerce development company that they work with to deploy PCI updates and scans to prevent any type of security threats.

Go for strong passwords

Strong passwords make it difficult for hackers to gain access to login credentials. A strong combination of alphabetical letters and numbers can make it difficult for hackers to crack passwords.

Try to avoid single storage and backup

Always try to avoid accumulation of data on a single server, instead go for multiple servers or cloud servers to distribute your data in the form of cloud clusters globally. Renowned cloud providers are highly reliable as they take a backup on multiple servers online and offline.

Go for an address verification system (AVS)

Credit card processing becomes easy with the help of an address verification system (AVS). This system can compare customer’s billing address against the information that is stored by the issuer of credit card. This can block suspicious transactions if the information stored does not match with what is stored on the credit card issuer’s database.

Use SSL certificates

For facilitating secure user connections, it is compulsory for e-commerce websites to have SSL certificates. This authenticates the identity of online retail business and secures a user’s check out data. This also keeps customers secure from financial fraud or information loss. The e-commerce development company that you work with can add codes to ensure that pages where sensitive information is collected are protected properly.

Credit/debit card frauds, malware, bad bots, man-in-the-middle attacks, phishing scams and Distributed Denial of Service (DDoS) Attacks are some of the common security issues that affect e-commerce portals. Some of the common ways to resolve the issue are using SSL certificates, strong passwords, going for PCI Complain Hosting Providers and using a proper Address Verification System (AVS). It is also better to avoid single storage and back up space to protect the consumer data on these platforms.

Simple Steps To Design Your eBay Store

Online business is something that has been gone through a revolutionary change in the last couple of years. Selling stuff online is very common for newbie entrepreneurs. It is very important to take the help of a proper sales channel for those owners, who are looking forward to build brand name and get the right exposure in this competitive market. Business owners need to figure out the right platform that is cost-effective and beneficial at the same time. eBay is the right sales channel that ensure an additional revenue stream for your business. It increases traffic to your online store and improve customer loyalty.

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10 Basics Things You Need to Know to Run a Successful E-commerce Business

Online stores are an indispensable part of our lives. From shopping for groceries to clothes to gadgets, you can shop for anything and everything online. Online stores or in other words, e-commerce portals are quite popular these days. Many new ventures in this domain are coming up. Renowned e-commerce portals that already stand out in this competitive market – are known for their quality products, attractive discounts and offers, 24×7 customer support along and their user-friendly interactive websites. Let us have a look at the 10 basic things that one needs to know to start and run a successful e-commerce business of their own.

Key to start an e-commerce business

You need to consider certain factors while starting your own e-commerce business. A proper plan of the following points can help you to do so –

• A user friendly interactive website design with proper high-quality images
• Products of high quality that are of use to consumers
• 24×7 customer support
• Unique selling proposition

The right combination of these four factors can help anyone operate an online business successfully. It is very difficult to succeed in an e-commerce business without a proper plan. Success online is not just about having a great website design, great products or tremendous customer support alone; the combination of all these factors work together to make an e-commerce business successful.

Find the right products

If you are a newbie in the world of e-commerce, it is very important to choose the right products to sell online, wisely. Most entrepreneurs find themselves in a position where they are left wondering about which products are high in demand. Figure out products that are in high demand these days. Ask your family, friends, colleagues, neighbors and everyone around you to figure out products that they would be interested in. Also, do not forget to explore social media sites and journals to understand current market trend.

Choose the right marketing campaign

Marketing is an important aspect of any business. It is the medium to reach out to potential customers and to retain existing ones as well. The right marketing campaign will generate traffic and potential customers to your online store. You need to figure out the right marketing channel to let people know about your products. PPC, email marketing, social media marketing are some of the popular ways to reach customers effectively.

Go for marketing techniques that have a quick feedback loop

If you are a newcomer in the business, it is very important to employ marketing techniques that provide results within a few days. Marketing techniques like SEO are useful in the long run to make your brand visible on the search engine results. However, it is important to check business insights on a short-term basis initially. This is done to figure out the areas where you are going wrong and correct them to avoid any large mistakes in the long run. Therefore, you could use PPC marketing and social media marketing as these techniques have a quick feedback loop.

Pick the target audience carefully

Making mistakes while identifying your target audience can result in considerable business loss. It is very important to have a clear idea about the products you sell, as well as the audience who would be interested in it. You could use broad marketing campaigns that would help you identify and understand your target audience.

Provide high quality customer services

Not all e-commerce portals provide great customer service. E-commerce businesses that provide high quality of service are one-step closer to success. When you are fair and sincere with your customers, you can always leave a good impression in their minds, and they will be more inclined to buy your products again.

Go for personalized customer interaction

It is very important to have templates for every sort of customer interaction. This will save you time and help your businesses focus on growth and expansion. However, at times, customers love to be valued. Customers, always appreciate customer specific personalized interactions like calls, messages or emails. When your responses are tailored specifically to customer issues, they will understand that you care about them.

Be open and transparent

It is very important to be open and transparent when interacting with your customers. Mistakes do happen, but it is important that you admit and rectify them at the right time. Offering transparent services should be a core value of any organization. The refund policy, terms and conditions of product purchase or returns must be clear and fair at the same time.

Managing your inventory

An ecommerce development company needs to focus and manage their inventory well. You need to spend resources to stock products that are in-demand, in your inventory or figure out new ways to distribute these products to your customers. It is important to store the right products in your inventory keeping your target audience in mind. As your store grows, it is important to manage your inventory properly.

Choose the right SEO Company

The right SEO Company will help an e-commerce business get desired visibility in search engine results. It is very important to include the right keywords in the content of your website, use high quality images, back linking and meta-tags to ensure that your website is properly search engine optimized. This is possible with the guidance of SEO experts who can help build the visibility of your brand in search engine results.

An ecommerce development company is able to plan the major important points that are necessary to start an e-commerce business successfully. Some of the basic things that you need to consider are choosing the right product, going for a proper marketing campaign that has a quick feedback loop, pick your target audience carefully and interacting with them openly, offering transparent services, managing inventory well and asking for renowned SEO experts for guidance, to have a sound presence online. Considering these points will surely help an e-commerce business to be successful in this competitive market.

Tips to reduce cart abandonments on your Magento Store

Often we visit a store and pick a lot of items to purchase, but suddenly we walk out of the store without actually purchasing the products. Reasons like getting a call, talking to a friend or any other emergency can be the cause behind leaving a store. The same thing can happen with e-commerce portals. Many users visit the site, browse and add items only to close the browser and then move on to some other thing.

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Checklist for Google Mobile First Indexing

With the advent of technology, online businesses aim to rank high in the search engine results. When a user looks for something in search engines like Google, Yahoo, a list of results come up. Usually users only click on the results that are displayed on the first page of the search results. So, websites usually target to rank high in the search engine results to make their brand visible to users. With the help of certain techniques like Search Engine Optimization(SEO), businesses rank high in the search engine results. Primarily, the desktop content of a website is always the baseline for Google Index to determine rankings. But major part of the online audience these days prefer to search something in their mobiles.

Mobile-First Indexing

Historically, Google index looks at the desktop version of a site when evaluating the relevance of a page to a user’s query. Mobile First Indexing is a ranking strategy that will prioritize on how a website performs on mobile over how it performs in a desktop display.

It is called “mobile first” because it is not a “mobile-only index”. For example, if a website does not have a mobile-friendly version, the desktop site can also be included in the index. But if the site is not mobile-friendly, that experience can negatively impact on the rankings of the site. Whereas, a site with a better mobile experience, would potentially receive a boost in their rankings.

This can be considered as a revolutionary shift for digital marketers across the world. Initially, mobile website performance will affect only mobile search and a relatively small percentage of mobile users. But as Google’s mobile-first indexing rolls out, mobile website performance will affect the site’s ranking on mobiles as well as desktop. This makes mobile site a top priority in domains like SEO and digital marketing.

Need for mobile-first indexing

With the arrival of smartphones in the market, it is seen that people that people depend on mobile devices more than they use desktop or their laptops. It is usually easier to look for something in Google with the help of mobile than with the help of a desktop or a laptop. Certain studies and statistics say-

Most of the Google searches take place on mobile devices than on computers in 10 countries which even include US. 77% of mobile searches are made even when the desktop PC is available. Also, the number of mobile only Internet users exceed desktop only users in the US. Even when it comes to B2B domain, 90% of executives use mobile devices to research for business purposes. Google recently experienced that B2B purchase rates on mobile devices rose 22% from 2013 to 2015.

These numbers and figures confirm the fact that mobiles are the main electronic gadget used for internet search and other activities on internet. So, there is always a need for mobile-first indexing that will determine the ranking of a site in mobiles.

Almost every business that has an online presence should prepare the site for mobile-first indexing. Some of the tips are as follows-

Use a responsive design– One of the most things that businesses need to do is go for a responsive website. This would help the site to take the shape of the device from which it is viewed. Having separate website structure for desktop and mobiles can create a difference in synchronizing all. To prepare your site for mobile-first indexing, it is better to have the same site for all electronic devices. Responsible websites are not only designed to fit on any screen, but also to keep the site as fluid and accessible as possible.

Go for mobile friendly content– It is very important to have relevant and valuable content to entice users to your site. It is very important to adjust a long form of copy of content on the mobile screen. Break lengthy articles with images and videos. Also consider using digestible formats such as bullet formats and infographics. Short, snappier headlines also help users to read and scan faster. Using different media types, can keep readers engaged to your site.

Prioritize site speed and user experience: It is very important for business owners to track the speed of the website on mobiles. A site that is taking time to load properly can frustrate users and eventually they will leave the site. A fast website encourages more online sessions, more of customer conversions, lower bounce rate and higher customer engagement. So, ensure that your site loads fast and performs fast. To improve your site’s load time, you can also do the following-

• Minimize the number of redirects

• Introduce Accelerated Mobile Pages(AMP) on site to give your pages a lightening quick advantage

• Put JS at the bottom and CSS at the top of HTML files

• Compress images

• Load above-the-fold content before below-the-fold content

• Reduce amount of flash content on your site

Opt for the right tool: A good tool will assess that how well your site functions on mobile devices. You can take the help of Google’s own Mobile- Friendliness Tool. If Google figures out things that hinder a good user experiencer on your site. You can use the valuable feedback and work with the development team to make the changes.

Your own experience is important: It is very important to check the website on your mobile. This will help you to understand from the perspective of the user. Take a few minutes to navigate the site on your mobile phone. Click on links, navigate the different pages of your site, fill out forms to know if any glitches are there on the site. Ig Google does not find any technical errors, or common display issues, it does not mean that the site provides best mobile experience as it should.

Be it an ecommerce development company, IT software company or a hotel service provider, the online version of a website should be easy to access. It should provide a good under experience and not provide any sort of constraints. Most of the people try to shop online through their mobiles or book air tickets, so the user experience on mobiles should be perfect. Be an ecommerce development company or a software provider, every business aiming to have a sound online presence, must prepare their site for mobile-first indexing.

7 design tips that will increase your online conversion

The conversion rate is the percentage of visitors to your website who completes a desired goal. The desired goal or action can vary from site to site. Examples include sale of certain products, software downloads, newsletter subscriptions, membership registration or any other activity apart from browsing. So, if your website is not having the desired conversation rate for your website, then certain design tips can always help you get an increase in conversion rate. Some of the tips are as follows-

Easy user flow

User flow is the path taken by a user to complete a task in a website. The user flow in a site takes a user through a series of steps towards a successful outcome or action. The successful outcome or action can be anything like purchasing a product, newsletter subscription or others. If the flow is complicated and customers are confused midway in the website, they will leave the website without completing the task. This may lead to decrease in conversion for an online business. Collecting data at each step of your user flow will help you to understand how your users navigate in the website. This will help one to understand where users drop out. So, the user flow should be designed in such a way that is easily understood and the messages are clear when the page loads.

Include videos

Videos are an important element to increase the conversion rate for your website. It has been seen that videos have a great potential to keep customers engaged to a product or service. It always grabs the attention of potential customers. Videos are always much more convincing to make a user perform an action. Do not include statistics, numbers and charts in a video. Instead go for visuals and images that can keep users engaged to your website. Always remember to keep the video under 2 minutes and informational at the same time. For example- most of the ecommerce portals selling a varied range of clothes prefer to include videos of men and women wearing those clothes. It is easy for a user to understand how a shirt or dress looks like when there is a video uploaded.

Go for a responsive website

With the advent of technology, people browse a website in any electronic device. It can be a mobile, laptop, notepad or any other device. The layout of the website must change with respect to the device you are using. Most of the users tend to leave the website when they find it difficult to browse from their smartphones or any other device. If the website is not a mobile friendly one, the business can miss a lot of conversion and thus there will be a decrease in conversion rate. If you are noticing a decrease in conversion rate, it is better to go for a responsive website that can attract more people to your site.

Visual hierarchy is important

Users should not be bombarded with bunch of information at the same time. Our eyes scan everything we see. The arrangement of layout in a website must be done in the order of importance. Users find it easy to view one single thing at a time. So overloading pages with bunch of information will make users confused. They will eventually leave the website without completing the desired action. Creating a logical hierarchy is not just a design principle, it is a good SEO practice. Users and search engines like websites that are well laid out. You need to think about what is most important and order each item accordingly. The ideal structure of the website would be a pyramid with the homepage at the top which is followed by a series of category pages. This outline can also be implied on single pages in a website.

Proper color and font style

Fonts and colors are an integral part of design. It can make or break a design. The right font choice and color combination is When it comes to the basics of design, creating a perfect combination in design can be possible with the help of right fonts and colors. Creating a font family with three to four fonts is the accepted rule for design. The font style should be clear and attractive at the same time. Be careful in choosing the right fonts when you are printing newsletter or posting something in social media. Search for the trending fonts across the web before you finalize one.

Color is something very important for website design. Choosing colors from a monochromatic palette is the safest thing to go for. You can also go for a combination of two to three colors depending on the design of the website. Each color has an emotion attached to it. Red and orange gives off a sense of excitement and energy, cool colors like blue and green offer a calm and soothing effect. To increase conversion rates for your website, you need to decide which colors fit your brand best and effectively using them in different tones.

Use of human faces:

Human faces always create a greater impact for visitors and are the proven elements of increasing conversion rate. When you use human faces for a website. It grabs the attention of the users, builds trust in the services and help visitors to relate with a product. Using human faces and relating them with your product or services always helps users to opt for your business services and products. This will help the readers to connect themselves with the products or services showcased in the website.

Testimonials:

User testimonials and reviews always increase the conversion rate of the website. When a user visits a website for the first time, they make their purchase decision based on the user testimonials that is already there in the website. Positive reviews always increase the conversion rate and the sales of a company.

To get the good design that is simply, easy to understand and attractive at the same time, a digital marketing company needs to understand the requirement first and then provide the right solution. There are several digital marketing companies trying their best to offer the appropriate customer solution, you need to find the right digital marketing company that offers the right website design to increase the conversion rates of your business.

Replace Symantec Issued Certificates Ahead Of Chrome 66

Symantec recently announced that DigiCert, the world’s most respected scalable identity and an established provider of encryption solutions, will acquire Symantec’s Website security, as well as PKI solutions. The announcement did not take many by surprise because many clients were already losing faith in Symantec. It goes without saying though, that the announcement comes at a time when businesses have no choice but to be wary of cyber security threats that infiltrate the web every day.

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